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6 Most Common E-Commerce Expenses (+ How to Reduce Them)

Learn how to reduce your e-commerce expenses and improve your bottom line by following these simple tips.

The 4 Main E-commerce Business Models for Building a Successful Online Store

How do e-commerce businesses make money? This post will help you to understand the 4 main and most successful types of e-commerce business models.

How to Start a Shopify Store: Beginner's Guide

If you want to start a store and sell your products on Shopify, here is an easy-to-follow step-by-step guide to help you get started.

5 KPIs Apple Tracks to Grow During a Recession

Apple managed to grow revenue despite a recession. We explore the 5 KPIs it uses to improve performance.

4 Easy-to-Use Dropshipping Apps for E-Commerce Beginners

Take the hassle out of starting an e-commerce business with these easy-to-use dropshipping apps for beginners.

The Business Life Cycle: Maximizing Company Growth

The business life cycle describes the natural progression of business. Learn how to manage your business through each stage of the cycle.

Effective Cost Leadership Strategies (With Examples)

With foresight and planning, a business can implement cost leadership strategies to gain an advantage over other competitors within their industry.

Why does the profit decrease when the sales increase?

I've been having this issue where my profit decreases every time I have an influx of customers and a sales increase, and I don't understand why. My CAC isn't that high either. Are there expenses

How do I get funding to grow my e-commerce business?

If one doesn't have the personal funds to grow their business, are there alternative funding routes that can be taken? Are there viable options that won't sacrifice business equity? Business loa

Is advertising on TikTok cheaper since it's relatively new?

I am looking for a cost-effective media platform to market my business on that will give me a good bang for my buck. I am afraid that if I go to large platforms like Facebook, Instagram, or Googl

Broad vs. focused cost leadership strategies: What's the difference?

Hey, I know that cost leadership strategy is a method of outperforming competitors by reducing both costs and prices. I keep seeing these terms for broad and focused cost leadership though. What

Is real-time bidding (RTB) worth it?

Hi everyone. I'm trying to grow the reach for my online store and was thinking of going all in on RTB but I'm not quite sure if the return will be worth it. Has anyone tried this approach before?

Is machine learning good for chatbots?

Hi guys, is it common for AI chatbots to use natural language processing? I've been wondering whether it's worth doing it this way (that way, my customers can get an improved experience each ti

What is a good profit margin for Shopify?

How do you track profits?

What is the best way to keep track of small business profits?

Why must directed costs be included when calculating e-commerce COGS?

The first month of my e-commerce business is almost up, so I need to calculate the COGS. I will need to total up my beginning inventory, purchase costs, labor costs, materials costs, supplies cos

How to determine reinvestment needs?

Hello, I am running a small business and I want to reinvest in my business to expand and hire more people. How do I know how much to reinvest, are there certain metrices that I can use? And what