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What is marketing mix modeling?

Asked 2 years ago

I've been doing some research on this but still can't wrap my head around it. Can someone explain this to me in simple terms please? Thanks!

Marketing Marketing mix modeling Marketing campaigns Marketing effectiveness

Scottie Gordon

Friday, April 21, 2023

The marketing mix model also known as media meix modelling is a statistical method of determining how effective a campaign is by breaking down aggregate data into internal and external factors.
In marketing, there might be a lot to keep track of since you may use a lot of channels like public relations, Google Ads, paid and organic search media, webinars, promotions and more.  
It helps in identifying which elements of marketing are driving the most performance.

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