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Managing Abandoned Carts on Wix: Prevention and Recovery

Brody Hall
By Brody Hall
Joel Taylor
Edited by Joel Taylor

Published November 30, 2021.

Abandoned shopping cart in empty parking lot

According to the Baymard Institute, the average cart abandonment rate sits at just shy of 70%. Do you know why? Well, there are several reasons a customer may abandon a shopping cart and multiple reasons why shopping cart abandonment is bad.

For one, abandoned carts leave conversions and profits on the table. Further still, abandoned carts can also affect your inventory. Products locked away in abandoned carts make it appear that you don’t have stock when you really do, taking products out of the hands of customers who are ready to make a purchase.

To help you circumvent cart abandonment issues on your Wix e-commerce store, we have answered some frequently asked questions about cart abandonment and suggested some strategies you can use to avoid it.

One thing remains clear: As an online store owner, you should do everything within your power to recover these abandoned carts.

Can Abandoned Carts Be Prevented?

Unfortunately, as nice as it would be, abandoned carts aren’t something that can be avoided entirely. Almost every online shopper has had an item in their cart without purchasing it. Most of them don't realize that abandoned carts can affect a business. Although, there are highly effective ways to reduce cart abandonment. Strategies that will reduce the chance a customer will likely leave your site with a shopping cart full of goodies.

Alongside cart abandonment issues, e-commerce also has some upsides and downsides that you may want to consider. If you wish to know more, visit our post about the advantages and disadvantages of e-commerce.

Why Are There So Many Abandoned Carts?

There are several well-known reasons customers bail on their shopping carts, and the main ones include:

  • A slow checkout process.
  • Customers that aren't confident in their purchases or your site.
  • Customers that aren't ready to make a purchase.
  • Customers that have mutinied and bought from a different website.
  • Customers who hoped for a guest checkout option and didn't want to create an account with your site.
  • Not offering a customer’s preferred payment gateway.

How to Stop Abandoned Carts Before They Happen

There are several ways an e-commerce store can stop abandoned carts before they happen. These include:

  • Building a well-designed, easy to navigate, and informative Wix store.
  • Creating a user-friendly checkout process that has minimal steps and avoids unnecessary distractions.
  • Creating a positive shopping experience that goes beyond the sale.
  • Offering a secure and trustworthy shopping experience.

Abandoned Cart Recovery Strategies

There are several ways a Wix e-commerce store can decrease cart abandonment rates. The best ones are discussed below:

  • Add a progress bar to your shopping cart’s checkout page This lets your customers know what step of the checkout process they are on and reassures them that their order is being processed.
  • Provide product recommendations by the checkout page This will encourage your customers to add more items to their shopping cart.
  • Provide incentives to your shoppers For example, offering a discount or free shipping for people who buy over one item in their cart.
  • Send a follow-up email to your customers This could be a “thank you” email for visiting your store, or it could be a discount code for their next purchase.
  • Send an abandoned checkout email or abandoned cart text message This type of follow-up has been incredibly effective at bringing a customer back to your store to complete their purchase.

Automation Tools for Abandoned Cart Recovery Emails on Wix

There are some awesome Wix email automations out there that you can use to reduce cart abandonment.

Carti Abandoned Cart Recovery

Provide an easier checkout experience with multichannel cart recovery by allowing Carti to reach out to your lost customers and get them back directly to the checkout page of your online store, with auto-generated discounts and coupons as incentives.

Omnisend Email Marketing & SMS

In one location, you’ll have access to messages worldwide, pre-built templates that get you going quickly, and the ability to use messages from start to finish throughout a potential customer’s journey. With Omnisend, engage new shoppers, recover abandoned carts, and reactivate lost customers with messages across multiple channels.

MarketPush Cart Recovery

A touch different, MarketPush Cart Recovery allows you to automate the recovery of abandoned carts using SMS, WhatsApp, and Facebook Messenger. It aims to boost your store’s sales by improving conversion rates and re-engaging lost customers.

How to Tell if Your Abandoned Cart Recovery Campaign Is Working

If you’re wondering how to understand whether your abandoned cart recovery strategies are working, you need to measure your results. Optimizing your cart abandonment strategies will come down to experimentation to see what works best for your business. Using the right approach, you’ll see a corresponding decrease in abandonment and an uplift in recovered carts.

If you’re still on the fence wondering whether Wix or Shopify is the best e-commerce platform for your store, visit our Wix vs. Shopify post.