How much does it cost to run retargeting ads on Facebook?
Asked 4 years ago
How much can I expect to be spending to run a remarketing strategy on Facebook?
Emilė Kleopatra Miežlaiškytė
Monday, October 25, 2021
It really depends on your business, the properties of your product, your audience. If you're an e-commerce business, it's a good idea to specifically focus most of your efforts on retargeting. These ads are more expensive than display ads, so you should expect to spend more than you did on offer promotion. However, you will see larger returns because retargeting ads convert very well.
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