Lifetime valuePosts and articles about Lifetime valueBlogAshley StanderYour Guide to LTV/CAC Ratio in E-CommerceThe LTV/CAC ratio may have some meaning to you, but to others, it might as well be a foreign language. Whether you are familiar with these e-commerce metrics or...CommunityHow do you calculate the lifetime value of a customer?Hi all, I'm running an e-commerce store on Shopify and still learning how to analyze the analytical reports and understand Google Analytics. Right now, I'm lear...CommunityWhat is the difference between LTV vs. CLV?I have seen both of these terms used on separate occasions, but they seem to have been used in similar contexts. I was wondering if there is actually a differen...CommunityHow is the LTV of a single customer calculated?Hello, how do I know the lifetime value of one user in my dropshipping store? CommunityHow do you optimize LTV:CAC ratio?My CAC:LTV ratio is very out of balance at the moment. The LTV is low, and my CAC is high. I'm not sure what I am doing wrong? How do I fix this?CommunityWhat is the difference between ARPU and LTV?Hey, I'm not sure I understand the difference between these two metrics?
