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Marketing effectiveness

Posts and articles about Marketing effectiveness
Blog

Luis Velez Torres

Calculating CTR For Beginners: Formulas, Guides & Examples

Click-through rate (CTR) is an essential metric that can help businesses evaluate their advertising campaigns' performances. Depending on the industry and platf...

Community
What is marketing mix modeling?

I've been doing some research on this but still can't wrap my head around it. Can someone explain this to me in simple terms please? Thanks!

Community
How to measure effectiveness of marketing campaign?

Hello, I am running a B2B organization and I am wondering which are the best metrics to track my sales campaign success. I have read about ROI and CPA, but are ...

Community
What are the benefits of WhatsApp marketing for e-commerce?

Hey. I am thinking about implementing a WhatsApp marketing strategy for my e-commerce store because I have heard that this helps to boost sales. However, I'm no...