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J

Joel Taylor

Expertise

English Language and Literature, Content Writing, Copywriting, Copy Editing

Education

Bachelor of Arts majoring in English Literature, Media and Writing, and Film Studies from the University of Cape Town

Experience

Joel Taylor uses his education and skills in research, content writing, and editing to create content for diverse topics that are easy to read and understand. Research and writing from different points of view formed the basis of his bachelor’s degree, and he has learned to carry the developed skills into the articles he has written for various companies in different niches, including e-commerce, fintech, marketing, and more.

Quote From Joel Taylor

Being an avid lover of storytelling, Joel has been working on a fantasy novel set in an imagined universe for over half a decade and dreams of becoming a bestselling author.

About BeProfit's Editorial Process

At BeProfit, our team of experienced writers and editors provides you with expert articles with insights to turn your e-commerce business into a profitable one. Professionals fact-check our content to ensure relevance and accuracy. We only source content from reputable sites and research institutions. Our content is rigorously reviewed before publication and upon considerable updates.

More about Our editorial process

Latest from Joel Taylor

Articles

Best Products to Sell Online in 2022 for Big Profit Margins preview image
Best Products to Sell Online in 2022 for Big Profit Margins

In 2020, more than two billion people bought something online. So, there’s a massive market of potential customers. Though, what products are most profitable to sell? Your product choices will depend primarily on whether you plan to sell locally or internationally, among other things. If your target audience is local, the top product to sell online will possibly not be the same as what’s trending globally. If you’re wondering what to sell online, here are some niche products for 2022 and other items to sell for profit. Is Selling Online Profitable? There are many high markup products to sell online. So, finding items with a high profit margin for businesses to sell is not necessarily the challenge. The trick is to see which products your target audience will like in order to personalize the customer experience. If you crack this code, you can definitely make money online. How much money? Well, that depends on several factors, including the type of product you sell, how good you are at marketing it, and how dedicated you are to making sales. To gain greater insight into how much an online store is likely to make, see our performing product profit analysis for an online store guide to learn more. Which Products Have the Highest Profit Margins? According to Shopify, a good margin for selling online products is around 45%, and according to Insider Monkey, the software industry was the most profitable in 2021. Alongside software, these winning products are also highly profitable: Jewelry Beauty products Kids' toysWomen’s and men’s apparelDesigner sunglassesEco-friendly products What Are the Low-Cost High-Profit Products? On the other hand, products with low margins can also be lucrative products to sell. While hygiene products are inexpensive to produce, there’s almost a daily recurring demand for them, which makes them some of the best consumable products to sell. On the one hand, offering lower-priced items can attract more buyers, help you stand out from your competition, and make your products available to a wider audience. However, there are also some disadvantages to selling low-cost items. For one, product margins are significantly less. Consequently, you’ll need to sell more products in order to make the same amount of money. It’s not all bad, though. To help attain the highest profit margins possible from low-cost items, tracking business expenses is a must. See our guide to optimizing online profit by tracking product expenses to learn more. It's also essential to understand the difference between gross profit and gross margin. What E-Commerce Products Are Trending in 2022? In 2021, some of the best things to sell online for profit include activewear, hair accessories, phone cases, and phone tripods. Some of the best consumable products to sell include pet food, quality tea, and craft drinks. With more people focusing on their health and the environment, you can expect that reusable water bottles will be in demand in 2022. According to Grand View Research, the global reusable water bottle market size is expected to grow at a CAGR (compound annual growth rate) of 4% until 2028. It’s also one of the best products to sell on Shopify. Grinders, drills, and other power tools commonly needed for home improvement projects are also good products to sell online in 2022. In fact, according to Global Market Insights, it’s expected to generate $1 trillion in sales by 2027. Which Products Are in High Demand Right Now? So what products are currently flying off the shelves? Taking a look at the most recent product trends, the following items are being purchased at a high rate: Pet accessories: Pet carriesCBD productsDog toothpasteCat treatsPet beds Lifestyle products: Decorative drink bottlesBags and totesGardening supplies Health products: SupplementsGym equipment and accessoriesTrainers and sports-specific shoes What Online Services Are in High Demand? If you’re not searching for just items to sell for profit, you can offer a wide range of online services. Print-on-demand, graphic design, website development, social media management, and app development are just a few of the other things to sell with a high profit margin. How to Increase Your Profit Margin There are many things that you can do in order to increase your profit margin while selling online. One of the simplest and most effective ways to do this is by improving your product selection. When you offer a wide variety of quality products, you make it easier for customers to find what they're looking for, and this increases the likelihood that they will make a purchase from your store. You can also improve your profit margin by increasing your prices. While this may seem like an unpopular suggestion, it's important to remember that customers are often willing to pay more for quality products. By increasing your prices, you can ensure that you're making a healthy profit on each sale. Finally, check out our guide on how to increase profit margins in e-commerce, where we break down how this can be achieved in more detail.

E-Commerce vs. Digital Marketing: What Is the Difference? preview image
E-Commerce vs. Digital Marketing: What Is the Difference?

Despite the fact that digital marketing is an essential component of e-commerce, the two are, by definition, distinct. Although they are so intertwined, it is difficult to determine where one ends and the other begins. But first, let’s get an overview of the most important factors that distinguish e-commerce from digital marketing. E-Commerce vs. Digital Marketing Overview E-Commerce A digital store for purchasing products or services.There are different types of e-commerce available.All the transactions take place online between the consumer and the supplier.Digital MarketingUtilizes technology to interact with and reach consumers.Used to market products and services to customers.Helps increase sales by directing more traffic to where it is needed. E-commerce refers to an online store where products and services can be purchased, whereas digital marketing is the method used to drive the necessary traffic to these stores in order to increase sales. Now that you have a general understanding of the two terms, let's examine the most crucial details you should know about each. Stay Ahead of Your Profits It is no longer necessary to manually calculate your profits from multiple sources. The BeProfit analysis dashboard is here to simplify your life. The BeProfit analysis dashboard simplifies and streamlines your ability to monitor your profit by analyzing and automating the process. How BeProfit Analysis Dashboard simplifies tracking profits: Performs analyses so you always know your precise profit.It is compatible with your desktop and mobile device.Keep track of multiple sources of income.Integrates your storefronts into a single management system. What Is E-Commerce? E-Commerce is an industry with a large and expanding online market that has altered how businesses and consumers conduct transactions. Consumers are no longer required to go to the mall or a physical store to purchase the desired products. Instead, they can simply purchase the items online from the comfort of their own homes. The convenience factor cannot be overstated, and it has helped to drive the e-commerce industry to new heights. What Are the Three Types of E-Commerce? There are many different types of e-commerce, but the three main types are: Business-to-Business (B2B) The exchange of one business’s products or services for another business’s products or services.Business-to-Consumer (B2C) The sale of a business’s products or services to a consumer.Consumer-to-Consumer (C2C) The exchange of one consumer’s products or services for another consumer’s products or services. Benefits of E-Commerce There are a number of distinct advantages of e-commerce for both the seller and the buyer. These include: BuyerAccessibility: The product is accessible 24 hours a day, seven days a week.Flexibility: Products are available for purchase from anywhere in the world.Choice: Have access to an extensive selection of products.Assurance: Able to conduct product research at their leisure.Quicker buying process: Save time and effort searching for what they need while shopping online.SellerLow cost: Establish an internet-based business that can be operated from any location.Little to no overheads: No need to pay for inventory, as it will be shipped as orders are received.No overstocks: Pay only for the products that are sold.Faster response to the market: Easily keep up with trends and modify products and services.Cost-efficient promotion: Social media allows free audience targeting. Cheaper advertising. What Is Digital Marketing? Digital marketing is the promotion and advertising of a brand with the objective of connecting a business with prospective customers. This is made possible through the use of the Internet, cutting-edge technology, and other digital communication methods. What Is a Digital Marketing Strategy? Digital marketing is a plan that analyzes how the budget, manpower, and time can be integrated to create the most effective marketing campaign for a business and is achieved through the following steps. Digital Marketing Strategy Steps Define a set of goals.Establish a budget to develop a schedule.Research the target audience.Develop a strategy for each channel.Implement and monitor its success.Modify if needed. Examples of Digital Marketing Content marketing, search engine optimization, social media marketing, email marketing, and mobile marketing, are all examples of digital marketing activities. Benefits of Digital Marketing There are numerous benefits to digital marketing. These consist of: Timeliness: It allows brands to reach their target audience with the right message at the right time.Specific targeting: Increased brand awareness and greater customer engagement through targeted advertising.Develop brand loyalty: By publishing relevant content to your audience more frequently, your brand will be able to expand more quickly.Wide-reach: It offers a wonderful opportunity to advertise your business and services to a potentially infinite audience.Improve customer loyalty: It enables you to share the latest trends and news with your audience via social media and email. The Bottom Line E-Commerce and digital marketing are related processes that can work together. E-commerce usually begins where digital marketing ends. In fact, it could be argued that without one another, they might not have achieved the same level of success as they do now. In order to allocate resources effectively and address issues as they arise, it is crucial to be aware of the distinction between the two.

The 4 Main E-commerce Business Models for Building a Successful Online Store preview image
The 4 Main E-commerce Business Models for Building a Successful Online Store

Running your own online business can be highly profitable, but it is not as simple as building a store and hoping for the best. You still need to have a set of business goals that will make your e-commerce store successful. That's why, in this post, we will cover the four main types of e-business models and how they can help you build a successful e-commerce business. What Is an E-Commerce Business Model? An e-commerce business model is a company's plan for how it will monetize selling products or services online. There are many ways to do this, but some common e-commerce business models include selling goods directly to consumers, selling goods to other businesses, or providing digital services. The defining difference between e-commerce and digital marketing is that digital commerce includes all forms of electronic communication, such as social media, text messages, emails, etc., whereas e-commerce only includes transactions that take place on websites. In addition to understanding the basics of an e-commerce business model, it is also essential to familiarize yourself with the available development platforms. Read the following comparisons to learn more about the three most popular e-commerce platforms: Wix vs. ShopifyWix vs. WooCommerceWooCommerce vs. Shopify Maintain a Profitable Edge You can now automatically calculate profits from multiple sources, saving time and effort. Analyzes results to ensure consistent, accurate profits.Keep track of data points from multiple sources at once.Both desktop and smartphone versions are available. Regardless of the e-commerce business model you adopt, the BeProfit analysis dashboard was designed specifically with the goal of making your life easier. The 4 Major E-Commerce Business Models There are many types of e-commerce business models. With examples, we cover the most popular ones here. 1. Business-To-Consumer (B2C) Business-to-consumer refers to transactions in which a business sells its products or services to consumers. B2C is the most common e-commerce business model, and, therefore, many online niches fall into this category. They often use digital marketing for their e-commerce business success. Example of B2C Think of a clothing, entertainment, and household supplies retailer like Walmart, which sells products to individual consumers online. The main advantages of B2C include: Potentially endless customer base.Greater potential for sales and profits. The disadvantages of B2C include: Competitive business niches.Difficulties presented by customer service and return policies. 2. Business-To-Business (B2B) A business-to-business e-commerce model is one where a business sells its products or services to other businesses rather than to consumers. This model is generally associated with high-end, high-priced products or services in industries in which the bulk of the revenue is generated by business purchases. The business-to-business model generally ends at the purchase stage—the company sells its product to another company, which then sells it to its customers. Another subsection of B2B is business-to-government (B2G) Although business-to-government e-commerce models are often grouped together with the B2B business model, instead of a business supplying another private business, they sell goods and services to government organizations. This can include anything from office supplies and technology products to complex consulting services. The B2G e-commerce model has become increasingly popular in recent years as governments seek to find ways to reduce costs and streamline operations. There are several benefits that businesses can experience when selling to governments through the B2G e-commerce model. First, businesses can enjoy increased visibility and access to decision-makers within government organizations. Additionally, businesses can benefit from cost savings associated with streamlined procurement processes. Finally, businesses can also benefit from opportunities to build long-term partnerships with government organizations. Example of B2B and B2G Think of an online retailer like Amazon that uses the B2B and B2G e-commerce business model. Amazon.com sells various products and services to businesses, including books, software, and electronics. In addition, Amazon has developed several web-based applications specifically for government entities, such as Amazon's Web Services (AWS), GovCloud. The main advantages of B2B or B2G include: Larger orders.Fewer transactions.Shorter cycle times. The disadvantages of B2B or B2G include: Limited customer base compared to B2C.Potentially higher customer demands, like product customization and pricing options. 3. Consumer-To-Business (C2B) A slightly less common but no less effective strategy is the consumer-to-business e-commerce model. C2B involves a consumer selling their products or exchanging their services directly with businesses. This generally occurs without the need for a middleman, such as a manufacturer or a wholesaler. Example of C2B Think of an online review website like Yelp or a social media platform like Facebook where consumers leave customer reviews, participate in company surveys, or even share product-focused social media content as an influencer. This is done in exchange for some kind of perk like the chance to win a prize, receive a discount, or be awarded a free product. The main advantages of C2B include: Affordable or free advertising.Potentially limitless brand awareness. The disadvantages of C2B include: Unpredictable outcomes.The potential for negative responses. 4. Consumer-To-Consumer (C2C) C2C, also referred to as peer-to-peer (P2P), is an e-commerce business model where a consumer sells their products or services directly to other consumers. It contrasts with business-to-consumer, where the focus of the business is selling products or services to consumers. C2C is a very popular e-commerce model as it allows business owners to broaden their customer base and reach a larger audience. Example of C2C C2C websites are often referred to as P2P selling platforms. The concept is very similar to classified ads, which are often posted locally at a neighborhood or community level. Think of something like Facebook Marketplace, which is essentially a sub-platform of Facebook's main platform—a place that connects consumers with other consumers. Facebook makes money from the buyers and sellers viewing on-site ads, and the consumer gets the benefit of connecting to another consumer who either wants to buy or sell secondhand goods. Leveraging this business model is a great way for businesses to increase their profit margins by growing their brand awareness. The main advantages of C2C include: Potential for high margins.Low to zero manufacturing costs. The disadvantages of C2C include: Highly competitive market.Increased potential for scams. Another "Fast-Growing" Business Model Direct-To-Consumer (D2C) In this post, we've outlined the four most common and most successful e-commerce business models—but know that there are more than just four. For instance, D2C, or direct-to-consumer, is now becoming a very broadly used e-commerce business model. D2C cuts out the middleman and allows a manufacturer to sell directly to a consumer. Regardless of which e-commerce model you choose to roll with, just be sure to clearly understand your business goals and which direction you'd like your online store to be heading. You should also take into consideration that you will have to address some of the challenges associated with e-commerce. Example of D2C D2C brands like Warby Parker and Harry's have disrupted the traditional eyewear and razor markets by cutting out the retail middleman and selling products directly to consumers online. The main advantages of D2C include: Control over brand messaging.Direct access to customers and their buying behaviors. The disadvantages of D2C include: Increased liability.Complex internal management. A great way to boost direct-to-consumer profits is through the use of advertisement. » Need help with ad management? Read our beginner's guide to effective advertising in e-commerce Selecting the Best E-Commerce Business Model There are a few key things to keep in mind when selecting the right e-commerce business model for your company. The first is deciding if you want to sell directly to consumers, businesses, or governments. Each e-commerce model has its own set of pros and cons, so it's essential to select the right model for your business. Here are a few things to consider when choosing an e-commerce model: What are your business goals? Analyze the market to better understand which e-commerce business model suits your business best. What is your target market? Define who they are, what they want, and how to reach them.What products or services do you offer? Decide this early on and market it appropriately.What is your budget? Set realistic budget goals, and stick to them as closely as possible.What is your level of technical expertise? Decide where your specialties lie, what you'd like to tackle yourself, and what work would be better outsourced to outside contractors. Once you've landed on a decision for each of these key considerations, you'll need to decide how you're going to reach them by choosing the correct e-commerce business revenue model. Is your new business model going to use an existing platform like Amazon or eBay, or are you going to build your own website? If you're going the self-hosted route, make sure to have a solid understanding of web development and e-commerce platforms. That way, you can create a site that's both user-friendly and profitable.

Analyzing data to reach maximum business growth
The Business Life Cycle: Maximizing Company Growth

The business life cycle is a model that shows how a business grows and changes over time. It can be applied to a single product, a portion of a business, or an entire company. It aims to show how a business evolves and how to handle each stage of its development. The business life cycle model helps make business strategy decisions, such as how much to invest in research and development or whether to develop or acquire new products. Conceptualizing the life cycle of a business can sometimes be challenging. To help you out, this post will run through everything you need to know about the business life cycle model. Why Is the Business Life Cycle Important? Up-and-coming entrepreneurs often overlook the life cycle of a business. They get so caught up in their ideas and getting their business up and off the ground that it is often easy to overlook the expected corporate lifestyle and forget about the future. With that in mind, understanding the business life cycle model is critical to the success of all managed businesses. What Are the Four Stages of the Business Life Cycle? The life cycle of a business entails several phases that a company can go through. The 4 stages of the business life cycle are: Start-up A product or service is introduced to the market.Growth The product or service is received favorably by the market.Maturity The product or service reaches its peak in popularity or demand.Decline/renewal The product or service declines in popularity and is subsequently halted, reintroduced, or modified to suit new market conditions better. How to Maximise Introductory Growth as a Startup Business There is no surefire way for instant success. Although, there are proven strategies you can employ to help your start-up business grow faster during its introductory stage. Here are a few “how to grow your business" tips that you can easily take advantage of as a startup: Hire the right people Get the right people in the right positions, and your business is sure to get off the ground quickly.Encourage feedback Listening to your customers is a must. Ignore the voice of your greatest critics, and you’re sure to fail.Be adaptable Change is inevitable. With that in mind, it is best to make sure you are staying adaptable before it comes round to bite you later down the road.Incentivize customer loyalty Referral programs are an excellent way to get more people talking about your business faster. How to Employ Growth Strategies to Your Business Ensuring the best possible business growth cycle is important for the efficacy of your company, and here are a few strategies you can employ to do so. Market Strategies Penetration Using strategies like advertisements, product bundles, and discounts can help to outcompete your competitors.Development Leverage the success of your existing popular products or services by launching them in a new geographical area.Segmentation By segmenting your market into groups like customer preferences, interests, and locations, you can easily create targeted campaigns with a much higher chance of success. Partnerships Sometimes to make things happen, businesses may choose to work alongside other businesses. This can lead to joint ventures, mergers, or licensing deals. In many cases, this is a good idea as long as the arrangement benefits all parties involved. Product Expansion Small businesses can benefit hugely from an expansion of product lines. It may be the case that you are experiencing a deceleration in sales or profits due to outdated products or services. If so, it could be time for you to expand your current lineup and boost your chances of success. Alternative Marketing Utilizing non-traditional marketing methods is one of the best ways to grow your budding business. Many small businesses already use more than one online platform for marketing their business, but sometimes switching from one to another can achieve even better results. Can Your Business Grow in the Final Stages of Its Life Cycle? The process of reinvestment can be different for every company, but the purpose is always the same - to ensure that your business can continue to thrive. For businesses that are already experiencing success, reinvestment is about expanding or upgrading. For businesses that are in decline or struggling to get off the ground, reinvestment is about reinvigoration. You can take solace in the fact that, regardless of where your company is in its lifecycle, investing in your business can help you avoid decline and ultimately help to ensure the overall success of your business.

40+ Best Shopify Apps to Increase Your Profits in 2021
40+ Best Shopify Apps to Increase Your Profits in 2022

The world has shifted online, everyone can agree on that. During the last decade and especially over the past year, more and more store owners are transforming their business to adapt to the new reality of uncertainty and change. But making this kind of change successfully requires courage, initiative, and most importantly – knowledge of the eCommerce space. That’s exactly where Shopify steps in, making the process of creating an online store, managing products, handling payments, and of course much more, as intuitive as it gets. With over 5,000 Shopify apps that integrate with its online stores and cover a wide range of business optimization needs (including apps to increase profits by selling online), Shopify is one of the most popular eCommerce platforms out there with its market share standing at more than 20%. In this article we will cover some of the best apps the Shopify app store has to offer to help you optimize your business on your way to grow your store and increase your bottom line. Best Upsell Apps for Shopify Rush - Order Tracking & Lookup Rush is a state-of-the-art, automated shipment tracking solution for Shopify sellers. The app includes every feature you need to build a superior post-purchase experience. Boost customer satisfaction and increase your AOV and CLV as you go. Provide your customers with granular updates on their orders status via Rush’s smart order delivery notifications, integrated with Klaviyo & Omnisend. Build a fully customizable tracking page, add upsells & cross-sells and boost your bottom line. Rush has an outstanding 5-star rating from more than 90 reviews on the Shopify app store. Pricing starts at $9 per month. Free plan and 7-day trial are available. iCart Cart Drawer Cart Upsell iCart is the most powerful conversion and optimization toolkit that helps e-commerce stores boost sales and generate higher revenues. iCart helps you create gift offers for their customers such as free products, BOGO, product bundles, and many more. Online sellers can also sell their add-on services like gift wrapping using iCart upsell app. Don't you think your shoppers see the same shopping cart design everywhere? With the iCart app, you can customize templates for the cart drawer as well as their full cart page. The apps offer different helpful widgets that work as sections in the cart template like cart items, checkout buttons, progress bar, custom HTML, birthday collectors, and many more. The app is free to use up to 50 orders. It has an average 4.8 star rating from over 150 reviews. Vanga AI - Automatic Upsells for Shopify Vanga helps you increase your revenue from each order on Shopify using AI. The app instantly automates your upsells so you don’t have to spend time on configuration or funnel building. Powered by an AI algorithm that upsells better than any human, Vanga automates your revenue growth based on data and customer behavior with no effort or setup required. Vanga automatically enables upsells for 100% of the products in your store and instantly drives up the AOV from all the orders your customers complete. When you need precision, you can create specific upsells using manual controls for your own funnels Personalized Recommendations by Perzonalization Perzonalization app for Shopify lets you easily upsell your products to boost your store’s AOV. The app provides AI powered related products, upsells, cross-sells and many other algorithms to increase loyalty and sales. The app features product recommendations on nearly all page types of Shopify as well as abandoned cart emails (for potential customers who didn’t add any items to their cart) and browse reminder emails. Perzonalization analyzes your customers’ behaviors in real time using AI-powered technology to help you optimize your store and bottom line. The app offers a free trial with monthly fees starting at $9.99 with no upfront costs; it integrates with Magento, PrestaShop, OpenCart and WooCommerce. PickyStory Upselling and cross-selling are vitally important to the success of your Shopify store. PickyStory makes it easy to generate more revenue from every store visit by offering highly customizable, irresistible deals that can be displayed on any page in your store. Sell products together with bundles (auto or manual) on your product pages, create a gallery of shoppable looks, use kits for tiered pricing offers, let customers create their own product bundle, aggregate multiple products and sell as one, and more: PickyStory has a deal to suit your every need. As well as offering upselling deals with proven results, PickyStory comes with several other valuable benefits. PickyStory auto-syncs your inventory at SKU level, making it easier than ever to keep track of your stock. PickyStory’s deals are all created with clicks (no coding skills required) and fully customizable to integrate seamlessly into your store. ReConvert Upsell & Cross Sell There’s nothing like getting notified about a new order, every online seller will tell you that. But on the consumers’ end, the process of completing an order is of great importance and should be carefully planned to increase retention rates. The Reconvert app for Shopify helps users do just that, by optimizing their order confirmation page. By offering an easy-to-use drag and drop interface, the Reconvet app allows full customization of websites’ ‘thank you’ page. The app integrates with many of the most popular apps on Shopify and provides a variety of built-in widgets including discount pop-ups, product recommendations, videos, social sharing options, post-purchase surveys, SMS and email marketing campaigns, and more. Reconvert offers several subscription plans including a free one, and has an astonishing average 5 star rating from over 2,000 reviews. Gift Cards and Loyalty Program Gift Card and Loyalty Program is a certified Shopify Plus app developed by Rise.ai. Its shopify loyalty program helps users drive new customers to their store and increase their profits by creating and sending customized, digital gift cards and gift vouchers. Users of the app are not restricted to Shopify only, as it has a multi-channel capability by which they can offer their gift cards across various ecommerce platforms. Among many features, you can use automated rules to increase loyalty, offer returns and refunds and even send bulk cards to expand your marketing reach. The app integrates with Yotpo, Klavio, Recharge, Loox and more. It offers a 7-day free trial with pricing starting from $19.99 per month. It has an amazing average 4.9 star rating from over 700 reviews. Skip to Checkout by Koala Apps Skip to Checkout is one of the many powerful tools offered by the team over at Koala Apps. This app does pretty much what it sounds like – it helps users end up at the checkout screen more quickly! You probably know by now that the longer customer journeys to the checkout screen end up hurting your sales rates. So what does Skip to Checkout really do? This top app reduces the time it takes for your visitors to convert to customers, reduces your abandoned shopping cart rates, increases sales, and allows you to customize checkout screens along with your store’s CTAs. Skip to Checkout requires no coding, doesn’t change your store’s theme, and comes with a free 3-day trial. Pricing starting at $4.99 per month. Best Shopify Dropshipping Apps Nihao Dropshipping Nihao Dropshipping provides a one-stop solution for Shopify and WooCommerce merchants in the shape of a free dropshipping app. Source products from a variety of new and winning niche items which are added every day, and post free product sourcing requests to find the best sources from China. More features include free warehousing, custom packaging, print-on-demand, dedicated customer service, order tracking, and more. If you’re new to dropshipping, this is the right place to start your journey. Nihao Dropshipping is free to install and has an overall rating of 4.9 from over 30 reviews on the Shopify App Store. Printify – Print on Demand The Printify app enables its users to create and sell their unique designs by handling everything from printing to shipping. It offers a rich catalogue of more than 250 products, a Mockup generator tool, a network of on-demand print providers, and more. Printify’s premium plan costs $29 a month, while offering a free plan which includes management of up to 5 online stores, unlimited number of product designs, 24/7 support, and more. It has an average 4.2 star rating from more than 1,500 reviews. Dripshipper: US dropshipping Dripshipper is the go-to app for all of Shopify’s coffee-enthusiast entrepreneurs. It provides its users with a set of tools to kick off their online coffee business, from producing high quality coffee to creating and handling orders. Their freshly toasted coffee is delivered directly to consumers within 3-5 business days, packaged with custom labeling. Pricing starts from $30 per month including a 14-day free trial. The app has an average 4.2 star rating from over 160 reviews. Spocket: US & EU dropshipping The Spocket app offers dropshippers a wide variety of low-cost, print-on-demand products, both in the US and Europe. It features super-fast deliveries and an effective inventory management system, as well as 30%-60% discounts on different retail items. A great advantage of Spocket is that it allows users to test products by ordering different samples to verify quality and speed of delivery. The app integrates with Pintful, Privy, Oberlo, Loox, and more, and has an average 4.6 star rating from over 2,600 reviews. It offers a free plan while premium plans start from $24 per month including a 14-day free trial. Best Free Shopify Apps Digital Assets – Digital Product Delivery Downloadable Digital Assets is the leading digital download delivery app on the app store and was chosen as a Shopify staff pick in late 2020. You can sell any kind of digital product such as photos, videos, e-books, patterns, audio, software, podcasts and pretty much anything else. Digital Assets runs on ultra fast servers that deliver digital products to your customers in no time. It’s super easy to set up – simply upload your files, attach them to your Shopify products and then customize your settings to suit your store. The user interface stands out above the other digital download apps, with it’s very easy-to-use system. Digital Assets has some unique features such as displaying order downloads in customer accounts, on the checkout summary page and via email, attach personalized files to a customer’s order, fraud protection to halt high risk orders receiving downloads until further verification, send download emails from your company email and much more. Learn how to sell digital products on Shopify here. Push Owl Web Push Notification The Push Owl app enables users to bring their potential customers back to their cart by sending automatic web, email or SMS notifications. It features detailed retargeting together with custom reporting, flash sales, subscriber lists integration, optimization of notification sending time, and more. It integrates with Stamped.io, Judge.me, Loox, Fera.ai, Flits Store Credits, and In Stock Alerts. The app has an incredible average 5 star rating from more than 1,400 reviews. Vimeo Create – Video Maker The Vimeo Create app enables the automatic generation of high quality videos out of existing product images and texts. Among many things, it features an easy management of all your videos in one place including guided video templates that cover a wide range of ecommerce use cases such as product introduction, new arrivals, highlights of special offers, testimonials and more. The app integrates with Google drive, Google Photos, Facebook, and Youtube. It has an average 4.6 star rating from over 500 reviews. Free Traffic & Ads Free Traffic & Ads connects between different store owners and provides an easy-to-use ad exchange service. Each of the store owners receives an ‘Exchange Credit’ in return for displaying ads on their online store. These credits are collected and can later be used to fund ads on other stores. The app features easy management of campaigns and ad creatives, real-time analytics, customization of ads, and more. It has an average 4.5 star rating from over 3,600 reviews. Free GDPR + EU Cookie The Free GDPR + EU Cookie app lets Shopify stores display a cookie bar banner asking website visitors for their consent to collect their personal data, according to GDPR law. The app enables customization of the banner’s design and is compatible with all Shopify themes. It integrates with many 3rd party apps like Spocket, Oberlo, Printful, Loox, Recart, Pushowl, Privy, Klaviyo, Kit, and more. The app has an average 4.6 star rating from more than 1,000 reviews. Abandoned Cart Recovery Hero The Abandoned Cart Recovery Hero app helps you increase your conversion rates by enabling browser notifications which takes potential customers back to their abandoned carts. The app features customization of notification messages in just a few clicks, with no coding needed. It has an excellent average 4.7 star rating from over 1,600 reviews. Best Profit Tracker App for Shopify BeProfit Considering that many Shopify store owners struggle to accurately calculate their profit margins, BeProfit is your go-to app if you're looking for a precise Shopify profit calculator. It will help you keep control of your store by tracking and analyzing your business metrics, lifetime profit and expenses. It provides an intuitive dashboard which includes a breakdown of your orders, expenses, products, inventory, shipping and much more, all in one place, all customizable. An easy integration with various ad platforms (e.g. Google Ads, Facebook Ads, TikTok Ads, Snapchat Ads, Pinterest Ads) makes it easier than before to track your ad spend and get insights which can actually translate into more profits. The app is rich in many additional features like building custom reports, importing and editing shipping profiles, and tracking fulfillment and transaction status of your orders. BeProfit has an excellent average 4.7 rating from almost 60 reviews. Best Shopify Shipping Apps In Store Pickup Local Delivery by LogBase This app is ideal for bakeries, grocery stores, restaurants, florists, cake shops, and other stores that offer pickups, allowing customers to schedule local pickups and deliveries. The app makes it possible for store owners to set different local delivery and pickup times and dates, limit orders per slot, and set cut-off and preparation times. It's super easy to customize per your requirements thanks to multi-location, product preparation time, fulfillment, and availability. Additionally, you can set delivery rates based on zip code, order value, weight, and product type. Currently, the app has more than 445 excellent reviews and a 5-star rating on the Shopify app store. The monthly subscription starts at $6.99 with a free trial period of 14 days. Return & Exchange Portal by ReturnGo Seamlessly create a positive return and exchange experience to boost customer satisfaction and loyalty. The Return & Exchange Portal app features a customized return management system that makes it easier than ever to let customers request a return or exchange. Offer your customers store-credit support in any currency or language. Maximize your profit and Customer Lifetime Value by leveraging a variety of options for customers to pick their preferred alternative to refunds. ReturnGo has an outstanding 5-star rating on the Shopify app store and more than 90 excellent reviews. Pricing starts at $9.97 per month with a 14-day free trial. Shipping Rates Calculator Plus The Shipping Rates Calculator Plus app lets you easily display your shipping costs to your website visitors when they view their shopping cart. As one of the most important things for online shoppers when viewing their cart is getting a breakdown of their total costs, including shipping costs, this can significantly increase the chances of making a sale. The app uses your Shopify’s API together with data about users’ location to determine the exact shipping rate. It integrates with Multi-Currency, Canada Post, USPS, UPS and FedEx. The app has an average 5 star rating from over 200 reviews. Pricing is $6.90 per month including a 30-day free trial. Intuitive Shipping The Intuitive Shipping app provides all the data you need to determine the exact shipping rate for each of your orders using the SmartBox algorithm. Features include an advanced Rate Blending which allows setting rates from over 40 built-in rules, and a pick-up or delivery options within a specified postal zone (also supports UK postcodes). In addition, it offers adding special shipping descriptions under your shipping rates section at checkout, and can accurately calculate rates of major carriers including DHL, FedEx, USPS and more. Pricing starts from $29.90 per month including a 14-day free trial. It has an average 4.9 star rating from over 150 reviews. Packline Pro Shipping Platform The Packline Pro Shipping Platform app offers an optimization of the entire shipping process, beginning with importing orders, printing labels, as well as picking and packing orders. Among the app’s features you’ll find different automation tools such as bulk printing and setting of pricing rules, as well as constant customer support. The app also offers an optimization of the checkout process to increase conversions and integrates with Hermes, UPS, DPD, DHL,TNT and GLS. Packline Pro Shipping Platform is free to install and has an average 4.8 star rating from almost 400 reviews. Advanced Shipping Rules The Advanced Shipping Rules app for Shopify will help you take charge of your complex shipping needs by managing all your rates and shipping rules by yourself. Using the app you can set advanced package dimensions, restrict air rates or products from specific zones, add insurance and signature options, customize titles and subtitles of shipping rates, and more. The app integrates with Printful, Printify, Pixels, and Gooten. It offers phone support and an unlimited free trial while using its test mode, while premium costs $9 per month. The app has an average 4.8 star rating from over 300 reviews. Shipway – Shipping Automation The Shipway app for Shopify covers a wide range of shipping needs, from automatic allocation of tracking numbers to generation of shipping labels in bulk, and automation of self-service reports. The app provides users with the option to download invoices in an easy way and track the shipping status of all products in one place. It integrates with FedEx, Bluedart, Delhivery, Tally, Aramex, and has an average 5 star rating from more than 300 reviews. Best SEO App for Shopify SEO Audit + Image Optimizer SEO Audit + Image Optimizer allows automating your store's site health and making it more visible on Google. It includes site health analysis, SEO audit, broken links checker and optimization of store metadata. Apart from this, there is an image optimizer that reduces images size and at the same time preserves visual quality. The app has an average 4.6-star rating from over 680 reviews. It offers a free plan which includes a general SEO scan, optimization of 50 images and 10 products plus page speed analysis, while the pro plan starts from $12 per month. Shogun Landing Page Builder The Shogun Landing Page Builder app features an easy-to-use drag-and-drop page designer including A/B testing tools, all to allow optimization of your online store’s pages, from promotion pages to blog posts, sales funnels and product pages. It includes more than 30 page templates optimized for mobile view and also allows you to develop custom elements using JavaScript, CSS and HTML. More features include optimization of texts, buttons and images to match SEO best practices, as well as improvement of page speed. The app offers 24/7 support and integrates with Google Analytics, Adobe Typekit, Instagram, Facebook, Youtube and Pinterest. Pricing starts at $39 per month including a 10-day free trial. It has an amazing average 4.9 stars ranking from more than 2,300 reviews. Avada SEO Image Optimizer Avada SEO Image Optimizer will help you improve your website’s speed and store rankings. Features include optimization of image ALT tags, Google structured data, meta tags, and more. The app provides detailed SEO reports including an analysis of your product pages to detect problems and suggestions for improvements. The app integrates with Page Builder: Pagefly, Shogun, GemPages and LayoutHub. Avada SEO Image Optimizer is free and has a great average 4.9 star ranking from more than 800 reviews. SEO Optimizer: All-In-One SEO The SEO Optimizer app is rich in features to improve your store’s SEO rankings in Shopify. It includes tools to optimize images and meta tags, monitor broken links, manage Google Snippets, generate easy-to-understand SEO health reports, and more. The app has an amazing average 4.5 star rating from over 2,600 reviews. The app’s pro plan costs $29.88 per month while a free plan is available and includes different features to optimize images according to SEO best practices. SEO Booster – SEO Marketing The SEO Booster – SEO Marketing app is an all-in-one SEO app to increase organic search performance. It features an automatic detection of issues related to your store’s performance on Google, re-organization of your store’s data according to Google’s best practices, re-adjustments of store’s components to be mobile optimized, and more. The app has a great average 4.7 star rating from over 1,900 reviews. It offers a free plan which includes a general SEO scan, detailed SEO instructions and more, while the pro plan costs $29.99 per month and includes a 7-day free trial. Best Marketing Apps for Shopify Uplifted - The Platform for Video Ads Starring Your Customers Uplifted is a hands-off, end-to-end platform for creating high-performing, on-brand video ads starring customers at scale. We're redefining the ad creation process, combining customer creativity with AI for game-changing performance marketing. By combining AI with the real stories of your customers, they craft ads that deliver. Whether you're seeking increased brand awareness or improved conversions, Uplifted tailors your campaigns to meet your specific goals. LangShop - AI Language Translate AI Language Translate LangShop is a complete language translation & currency converter solution for Shopify stores. The app allows translating & editing content including checkout and dynamic one without limits on words and page views, combining AI machine & human translation. The app has an excellent 4.7-star rating from more than 550 reviews. Pricing starts at $10 per month with a 14-day free trial. A free plan is also available. Adoric - Popup and Gamification Adoric is an easy-to-use popup and gamification app with many different options for different goals. It allows sellers to increase their conversion rates by showing the popups to the right users at the right time, thanks to their trigger and targeting features. Adoric offers fun elements that are easy to implement, such as falling gifts, spin the wheel, exit-intent popup, cart saver, and email popup. Adoric allows users to try any of their plans for 14 days with an unconditional money-back guarantee. A free-forever plan is available as well as 3 paid plans, determined by the number of your page views. Vidjet - Popup Videos Vidjet is one of the best on-site video display tools on the Shopify App Store. The app enables Shopify sellers to display video content on their online shop, without any coding experience required. You just install the Vidjet app, upload your video and have it published. Choose from a variety of use cases (conversion, engagement, embed, or from scratch) and display your campaigns on multiple webpages, with in-depth segmentation options varying in accordance with your customers' journey. The best part? Videos are displayed as non-intrusive pop-ups, without affecting the website's speed or the customers' shopping experience. Vidjet is free for all users with up to 1000 video plays per month and has an excellent 5-star ranking on the Shopify App Store. UpPromote UpPromote helps businesses of all sizes to optimize their profits and increase customer retention by growing their networks and advertising at no costs. Among many features, it provides the option to build multiple commission offers to affiliates or influencers, to communicate with them using an in-app chat, and track their performance through numerous channels. The app integrates with PayPal, WordPress, Klaviyo, Bold Subscription and Mailchimp. It has a free plan available while premium plans start at $21.99 per month. The app has an average 4.9 star rating from more than 1,200 reviews. Ali Reviews Ali Reviews is the leading review app for Shopify businesses of all models, with a 4.9 average ranking on the Shopify app store. This app helps you take full advantage of customer reviews to build a strong reputation, and most importantly, increase conversion rates. The Ali Reviews app provides superb features, including collection of reviews via email and SMS, rewarding reviewer’s efforts with discount codes, and reducing cart abandonment rates with review widgets. It also allows you to migrate data from Loox, Yotpo, Stamped, Judge.me, and Shopify Product Reviews with ease. Ali Reviews is fully responsive on mobile and tablets, working perfectly with the latest Shopify Dawn theme and Online store 2.0. The app offers a 7-day free trial with no prior charge approval. Pricing starts at $9.9 per month. Reputon Customer Reviews The Reputon Customer Reviews app will help you dramatically improve your store ratings, trust score, SEO and reputation by working with your happy customers. Customer Reviews App lets you receive valuable reviews by sending automated follow-up email requests once your customers receive their orders. Improve ratings and customer feedback on a large variety of review websites such as Google Reviews, Trustpilot, Amazon, and more. Handle negative reviews. Minimize chances of bad reviews on Facebook, Sitejabber and Amazon. Pinpoint negative reviews and get social proof in no time. When your reviews and ratings grow fast on auto-pilot, you get a double profit – increasing your brand loyalty and getting better rankings on different search engines. Reveal: Increase Your CLV Omniconvert REVEAL is a Customer Value Optimization Platform that helps merchants understand and predict their customers’ behavior to improve Customer Lifetime Value. It makes complex data easy to understand and visualize, reveals insights and helps them treat customer segments according to different marketing channels. Reveal increases lifetime value, loyalty and customer retention by using advanced buying behavior segmentation (the RFM model), tracking and rewarding customers based on their lifetime spend, using enhanced email marketing through its integration with Klaviyo, lowering ad spend by using the power of the best buyers, predicting when customers will buy next, maximizing profits and tracking only the metrics that matter. Nudgify Social Proof & Trust Nudgify by Convertize is a Shopify app built to boost sales and sign-ups using the power of notifications. Its built-in analytics lets you see exactly how each Nudge (notification) increases your sales. More features include an automatic creation of social proofs to encourage cross-sells, unlimited groups of Nudges and constant in-app chat support. The app is available in 16 languages and has an average of 4.5 rating from more than 50 Shopify reviews. There is a free plan available, pricing starts at $9 per month. Growave Growave is an all-in-one marketing platform for small and medium-sized Shopify brands that helps them reach, engage, and convert their customers. The app offers various tools, such as Reviews, Wishlists, Q&A, Loyalty and Referral, Social login, Instagram galleries, and more. Growave is very easy to install and use despite its extensive functionality. Growave offers affordable pricing to suit any brand’s growth stage. Such multifunctionality of the app makes it the ultimate platform for online store conversions and sales. It is as much as six times more cost-effective than any of the alternatives on the market. Another highlight of Growave is fast and responsive 24/7 customer support. Undoubtedly, it is the best app for growing Shopify businesses looking to build engagement and increase customer retention. Loox Loox is a product review app enabling Shopify stores to get customer reviews automatically. It helps Shopify merchants gain credibility and optimize their customer retention and conversion rates. The app features effective email campaigns to gather reviews and a customizable product review display which allows integrating high quality images. Loox is available in 17 languages, has 24/7 customer support and is GDPR compliant. Loox integrates with Klaviyo, Recart, PushOwl, Google Shopping, Aftership and more. It has an astonishing 4.9 star rating from no less than 6,000 reviews! Pricing starts from $9.99 per month including a 14-day free trial. Pop up, Email & Exit Pop Ups The Pop up, Email & Exit Pop Ups app by Poptin lets you increase conversion rates by enabling a quick creation of embedded forms, many different types of pop ups, and more. The app features a simple-to-use drag and drop editor, advanced targeting options, settings of various rules, A/B testing of pop-ups, and an integration with some of the most popular marketing automation platforms like MailChimp, Zapier, HubSpot, Klaviyo and more. It is GDPR compliant and has an average 4.9 star rating from over 100 reviews. The app offers a free plan while premium plans start from $19 per month. Yotpo Product Reviews and Photos Yotpo is an all-in-one eCommerce marketing platform enabling Shopify merchants to increase their sales by optimizing their content. Using the app you can collect reviews, showcase customer content, optimize SEO efforts, build your own community and get insights to allow improved business decisions. Yotpo offers several premium plans, as well as a free plan which includes auto review request emails, social and moderation tools, and more. The app integrates with Facebook, Instagram, Google, and Klaviyo, and has an average 4.7 star rating from more than 2,500 reviews. DataFeedWatch DataFeedWatch is a leading feed marketing solution combining data transformation with help and advice that empowers Merchants, Agencies, and Enterprises to succeed on eCommerce channels. Businesses can use this tool to transform their product data and meet the requirements of over 2,000 shopping channels with high-quality integrations. Intuitive and easy to use, DataFeedWatch gives merchants the tools needed to achieve greater visibility and ROAS from their eCommerce campaigns on Google, Facebook, Amazon, and various other shopping platforms. This can be seen through their various case studies. It’s a simple solution for anyone looking to cut back on the time spent maintaining their data feeds while surpassing their competition. ModeMagic ModeMagic connects your store’s data to your product images to help you avoid shopper drop-offs, boost your productivity, keep your store updated, and catch your customers’ eyes. Their out-of-the-box automation playbooks empower you to tap into buyer psychology and increase CTR from collections to product pages by 45% and add to cart by 30%. Add a little bit of magic across your store funnel with customized stickers, badges, icons, product feature cards, and more. Create urgency and nudge your customers towards products they like with this awesome app. ModeMagic has an average 4.9 star rating from over 400 reviews and offers a free plan (their ‘Starter’ plan costs $9 per month). Reviewbit WhatsApp Reviews Reviewbit helps Shopify sellers to provide post-purchase customer engagements via social messaging platforms such as WhatsApp. Stores can collect feedback on each order by sending an automated review request through instant messaging systems. The app allows businesses to provide immediate customer service in response to negative reviews, upsell their products to satisfied or loyal customers, and increase sales through upselling and cross-selling products by sending offers and promo coupons while gathering feedback through chat platforms. Reviewbit helps merchants retain current customers while also converting new ones into loyal customers, and assures 30% more results in collecting reviews than through email. Best Shopify Design Apps Product Labels & Badges Pro With an extensive library of 3000+ samples, Product Labels & Badges Pro lets you easily customize badges and labels for any event. This app makes it easy to visually design your labels and make them eye-catching for your customers. Moreover, this app ideally suits your every need by offering a variety of customizable label positions that can be displayed with nine pre-calculated positions of product images. The app features several variables for specific labels likeFor Sale, In Stock, and Sold Clearly. It helps store owners drive more sales by motivating customers to purchase products quickly. The users’ preference stands out with its easy-to-use management and instantly displaying numerous labels without disruption. Product Labels and Badges Pro has an excellent average of 4.9 with 454 reviews. GemPages GemPages is a top solution designed to help online merchants create professional and high-converting stores. The drag-and-drop platform is brimming with templates and elements catered to every industry and purpose, spanning from landing pages to product listings, cart modifications, upsell banners, alerts, and more. Simply put, GemPages is an easy and powerful way to customize your online shop with no code. The app offers three price plans, starting at $15 for the core features including integrations with 30+ apps, SEO optimization, and 2 page types. Venn Apps More than 73% of e-commerce revenue is generated from mobile. That's why it's highly important to invest in your mobile app! This is where Venn Apps come in. With their mobile app builder, sellers can enjoy a 3x higher conversion rate and 20% higher average order value. Building your mobile app with Venn Apps is super easy and intuitive! Use one of their beautiful templates and customize it to your needs and preferences, or let their in-house experts build it for you. Even if you already have an existing mobile app, the Venn Apps team will be happy to migrate it and do all the work while you sit back and relax. Venn Apps integrates with all of your favorite Shopify apps, like customer reviews, loyalty rewards, advanced search, sorting & filtering, and Shoppable Instagram. So go ahead and create your beautiful mobile app without coding! Shopney - Mobile App Builder Did you know? More than 80% of eCommerce traffic is generated on mobile devices nowadays, which makes it crucial than ever to make sure your store is mobile-friendly. Shopney for Shopify and Shopify Plus will help you boost your conversion rates by up to x4, by providing an excellent mobile experience, fast checkout and push notifications. Shopney gives you an easy drag & drop editor to build your mobile app in minutes, without any code or design skills required; there are different layout options for different store types and you can even convert your visitors to clients in real-time with an in-app live chat feature. Also, Shopney provides incredible 7/24, multilingual customer support which guarantees a smooth onboarding and launch process. Shopney has an outstanding average rating of 5 stars on the Shopify app store from more than 400 happy users. Smartzer Smartzer’s interactive video Shopify App beta allows brands to add a clickable overlay to video content to make it shoppable. Consumers can tap and swipe product hotspots to show information with an ‘Add to Cart’ button to encourage viewers to buy straight from the video. Smartzer’s live stream shopping feature lets brands sell products in real-time. Viewers can click on products displayed in live stream shopping events to add to their cart or be directed to product pages. The shoppable video experiences can be shared on e-commerce sites, social media and email newsletters. Kiwi Size Chart & Recommender If you’re selling clothing items, this Shopify app is a must-have. It features a fully customizable Size Chart to help customers make better purchasing decisions as well as a Size Recommender to provide shoppers with instant fit recommendations depending on their age, weight and height. Kiwi Size Chart & Recommender supports all eCommerce platforms and perfectly integrates with Shopify, allowing you to easily add size buttons and charts directly to your product pages. The app has an excellent 5-star rating from more than 500 reviews. Pricing starts at $6.99 per month with a 14-day free trial. A free plan is available. PageFly – Landing Page Builder PageFly is well known as the most loved page builder app on Shopify, trusted by 90k+ Shopify and Shopify Plus merchants. PageFly is currently ranked #1 in the Page Builder category with 4.9/5 rating from over 4,900 paying customers. The app allows users to build high-converting pages easily with a simple drag-and-drop system, no coding skills required. PageFly also offers an extensive library of 70+ pre-made templates, pre-built sections and integration with the most powerful Shopify apps; which enables merchants to build beautiful and professional stores with the least effort. Moreover, PageFly provides 24/7 live chat support to all plans, every concern will be answered in just a few minutes. Promo.com – Promo Video Maker The Promo Video Maker app lets you optimize your marketing efforts by adding visual components in the shape of eye-catching videos. It automatically pulls existing images from your Shopify profile and creates engaging videos of your choice – whether it’s about specific features or the products you offer. As videos are an integral part of marketing in today’s world, Promo.com makes them accessible to all. Boost sales and Design – Swipify The Swipify app for Shopify lets store owners optimize their customers’ shopping experience by shifting to a ‘swipe’ mode, resulting in visitors increasing their time on site as well as increasing the number of products displayed on each page they visit. The app gathers different kinds of data to provide merchants with valuable insights on their products. Swipify offers a free plan which includes a time-limited launch promotion with up to 1,500 monthly visits, while the pro plan costs $29 per month including a 14-day free trial. The app has an average 5 star rating from 6 reviews. Mobile App Designer – Drobile Who doesn’t shop on their mobile? Everyone does. The Drobile app offers an intuitive drag and drop app builder for Shopify stores. It features an easy way to build a mobile app from scratch which can be customized, managed and updated as you go, in real time. More features include adding push notifications, reward programs, payment gateways and more. The app integrates with WeGlot, GoSquared, Apple & Google Pay, iPhone and Android, and more. Best Productivity Apps for Shopify Connect POS ConnectPOS is a leading point-of-sale (POS) app with a rating of 4.8/5 stars on Shopify. It’s an all-in-one solution for retail businesses to grow their store, with features ranging from inventory management, order management, various payment methods supported, etc. More than that, real-time synchronization helps retailers stay up-to-date about the latest change between online stores and the POS system. In addition, ConnectPOS charges no fee when you use third-party payments (unlike many other Shopify POS apps). You only need to pay directly to third-party providers. ConnectPOS offers 3 pricing plans starting from $39/month per device, a custom plan and a 14-day free trial. Online & POS Payroll and Tools The Online & POS Payroll and Tools app is a staff management platform that enables you to review and manage all of your stuff’s administration needs in one place, including payrolls, schedules and tasks. Using the app you can get notified about where exactly each of your employees have visited at your Shopify dashboard, measure productivity levels of employees, set up custom workflows to efficiently manage projects, and more. The app offers a free plan, while pricing starts from $7.99 per month. It has an average of 4.9-star ratings from over 30 reviews. Excelify The Excelify app will help you manage and organize your entire store’s data, all in one place. Among many features, it includes options to update prices of products, inventory, Alt texts of images, product variants and SEO fields. It allows migration of data from Magento, BigCommerce, WooCommerce and WordPress, and integrates with Amazon, Google Shopping, Google Sheets and Dropbox. Excelify offers a free plan, while pricing starts from $20 per month. It has a great average 5 star rating from over 240 reviews. Only the best Shopify apps for your store The Shopify app store offers a rich variety of apps to help you boost your store’s performance and, with the right products to sell online, make it as profitable as it can be. The almost countless number of categories and apps available might make the process of choosing the right app confusing at first glance, but it doesn’t have to be. When on the lookout for the best Shopify apps, try to focus on your goals. Make some research and ask yourself what are the key areas needed to be improved or developed in your store. Then, make a list of potential apps (try to keep it short), go over their features, reviews and rankings, and you’re good to go. Alternatively, use a comprehensive and searchable directory of Shopify apps to find the specific apps to help you accomplish your goals.

Man adding 5th gold star to 4 existing stars
4 Ways WooCommerce Stores Can Personalize the Customer Experience

When it comes to e-commerce, having a personalized experience for your customers is just one of the many keys to success. The same can be said for your WooCommerce store. Even if you're just starting out, it's crucial to implement the right strategies in order to deliver a personalized experience. Without a doubt, customers need to be wowed in order to give you their precious customer loyalty. By delivering personalized service, you’re boosting your chances of a higher customer engagement rate, improved customer profitability, and even repeat purchases. To help you achieve all this and more, here are some tried and trusted methods of personalizing your WooCommerce store to improve the customer experience. 1. Understand Your Customers One of the greatest markers of success for an e-commerce store is how well they understand their customers. A brand's customer base is its most important asset and you should do everything possible to understand and provide them with the best possible experience. One of the first things you should do is to gather as much customer information as possible. Who are your customers? Where do they live? What do they like? What do they dislike? Understanding the answers to these questions will allow you to find a common ground between your customers and your brand - allowing you to not only create a personalized shopping experience but also better target their purchasing habits. A great way to do this is by creating a customer journey map. The benefits of customer journey mapping are that you’ll quickly understand your customers faster than ever before. This will empower you to create outstanding products and services that will meet and exceed your expectations, all the while maximizing sales and minimizing marketing expenses. 2. Engage Customers Directly Engaging with customers directly will help build a better customer experience. There are many ways to do this, such as replying to customer reviews, releasing surveys, or sending out newsletters. Creating dialogue through this type of outreach will help you gather valuable insight, allowing you to build a personalized service. It will also give your customers a feeling of importance and make them feel like a brand that they enjoy doing business with hears them. Another great way to engage with your customer directly is through social media. Additionally, Facebook has just made this easier with their Facebook audience optimization tool. This tool helps businesses target certain posts to selected audiences based on their browsing interests, encouraging them to interact with your posts and allowing you to engage with them directly on a more frequent basis. 3. Encourage Return Business Through Loyalty Systems Customer loyalty programs have long been a popular addition to e-commerce business models. This is because they help increase conversions, boost sales, and grow brand awareness. Loyalty programs are also an excellent means of encouraging customers to return to your business or to make repeat purchases. They help you reduce the cost of customer acquisition and increase the lifetime value of each customer. A points and rewards system is one of the best methods. Setting up a loyalty system that rewards your customers for repeatedly shopping in your store is a great way to encourage them to come back again and again. 4. Include Customizable Products Customizable products are another great way to add a touch of personalization to the customer experience. This has a number of advantages, such as: Products that are more personal and specifically suited to a customer's preferences.Helping to differentiate your product from competitors, thus making it more attractive to customers.Encouraging more time spent on your store.Giving the customer autonomy over how their purchased product looks, performs, and feels. Which Personalization Methods Are Right for You? Having a personalized experience for your customers is one of the keys to success in e-commerce. It's essential to create a connection and help your visitors feel like they're talking to a friend and not just a computer. The more comfortable they feel, the more likely they are to keep coming back. The good news is that it's easier than ever to give your customers a great experience online, and you can do it all yourself with the right tools. Although, it’s important to understand, depending on the niche your e-commerce store resides, that some businesses may find some personalization techniques more effective than others. It’s up to you what you’ll personalize in your WooCommerce store, but get it right and your customers will reward you with customer loyalty and repeat purchases. Fore example, offering customizable products on a branded clothing service probably isn't the best idea. If the jury is still out on whether or not you should choose WooCommerce or Shopify for your next e-commerce store, check out our WooCommerce vs. Shopify post to make your decision a little easier.

Abandoned shopping cart in empty parking lot
Managing Abandoned Carts on Wix: Prevention and Recovery

According to the Baymard Institute, the average cart abandonment rate sits at just shy of 70%. Do you know why? Well, there are several reasons a customer may abandon a shopping cart and multiple reasons why shopping cart abandonment is bad. For one, abandoned carts leave conversions and profits on the table. Further still, abandoned carts can also affect your inventory. Products locked away in abandoned carts make it appear that you don’t have stock when you really do, taking products out of the hands of customers who are ready to make a purchase. To help you circumvent cart abandonment issues on your Wix e-commerce store, we have answered some frequently asked questions about cart abandonment and suggested some strategies you can use to avoid it. One thing remains clear: As an online store owner, you should do everything within your power to recover these abandoned carts. Can Abandoned Carts Be Prevented? Unfortunately, as nice as it would be, abandoned carts aren’t something that can be avoided entirely. Almost every online shopper has had an item in their cart without purchasing it. Most of them don't realize that abandoned carts can affect a business. Although, there are highly effective ways to reduce cart abandonment. Strategies that will reduce the chance a customer will likely leave your site with a shopping cart full of goodies. Alongside cart abandonment issues, e-commerce also has some upsides and downsides that you may want to consider. If you wish to know more, visit our post about the advantages and disadvantages of e-commerce. Why Are There So Many Abandoned Carts? There are several well-known reasons customers bail on their shopping carts, and the main ones include: A slow checkout process.Customers that aren't confident in their purchases or your site.Customers that aren't ready to make a purchase.Customers that have mutinied and bought from a different website.Customers who hoped for a guest checkout option and didn't want to create an account with your site.Not offering a customer’s preferred payment gateway. How to Stop Abandoned Carts Before They Happen There are several ways an e-commerce store can stop abandoned carts before they happen. These include: Building a well-designed, easy to navigate, and informative Wix store.Creating a user-friendly checkout process that has minimal steps and avoids unnecessary distractions.Creating a positive shopping experience that goes beyond the sale.Offering a secure and trustworthy shopping experience. Abandoned Cart Recovery Strategies There are several ways a Wix e-commerce store can decrease cart abandonment rates. The best ones are discussed below: Add a progress bar to your shopping cart’s checkout page This lets your customers know what step of the checkout process they are on and reassures them that their order is being processed. Provide product recommendations by the checkout page This will encourage your customers to add more items to their shopping cart. Provide incentives to your shoppers For example, offering a discount or free shipping for people who buy over one item in their cart. Send a follow-up email to your customers This could be a “thank you” email for visiting your store, or it could be a discount code for their next purchase. Send an abandoned checkout email or abandoned cart text message This type of follow-up has been incredibly effective at bringing a customer back to your store to complete their purchase. Automation Tools for Abandoned Cart Recovery Emails on Wix There are some awesome Wix email automations out there that you can use to reduce cart abandonment. Carti Abandoned Cart Recovery Provide an easier checkout experience with multichannel cart recovery by allowing Carti to reach out to your lost customers and get them back directly to the checkout page of your online store, with auto-generated discounts and coupons as incentives. Omnisend Email Marketing & SMS In one location, you’ll have access to messages worldwide, pre-built templates that get you going quickly, and the ability to use messages from start to finish throughout a potential customer’s journey. With Omnisend, engage new shoppers, recover abandoned carts, and reactivate lost customers with messages across multiple channels. MarketPush Cart Recovery A touch different, MarketPush Cart Recovery allows you to automate the recovery of abandoned carts using SMS, WhatsApp, and Facebook Messenger. It aims to boost your store’s sales by improving conversion rates and re-engaging lost customers. How to Tell if Your Abandoned Cart Recovery Campaign Is Working If you’re wondering how to understand whether your abandoned cart recovery strategies are working, you need to measure your results. Optimizing your cart abandonment strategies will come down to experimentation to see what works best for your business. Using the right approach, you’ll see a corresponding decrease in abandonment and an uplift in recovered carts. If you’re still on the fence wondering whether Wix or Shopify is the best e-commerce platform for your store, visit our Wix vs. Shopify post.

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Best SEO Tips for WooCommerce to Rank #1

Even though social media has taken the world by storm, search engine optimization (SEO) continues to play a critical role in marketing campaigns. In short, SEO refers to strategies that businesses put in place to help their sites rank higher in the results pages of search engines like Google. In 2022 and beyond, it will remain one of the most effective ways to drive more traffic to your online store. In this article, we’ll share some practical tips for how you can tweak your SEO, including a few apps for WooCommerce that can help you give your SEO a boost. Why SEO Is Important for E-Commerce While SEO can get quite technical, the reason for its importance is pretty straightforward. If done right, it can help drive more traffic to your website to make selling in a saturated market easier. And, the more website visitors you get, the more opportunities you have to turn your target audience into paying customers. In addition, it can also help make your online store appear more credible as consumers and Google both typically view the websites that rank the highest as the most authoritative.   The Different Types of Onsite and Offsite SEO   When it comes to SEO, you can optimize your site’s individual pages (this is referred to as onsite or on-page SEO) and concentrate your efforts on link building (aka offsite or off-page SEO). A big part of onsite SEO is the use of keywords. In addition to adding the relevant keywords to your website content, you should also include them strategically in your page URLs, meta titles, meta descriptions, and image alt-text. Offsite SEO can be more challenging as less of it is in your control. As mentioned, link building plays a key role. Other examples include guest blogging, influencer marketing, and social media marketing.  3 Ways to Boost Your SEO 1. Use the relevant keywords in your product descriptions All products should have product descriptions. Since these don’t have to be long, you don’t have any excuse for neglecting this critical element. The most effective product descriptions are engaging, well-written, and incorporate the relevant keywords for extra audience optimization. While you can use the descriptions provided by the manufacturer, search engines don’t like duplicate content. So, it’s best to write your own from scratch and only use the manufacturer’s descriptions as guidance. 2. Use an SEO theme If you’re wondering what's better for SEO – WooCommerce vs. Shopify – know that a WooCommerce website can be SEO-friendly too! To optimize your WooCommerce store for SEO, you should use a theme that’s created for that purpose. For example, a theme like Divi has built-in SEO optimization to help you to make sure that your e-commerce site is optimized for search engines. 3. Improve your navigation If it’s easy for potential customers to find their way around your website, you can decrease your bounce rate (customers leaving your page shortly after arriving) and improve the time spent on your website. This is key if you want your site to appear on the first page.  To simplify your website’s navigation, there are two main strategies. Firstly, the main navigation should include links that go to all the main web pages. Secondly, you should use breadcrumbs. In short, breadcrumbs show at the top of pages and make it easier for website visitors to return to the previous product category. The best way to do this is to use a WooCommerce SEO plugin, which brings us to our next section. The 2 Best SEO Tools for WooCommerce 1. Yoast SEO Yoast SEO is an excellent tool for WooCommerce. Its goal is to make SEO-ready site structure accessible to all. In short, it can help you with basically every facet of SEO, including meta description optimization.  Price: $89/year 2. All in One SEO All in One SEO is one of the best SEO plugins for WordPress. One of its most useful features is that it will give you recommendations for including key phrases, making it a great tool if you need to optimize your WooCommerce site for onsite SEO. Price: $49-$299/year depending on the package Will SEO Still Be Important in the Future? In the foreseeable future, SEO will remain important for the e-commerce industry. With the increasing number of stores taking their business online, the space will only become more crowded with tougher competition. While posting on social media can be an effective way to increase brand awareness and drive more sales, you'll need other ways to stand out – something that SEO can help you with. With the help of these best SEO practices and plugins for WooCommerce, climbing your way to that top spot has become a whole lot easier and cheaper.

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The 4 Best WooCommerce Payment Gateways to Maximize Profit

Did you know that there are over 70 payment gateways available for WooCommerce businesses? With so much to choose from, it's hard to know which payment gateway is best for your WooCommerce store. Choosing a payment gateway is as important as choosing between WooCommerce vs. Shopify. It is essential to select the right payment gateway from the get-go to avoid future complications from changing at a later stage. In this article, we'll cover factors to consider when choosing a WooCommerce payment gateway to maximize profit and the four best WooCommerce payment processors for your e-commerce store. How to Choose the Best WooCommerce Payment Gateway to Maximize Profit First, let’s discuss why a payment gateway is important and how it affects profits. A payment gateway could maximize profits or lead to losses. If customers don’t find their preferred payment methods, they’ll sometimes not pay at all, leading to an increased abandoned cart rate. However, if customers go through a seamless WooCommerce payment processing system at checkout, they’ll pay for the products and could even buy more. Here are some of the things you should consider when choosing a payment gateway: The Location of Your Business and Customers Like any other business, there are both advantages and disadvantages of e-commerce. An advantage is that you get to reach more customers globally. If you have foreign customers, you should consider if the payment gateway is available to them. Other gateways require the merchants to be in specific countries. Your Business Type If your business is subscription-based, you'll require a WooCommerce payment gateway integration system that accepts subscriptions or automatic payments. Having a payment gateway that handles in-house payments is best If you have both physical and online-based businesses. The Cost of the Payment Gateway Apart from transactional costs that every payment gateway provider requires, some require additional WooCommerce fees like setup costs, subscription fees, and sign-up fees. Compare the 4 Best Payment Gateways for WooCommerce PayPal Having a market share of 50%, PayPal is the most popular and trusted payment gateway known to customers. Especially for new e-commerce businesses that are not known, adding a popular gateway makes customers feel secure to buy products. Pricing PayPal is free for buyers, while merchants pay 2.9% plus 30 cents for every transaction and an extra 1.5% fee for international payments. Some of the Key features of PayPal include: Support in over 200 countries and for 26 currencies.Support for commonly used credit and debit cards.An in-built fraud prevention and risk management system.No monthly charges, gateway fees, or subscriptions. Some of PayPal's cons include: Restricting the plugin to those who have a PayPal business account.Not handling payments on your site, but instead redirecting customers to the PayPal checkout page.Not working for recurring WooCommerce subscription-based businesses. Stripe Supporting over 135 currencies in over 26 countries, Stripe has gained popularity in e-commerce businesses. It's best for international businesses and those that are both online and in-house. Stripe is one of the WooCommerce custom payment gateways that provides options to customize your checkout, making your business unique. This is just one of the many differences between Stripe vs. PayPal. Pricing Similar to PayPal, Stripe has no setup or monthly costs and charges flat rates of 2.9% fee plus 30 cents per transaction and an additional 1% fee for international payments. Also, an additional 1% for currency conversion. Some of the key features of Stripe include: Easy handling of recurring payments that are great for subscription businesses.Processing refunds automatically.Accepting payments directly to your WooCommerce store both on the web and on mobile.Supporting digital payments like Google Pay, Apple Pay, Microsoft Pay, and Alipay.Free integration for your WooCommerce store with no setup or monthly costs. Stripe has very few cons, with the only significant one requiring some software development expertise to use the open API and tools. WooCommerce Payments WooCommerce Payments is a great plugin that accepts payments online. It offers a deeper integrated payment system for your store and a better checkout experience. To use it, you’ll need a WordPress account and the JetPack plugin installed. Pricing Similar to Paypal and Stripe, WooCommerce Payments is free, having no setup costs and monthly fees. It only charges the standard transactional fees of 2.9% and 30 cents per transaction with an additional 1% fee for non-US issued cards. Some of the key features of WooCommerce Payments include: Viewing all your payments and cash flows while also managing revenue on your store’s dashboard without logging into other sites.Accepting payments in over 135 currencies and common credit cards, debit cards, and digital payments.A streamlined checkout where customers don't leave the WooCommerce store.Managing refunds easily. Some of WooCommerce Payments' cons include: Limiting use to certain countries like the United States, United Kingdom, Canada, Australia, and a few others.Having to install the JetPack plugin to your WooCommerce store before being able to use it. Authorize.net Authorize.net is one of the best WooCommerce payment plugins. It has great features, especially for startups, such as advanced fraud protection tools that protect both customers and your business. Pricing Authorize.net charges monthly fees of $25 in addition to the 2.9% + 30 cents base rate per transaction. Some of the key features of Authorize.net include: Accepting all major credit and debit card payments as well as PayPal.Handling refunds, subscriptions, preorders, allowing customers to try products before having to pay.Allowing customers to save payment details for faster checkouts next time.Providing reminders to users with automated payments for future transactions. Some of Authorize.net's cons include: Availability only to merchants in the US, Canada, UK, Australia, and Europe.Monthly subscription fees of $25. Should You Change From Your Existing Payment Gateway? It is worth it to change to a different gateway if your current gateway isn't providing beneficial features for your business. You may face some issues while changing gateways, but it will be worth it in the end. If you want to offer your customers more payment methods, adding more gateways is better. We recommend having at least 2 WooCommerce payment gateways to better serve your customers. Conclusion Having a payment gateway is the last step to closing a sale. It’s the point where your customers put in credit card information and release funds. If you choose the wrong payment gateway, customers will leave your site and buy from other stores. PayPal, Stripe, Authorize.net, and WooCommerce are the top 4 best payment gateways for e-commerce businesses.

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Wix vs. WooCommerce: Pros, Cons, and Key Differences

There are many e-commerce platforms to choose from if you want to construct a professional website. Although, depending on your needs, you’ll want to find the right website builder that meets your business goals. To make your decision a little easier, in this post, we'll be looking at two popular platforms: Wix and WooCommerce. Let’s compare these two popular platforms head-to-head and break down the pros and cons of each. What Is WooCommerce? The online e-commerce platform, WooCommerce is an open-source e-commerce plugin for WordPress that helps people conduct business using their own self-hosted WordPress websites. The WooCommerce plugin quickly became widely popular because of its easy installation and customization options. WooCommerce Pros Open-source and free to useIt has a large community of support and add-ons, allowing it to create complex sitesHighly flexible, allowing you to add several features that are not available on other e-commerce platforms WooCommerce Cons WooCommerce is a WordPress only pluginNot the best option if you want to build a large, custom e-commerce websiteDifficult to customize your website using advanced programming languages like PHP What Is Wix? Wix is an easy-to-use website builder that makes use primarily of intuitive drag-and-drop tools and doesn't require any prior coding experience. Wix Pros Great and user-friendly interfaceGreat social media integration Wix Cons The free plan forces in-house branding on your websiteTracking Google analytics requires a paid planLike Shopify, once you set up a website with Wix, it’s not transferable to any other platform Compare the Ease of Use While there is a bit of a learning curve for WooCommerce, the trade-off is versatility. Most people choose WooCommerce for its flexibility, but the difficulty lies in understanding how to harness this flexibility. It's possible to change almost anything, but because of this, to create complex sites, you’ll need to understand code and programming to get the job done. The upside to this flexibility is that WooCommerce has over 55,000 compatible plugins that can be used to customize a site’s aesthetic and functionality. Wix is easy to use and designed so that anyone can work with it, its overall learning curve being much flatter. You're able to move articles, images, or shopping cart buttons anywhere on your website by dragging and dropping them. This allows your entire web presence to be created much faster on Wix than WooCommerce. Compare the Customer Support Customer support is one of the most important features you can offer your customers. WooCommerce offers basic support with its core feature set. There is plenty of helpful content from the WooCommerce Company that is quite impressive and geared toward solving common problems that many new users may have. Furthermore, they're clearly defined into categories such as “Getting Started” and “Security,” making them easy to search through when looking for a specific problem. On the other hand, Wix offers one of the best support experiences on the web. Wix offers a wide variety of products and services designed to help anyone get immediate help with any technical issues they might encounter. Apart from the forums, blogs, and video tutorials, Wix also has specialized email and telephone support services to help customers who need it most. Compare the SEO Features To gain SEO features for WooCommerce, you’ll need to install a plugin like Yoast SEO. It's the number one recommended plugin for WooCommerce, and over five million websites make use of it to optimize their internet presence. Wix offers several SEO solutions, with the most widely used being Site Booster. Site Booster is free, but it will cost users $3.44/month for Wix’s Unlimited, Pro, and VIP Plans. The Site Booster also has a lot of SEO options, such as integrating your company address in search engine results, which helps with local business optimization strategies. Compare the Pricing Aside from WordPress hosting costs, which are often less than $10 USD per month, WooCommerce is basically free to use. Wix has a free plan available. However, for a website that is free of Wix branding and has a set of full functionalities, you’ll need to pay a monthly cost. Wix’s pricing plans are: Combo Plan - $14/monthUnlimited Plan - $18/monthPro Plan - $23/monthVIP Plan - $39/month Which Platform Is the Best for Your Online Store? With the popularity of Wix and WooCommerce, it is only natural for e-commerce owners to wonder if they should migrate their store to one of these platforms. This decision will depend on your current needs, your future goals, and the budget you have up your sleeve. If this doesn't help you make up your mind, perhaps you should consider other platforms as well, such as Shopify. Visit our WooCommerce vs. Shopify or Wix vs. Shopify posts to learn more.