beprofit logo
ProductExpand more icon
profit calc image
Profit Simulators
Tweak your numbers to lift profits up
action card image

Demo Store

Want to see our
dashboard in action?
ResourcesExpand more icon
CompanyExpand more icon
Want to see our dashboard in action?
you can try it here with theDemo Store!

What is marketing mix modeling?

Asked a year ago

I've been doing some research on this but still can't wrap my head around it. Can someone explain this to me in simple terms please? Thanks!

Scottie Gordon

Friday, April 21, 2023

The marketing mix model also known as media meix modelling is a statistical method of determining how effective a campaign is by breaking down aggregate data into internal and external factors.

In marketing, there might be a lot to keep track of since you may use a lot of channels like public relations, Google Ads, paid and organic search media, webinars, promotions and more.

It helps in identifying which elements of marketing are driving the most performance.

Write an answer...


Please follow our  Community Guidelines

Can't find what you're looking for?