Cost of acquisitionPosts and articles about Cost of acquisitionBlogBrody HallCustomer Acquisition Cost in E-Commerce: How to Find YoursEvery business needs customers to survive and grow. Customer acquisition costs (CAC), or what it takes to acquire a customer, can vary greatly depending on the ...BlogLuis Velez Torres5 Expert Ways to Lower Your CPA Through Ad SpendWith global ad expenditure at $822,756 million, digital advertising is at the forefront of businesses' strategies. Specifically, cost per acquisition (CPA) can ...CommunityHow do you optimize LTV:CAC ratio?My CAC:LTV ratio is very out of balance at the moment. The LTV is low, and my CAC is high. I'm not sure what I am doing wrong? How do I fix this?CommunityWhat does the LTV:CAC ratio indicate?What does LTV to CAC tell us, what would be a good ratio, and how do we calculate it?CommunityWhat is a good customer lifetime value?Apparently, your customer lifetime value is related to your customer acquisition cost (CAC). What is a good ratio for an eCommerce business to have? CommunityHow is cost of acquisition calculated?Do I have to take into account things like shipping fees, customs and taxes when I calculate my CAC? If so, how do these values fit into the equation?
