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Kate started her writing career at an early age, writing in high school and editing in university. She is now a full-time writer by profession, and her years of experience have helped her hone her skills to consistently create compelling and results-driven content. Kate has worked with clients in the US, UK, Singapore, and Australia as a content creator, creative writer, copywriter, and social media manager.

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Latest from Kate Pauline Galagnara

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Google Analytics Cohort Analysis: Simply Explained (+examples)

Are you looking for a better way to understand and analyze customer behavior? Look no further than Google Analytics Cohort Analysis! This powerful tool allows you to gain insights into the habits of your customers by grouping them into cohorts, or groups that share similar characteristics. With cohort analysis, you can identify customer behavior trends over time and use this data to make informed decisions about product development, marketing strategies, and more. Anatomy of a Google Analytics Cohort Analysis At its core, cohort analysis involves grouping customers into cohorts based on specific characteristics, including purchase date, product type, or any other attribute that you’d like to track. Google Analytics has a range of data filters you can use to track and create your cohorts, including cohort type and size, metric, and date range. Cohort Type Your choice of cohort type tells Google Analytics how you want to group your users. But at this point, you can only choose acquisition date. Cohort Size The size of your cohorts is displayed as a time period (day, week, month). Generally speaking, larger cohorts (weeks or months) provide more detailed insights, while smaller cohorts (days) can be easier to manage and analyze. Metrics Your chosen metric tells Google Analytics what activity you want to measure. This includes customer loyalty and engagement, conversion rate, average order value, and more. But remember, you can only select one metric at a time.Date Range Your date range and cohort size form a pair. If you choose to measure in days, then your date range will determine how many days are measured. Each cohort size has a maximum data range: 30 days, 12 weeks, and 3 months. Once you've completed all of your data ranges, Google Analytics will produce a chart and table. Chart The chart shows the collective results of your cohort analysis. You need to study the table for a better breakdown. Table The table drills down deeper into your cohort data. The first column shows your cohort type (i.e., acquisition date) and the number of users in each cohort. The rest of the columns reflect your cohort size (i.e., days). The first row is the data that you see in the chart (i.e., the collective data). The rest of the rows and cells show the metrics of the individual cohorts. You'll also notice that Google Analytics uses color coding. The darker the color, the higher the metric. » Do you have a Shopify store? Learn how to conduct cohort analysis for your Shopify store Using Google Analytics Cohort Analysis At this stage, Google Analytics is only providing you with data, but you need to find out what the data means and put it to practical use. This is where segmentation can help. At the top of your analysis is the option to add a segment. Now, you can choose to begin with the segments the system has automatically generated for you or you can create custom segments. If you're creating your own, your segments can either be user or session based. A user-based segment focuses on the visitors your website has and their activity (which can be spread over several sessions). Your visitors can be defined by age, gender, location, device, etc. A session-based segment focuses on the activity of a visitor in a single session. From your segments, you can determine things like: Which segments carry the most weight and should receive more marketing effortWhere most of your traffic comes fromAt what point your visitors leave your website (why don't they convert?)How the engagement between new and returning visitors compare » These apps can help you with cohort analysis Benefits of a Cohort Analysis The biggest benefits of a cohort analysis include: Increasing your user retention by understanding their behaviorPerforming more targeted marketing to your unique segments based on their patternsAnalyzing whether users are responding positively to your changes (e.g., A/B testing) By creating cohorts, tracking user metrics, and segmenting customers into different groups, you can get a better picture of how your product or service is performing. This allows you to make informed decisions about how to optimize your product or service for maximum performance. Example 1: User Retention User retention is the default metric Google Analytics sets for you. This shows you how many of your users come back to your website in the days after their first visit. This can help you to increase the general traffic to your website, but it can also tell you so much more. For example, it can tell you whether most of your traffic is coming from new users or returning users. This is worth investigating because it costs more to acquire new users than to keep old ones. You might be investing money into the wrong efforts. Alternatively, this analysis can show you if something about your website is putting users off: miscommunication, poor content organization or navigation, broken links, etc. » Consider doing a customer retention analysis to boost your cohort analysis findings Example 2: Revenue Per User As an e-commerce store, revenue per user is a useful metric to investigate. It's closely linked to conversion rates and how successful your marketing campaigns are, especially if the action you want your visitors to take is to buy a subscription or product. By setting your cohort size to weeks or months, you can look at your revenue per user metrics retrospectively and determine how long your campaigns are typically effective before users are no longer responsive and the metric declines. So, you can optimize your campaigns and save some marketing costs by not investing in activities that aren't paying off. » Are you using the right marketing technique? Learn the difference between remarketing vs retargeting Simplify Cohort Analysis With BeProfit Google Analytics Cohort Analysis can be intimidating and overwhelming. We know—it's a lot of numbers and data! Luckily, you don't have to do this alone. With BeProfit's help, you can understand cohort analysis better and maximize your profits by optimizing your offerings to your users. » Want to see how BeProfit can help? Book a demo for expert advice

4 Easy-to-Use Dropshipping Apps for E-Commerce Beginners

Getting into e-commerce can be daunting, especially if you don't know where to start. E-commerce is a vast business landscape, and every ambitious entrepreneur needs to know their way around it. That’s why dropshipping apps have become an essential tool for new e-commerce businesses. Dropshipping allows you to integrate your online store and sell products without having to store or manage them yourself, which makes it a useful solution for startups with limited budgets or resources. In this article, we'll explore four dropshipping apps for e-commerce beginners to kickstart their businesses. » Find out if Wix or Shopify is better for dropshipping Benefits of Dropshipping Dropshipping has significant advantages for e-commerce businesses. The most notable of these include: Lower startup costs - You don't need to invest in large amounts of inventory upfront. This is especially helpful for entrepreneurs with limited capital and those who want to test the viability of an e-commerce idea before going all-in.Scalability opportunities - Dropshipping allows you to scale up your business easily by increasing the number of products you offer without having to order and store large amounts of inventory.Lower inventory management - You don't need to worry about managing inventory or stocking shelves, as most orders are sent directly from the supplier. This leaves you more time and resources to focus on other aspects of running your business.Broad product offerings - Dropshipping gives you access to an almost limitless range of products. You can fulfill customer orders from anywhere in the world without having to worry about shipping or stocking inventory.Flexibility - Dropshipping allows you to make changes and adjustments quickly. From testing out different product ideas to choosing a different supplier, you can make changes with ease. Wondering how to utilize dropshipping? Let's look at some easy-to-use dropshipping apps available. 1. DSers DSers is dedicated to helping dropshippers grow their AliExpress dropshipping businesses, as well as integrate with online stores such as Shopify, WooCommerce, Wix, and more. It helps e-commerce owners manage inventory, track orders, and automate product updates. Additionally, DSers streamlines the entire dropshipping process. It allows you to locate top-tier suppliers with its Supplier Optimizer feature, find and assign multiple vendors for a product with Variants Mapping, and place hundreds of AliExpress orders simultaneously with the Bulk Order feature. It also helps manage multiple stores on one dashboard and automates processes like order placement and syncing tracking information. A free plan is available with extensive useful features. For all features and more product listings, for Shopify specifically, you can upgrade to an advanced plan for $19.9 a month. » Do you use Wix? Find out more about Wix's inventory management 2. Trendsi Trendsi combines technology and fashion in a one-stop shop for all your dropshipping needs, from finding the latest trends to sourcing and managing suppliers. With Trendsi, you can quickly find hot-selling items that are trending in the market and source them from reliable suppliers without buying inventory. Trendsi selects quality U.S. brands and trusted overseas products with higher margins, packs and ships directly to customers with branded invoices, and even handles returns. You can also manage your suppliers, track orders, and optimize your product listings to attract more customers. If you're looking to save time on research and product writing, Trendsi offers support with product photos, descriptions, and measurements. There is no monthly fee, which makes it a great all-in-one easy solution for e-commerce beginners looking to set up a dropshipping store that specializes in fashion. 3. DSM / DSM Tool Having launched in 2016, DSM Tool is certainly a well-established option for dropshipping and allows automated integration with two of the world's most famous e-commerce platforms: eBay and Shopify. Some features include an innovative product search tool, listing help, and an hourly repricer, as well as bulk listing and auto restocking services. DSM Tool also offers automated fulfillment in as short as 7 to 15 days. This tool is also compatible with over 50 top dropshipping suppliers and features millions of trending products in every major category. DSM Tool also has a learning portal, DSM Tool Academy, which offers dropshipping information and guidance for those who are just starting with eBay. It also has other learning resources on various e-commerce platforms. This makes it a favorite among dropshippers. You can use it free of charge forever, and all your standard dropshipping needs are included, like integration and 25 product listings. Its basic plan, allowing up to 600 listings, starts at $24.97 a month. 4. CJ Dropshipping Established in 2000 in China, CJ Dropshipping has quickly become one of the leading global dropshipping suppliers and boasts great customer review scores, ranging from 4.8 to 5 stars across platforms like Shopify and Facebook. CJ Dropshipping can take care of your product listings, sourcing, stocking, fulfillment, quality control, and shipping. This hassle-free management service makes it an inclusive option for new e-commerce owners. With over 100,000 factories and international warehouses, no set-up or monthly fees, competitive shipping prices, and a free dedicated personal agent, CJ Dropshipping offers extensive support and reach which set it apart for new dropshippers. Dropshipping Can Handle Your Fulfillment Needs Dropshipping can be a helpful and easy-to-use way for new e-commerce businesses to manage their store. To save on costs and time as you start your e-commerce journey, these apps can help take care of all the heavy lifting—listing, sourcing, fulfillment, and even shipping. And with some options offering personalized support and learning resources, you can run your business smoothly and with confidence. So, once your dropshipping business is up and running, you may be overwhelmed by sales data. BeProfit can help with that by tracking and analyzing your data. This can help you grow your profits by implementing any necessary strategy changes. » Looking to find out more? Book a demo today