Repeat customersPosts and articles about Repeat customersCommunityWhy are repeat customers more valuable than new ones?I've done a lot of reading on customer behavior, extending customer lifetime values, and running loyalty programs. However, I still don't quite understand why r...CommunityWhy are repeat customers more profitable than new customers?Why and how much more profitable are these customers?CommunityWhy are long-term loyal customers often the most profitable?What is the reason for repeat customers being more valuable than those that come and go?CommunityWhy do existing customers become more profitable over time?Is it because it is easier to sell to existing customers that they are more valuable to the business?