VIABLY PRIVACY POLICY

Viably recognizes the importance of privacy, security, and data protection to each user of our Services (as defined below). Moreover, data protection laws may give you certain rights over your personal data, no matter when or where it is being processed.

This privacy policy (the “Privacy Policy”) explains what personal data we collect about you, how we use it, why we use it, and of the choices you can make and rights you can exercise in relation to your personal data. The Privacy Policy does not apply to information that we process as a service provider on behalf of our business customers. The Privacy Policy applies to personal information that may be collected from you when using our Services, including during your conversations with our support chatbot and during interactions you might have with Viably offline, such as when you engage with our customer support representatives.

The Basics: Who We Are, Our Role, and Definitions

Who We Are

Viably Capital Inc.  ("Viably," "we," "us," or "our") provides financial products and services to growing companies. Our offices are located at 215 East Chatham Street, Suite 215, Cary, NC 27511, United States. If you have questions about our company, your privacy, or if you want to exercise your rights, you can contact us at Privacy@RunViably.com.

EU and UK Data Protection Representative

 

We value your privacy and your rights as a data subject and have therefore appointed Prighter Group with its local partners as our privacy representative and your point of contact, if you are in the EU or the UK. Prighter Group gives you an easy way to exercise your privacy-related rights (e.g. requests to access or erase personal data). If you want to contact us via our representative Prighter Group or make use of your data subject rights, please visit the following Site: https://app.prighter.com/portal/17160132039.

Our Role: Controller and Processor

Certain data protection laws, including the laws in the EU and UK, differentiate between a party that determines why and how personal data is processed (called a "controller") and a party that processes personal data solely on the controller's behalf and according to the controller's instructions (called a "processor"). Viably is the controller in respect of the processing described in this Privacy Policy.

Definitions and Recommendations

When we refer to "Services," we mean our websites at www.runviably.com and https://beprofit.co/, including their subdomains, collectively, the “Sites”) and our applications and platforms offering our banking and funding products and services (“Financial Services”) and our financial management and analysis products and services (“Platform Services”).

When we refer to "Personal Data" or “Personal Information,” we mean information that is defined as personal data under applicable law. This includes any information that may be used to identify an individual, directly or indirectly, either alone or in combination with other information, including, for example, your phone number, location, time zones, including unique identifiers like Internet Protocol (IP) addresses or cookie IDs and any information that you may provide when you interact with us.

We may also use other analytics tools to collect information about the use of the Services and types of technical data in the context of the use of the Services, including information about your device or any other system, software, language preference, etc.

We may also collect statistical data, which means data that is not directly associated with or linked to your personal data; statistical data does not, by itself, permit the identification of individual people. Such information may be derived or generated from the personal data you may share with us through the Services. However, as stated above, it shall not identify you personally and shall be used by us to promote our legitimate interests, service improvement, research, analysis, and statistical purposes.

When we refer to "you,” we mean visitors to our Sites, job applicants, and any user of the Services, as applicable.

When we refer to “our support chatbot,” we mean our support assistant found on the Sites that provides customer support and account management services by issuing responses (including in certain circumstances, artificial intelligence (AI) responses) to your support and services inquiries.

A Note on Legal Bases

Certain jurisdictions only allow the processing of personal data where a legal basis has been established. Under the EU's General Data Protection Regulation ("GDPR"), the possible legal bases include: your consent, the processing is necessary to perform a contract with you, the processing is necessary to fulfill our legal obligations, or a company has a legitimate business interest to process your personal data. Where we are a controller, we only collect and process data where we have established a legal basis. Below you can find more details about specific legal bases.

Personal Information We Collect as a Controller, How We Use It, and Why

Depending on the Services you use, we may collect a variety of information from or about you or your devices from various sources, as described below.

Personal Information You Provide to Us.

Legal Basis: We process this Personal Data based on the performance of a contract with you, to take steps at your request before entering a contract, or our legitimate interest to answer your inquiries and provide customer support. Processing your Personal Data to share our newsletters and promotional materials is based on your consent. You may withdraw your consent at any time by contacting us at Privacy@RunViably.com.

Personal Information We Collect When You Use Our Services.

Third-Party Account. If you choose to link the Services to a third-party account, you authorize us to collect, store, and use any information they may give us. For example, we may receive additional information about you and your company, such as email address, information about your company’s financial accounts and transaction data, business records, and other relevant information about your business.

Legal Basis: When we process this Personal Data that is generated from cookies and similar technologies for the purpose of developing and improving our products and services and/or to advertise to you, we do so based on your consent. When we process this Personal Data, which is not generated from cookies and similar technologies, and/or for the purpose of preventing fraud, we do so based on our legitimate interests to develop and improve our products and services, market our own products and to prevent fraud. We will only use your Personal Data for marketing third parties' products and Services if you have given your consent.

You may withdraw your consent at any time by sending an email to the address: Privacy@RunViably.com. We will process your request as soon as reasonably possible, however it may take a few days for us to update our records before any opt-out is effective. Additional information regarding Our Marketing Activities is provided below.

How We Use the Information We Collect

We use the information we collect:

How We Share the Personal Information We Collect

Viably is committed to protecting your privacy and will not share or disclose information about you, unless permitted under the following terms and/or circumstances:

International Transfers of Personal Data

If you are located in the EU, when we share your Personal Data with third party service providers based outside of the European Economic Area ("EEA"), the service provider will either be located in a jurisdiction where the EU has determined that it is acceptable to store such information in accordance with an adequacy decision or we will sign on agreements that require them to comply with applicable law, keep your Personal Data secure at similar levels to the level described in the Privacy Policy.  In such cases, we rely on the security measures taken by such providers for the physical security, integrity, redundancy, and the data protection of the data that relates to your Personal Information. You agree to such transfer and/or storage of Personal Information, and we take the necessary measures to ensure a sufficient level of protection in accordance with applicable laws. Accordingly, we will implement the following safeguards:

In certain cases, we may transfer your Personal Data to countries outside the EEA based on your explicit consent. You have the right to withdraw your consent at any time. For more information, please contact us at Privacy@RunViably.com. Please contact us at Privacy@RunViably.com if you would like further information on the specific mechanism used by us when transferring your Personal Data out of the EEA.

Your Choices

Marketing Communications. You can unsubscribe from our promotional emails via the link provided in the emails. Even if you opt out of receiving promotional messages from us, you will continue to receive administrative messages from us.

Location Information. You can prevent your device from sharing precise location information at any time through your device’s operating system settings.

Personal Information. You may request the deletion of your personal information that is collected or maintained by us by submitting such a request to us at Privacy@runviably.com.

Third Parties

Our Services may contain links and integrations to other websites, products, or services that we do not own or operate.  We are not responsible for the privacy practices of these third parties. Please be aware that this Privacy Policy does not apply to your activities on these third-party services or any information you disclose to these third parties. We encourage you to read their privacy policies before providing any information to them.

Security

We make reasonable efforts to protect your information by using safeguards designed to improve the security of the Personal Information we maintain. However, as no electronic transmission or storage of information can be entirely secure, we can make no guarantees as to the security or privacy of your information. As a result, while we strive to protect your Personal information, we cannot ensure the security and privacy of your Personal Information or other content you may have provided while using the Services, and you do so at your own risk and free will. We encourage you to exercise discretion regarding the Personal Information you choose to disclose.

The security of your Personal Information also depends on the security of the devices you use and the way in which you protect your user IDs and passwords. The measures we take include:

Your Rights 

How to Access and Limit Our Use of Certain Personal Data

Depending on which laws apply, you have certain legal rights over your Personal Data. Below is some general information about rights that may apply to you, but we recommend checking the law or consulting with a lawyer to understand what applies in your specific case. To exercise your rights, please contact us at Privacy@RunViably.com. If you want to exercise your rights regarding your Personal Data held by other controllers you can contact the applicable controller directly. We may ask for reasonable evidence to verify your identity before we can comply with any request.

Data Retention

We may retain all or any part of the Personal Data we collect or that you share with us for as long as required for the provision of our services or if it is necessary to fulfil the purpose for which the information has been collected as stated above. In addition, we may also retain such information for as long as required to comply with our legal or business requirements or obligations, to resolve disputes, to enforce our Terms, all as permitted under any applicable laws. Statistics and analysis that have been anonymized may be saved thereafter and may remain on our servers indefinitely.

When deciding how long to store Personal Data, we consider the amount, nature, and sensitivity of the Personal Data, the potential risk of harm from unauthorized access, the purposes for which the Personal Data was collected, as well as applicable legal requirements. Please note that we may delete information from our systems without notifying you first. Retention by any of our service providers or subcontractors may vary in accordance with each business's retention policy.

In some circumstances, we may store your Personal Data even after we're finished using it if required to do so by law (e.g. to fulfill tax or audit requirements) or to keep accurate records of our interactions in case there is a prospect of litigation relating to your Personal Data. In such cases, we will maintain the same security measures as described above.

Please contact us at Privacy@RunViably.com if you would like details about the retention periods for each type of Personal Data we process.

Children’s Privacy

We do not knowingly collect, maintain, or use personal information from children under 18 years of age, and no part of our Services is directed to children. If you learn that a child has provided us with personal information in violation of this Privacy Policy, then you may alert us at Privacy@RunViably.com.

Information on our Storage and Servers for our International Visitors

The Services are hosted in the United States at Amazon Web Services (AWS). The provider is the Amazon Web Services Inc., 410 Terry Avenue North, Seattle, WA 98109-5210, United States . If you choose to use the Services from the European Union or other regions of the world with laws governing data collection and use that may differ from U.S. law, then please note that you are transferring your personal information outside of those regions to the United States for storage and processing. The transfer of data to the US is based on the EU’s standard contractual clauses . For details please consult: New Global AWS Data Processing Addendum | AWS Security Blog. AWS is also certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the US, which is intended to ensure compliance with European data protection standards for data processing in the US. Every company certified under the DPF is obliged to comply with these data protection standards. For more information:  https://www.dataprivacyframework.gov/participant/5776 and the AWS Data Privacy Notice: AWS Privacy. Also, we may transfer your data from the U.S. to other countries or regions in connection with storage and processing of data, fulfilling your requests, and operating the Services. By providing any information, including personal information, on or to the Services, you consent to such transfer, storage, and processing.

Changes to this Privacy Policy

We will post any adjustments to the Privacy Policy on this page, and the revised version will be effective when it is posted. If we materially change the ways in which we use or share personal information previously collected from you through the Services, we will notify you through the Services, by email, or other communication.

Contact Information

If you have any questions, comments, or concerns about our processing activities, please email us at Privacy@RunViably.com.

Last Updated:      February 3, 2025