Cost

Average Cost Per Order (CPO): Definition, Formula & Example

Online shopping is growing rapidly. In fact, Statista estimates that 20.8% of retail sales will be online in 2023 and can increase to 24% by 2026. This means th...

What is the average cost of creating a 10 second video ad?

Does anyone know what the average cost of creating a 10 second video ad is?

What are the Google Analytics pricing plans?

I need a way to track and get insight on my customers' behavior, but I don’t know if using Google Analytics is ideal. I am on a tight budget and I am not sure i...

How much does it cost to start an Amazon business?

Hi everyone, I'm considering starting up an e-commerce business through Amazon's FBA. My only question is whether it is still worth doing something like this, o...

How much does it cost to make a successful Shopify store?

Is COGS a direct or indirect cost?

I'm trying to understand how COGS fits into inventory analysis and expenses and whether it is a direct or indirect cost. Help?

Sales revenue: What is the breakeven point?

Is there a way to calculate it? If so, what's the formula? Also, what would happen if the sales revenue falls?

Is Wix cheaper than Shopify?

For those who have used both Wix and Shopify for running their business: Which works out to be the cheaper option in the end?

How do I calculate the best shipping costs for my Shopify store?

I'm not sure if I should be charging different shipping costs for international and local shipping. How do I determine what the shipping costs should be for my ...

How do you split shipping costs per item?

Is it possible to figure out the cost for shipping each individual item as opposed to as a whole? If so, can anyone provide me with a brief explanation of how t...

How much does it cost to run retargeting ads on Facebook?

How much can I expect to be spending to run a remarketing strategy on Facebook?

How do you calculate gross margin without cost?

The gross margin formula seems to require the use of the profit value, and in order to get this value, costs need to be subtracted from revenue. Is it still pos...

How high should marketing expenses be for small businesses?

I'm in the process of starting a new store on Shopify where I'm going to be selling workout clothes like Gym Shark, and I was wondering what marketing expenses ...