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How to measure effectiveness of marketing campaign?

Asked 2 years ago

Hello, I am running a B2B organization and I am wondering which are the best metrics to track my sales campaign success. I have read about ROI and CPA, but are there some better ones that are more suitable?

Abeeha Qasmi

Saturday, December 31, 2022

ROI (Return on investment) and CPA (Cost per acquisition) can ideally measure a marketing campaign's effectiveness. However, there are other merits as well that are equally perfect for the task, such as:

  1. Cost per Lead (CPL):

This metric is beneficial in B2B organization business sale cycles. It measures the effectiveness using the amount you spent on each gained lead.

2. Click-through rate (CTR):

This metric collects data about the people who clicked your marketing email or advert. Therefore, it gives you an idea about the interest of your target audience in the offer.

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