Product

Reporting Tools

Live P&L Report

Track real-time P&L metrics for immediate financial insights.

Aggregate and compare your shops' financials no matter the platform, country, and brand.

Retention & LTV

Monitor customer retention and lifetime value for long-term business health.

Real-Time Performance

Leverage high-frequency data refresh for immediate loss prevention and optimization.

Analytics Suite

Know your exact profit and costs per product, vendor, type, and collection.

See exactly what’s eating your orders' profitability.

Unlock the impact of shipping methods on LTV, AOV, repurchase rates, and overall profitability.

Master discounts data to grow your profits.

Unify and analyze marketing data across platforms to optimize strategy and ROI.

Analyze returns by date, sales channel, coupon code or country.

Compare yourself to your industry in profit, expenses, and all key parameters.

Data Management

Connect platforms and tools you work with to collect expenses, revenue, and other eCommerce data in real time.

Predicted Costs

Include all your future costs and have the most accurate picture of your net sales at all times.

Data Sync Solutions

Discover BeProfit's easy data import options: Google Sheets, Bulk update CSV, and automated UI.

Custom Expenses & Revenue

Flexible Expense and Revenue tracking from variable costs to recurring bills,with contra entries and conditional allocations.

Profit Simulators

Tweak your numbers to lift profits up

Marketing Pricing

Demo Store

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Resources

Company

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Profit Analytics Blog

Read expert articles with insights about e-commerce profitability from analyzing thousands of e-commerce businesses' data.

All Profit Optimization Profit Calculation Business Metrics

The 4 Main E-commerce Business Models for Building a Successful Online Store

Business metrics

August 7, 2023

The 4 Main E-commerce Business Models for Building a Successful Online Store Running your own online business can be highly profitable, but it is not as simple as building a store and hoping for the best. You still need to have a set of business goals that will make your e-com

You can ensure you're not missing out on sales or revenue with the right ratio.

Business metrics

June 9, 2023

5 Easy Ways to Calculate Shipping Cost to Sales Ratio Shipping rates can have a significant impact on e-commerce sales and profits. Consider that online retailers often have to allocate around 70% of an average order value (AOV) just to cover the costs o

You can adjust the CPO formula to include other costs.

Business metrics

May 13, 2023

Average Cost Per Order (CPO): Definition, Formula & Example Online shopping is growing rapidly. In fact, Statista estimates that 20.8% of retail sales will be online in 2023 and can increase to 24% by 2026. This means that e-commerce sellers should make the mo

blocks on a page

Business metrics

May 5, 2023

Customer Acquisition Cost in E-Commerce: How to Find Yours Every business needs customers to survive and grow. Customer acquisition costs (CAC), or what it takes to acquire a customer, can vary greatly depending on the type of industry and size of your busine

CTR impacts conversion rates and ultimately profits.

Business metrics

May 5, 2023

CTR Manipulation: 5 Expert Tools & Techniques Depending on the industry or ad and site type, the click-through rate (CTR) can differ drastically. For example, Wordstream reports that arts and entertainment have an average CTR of 16.29%, but furni

A woman looking at an infographic of CTR effects

Business metrics

May 5, 2023

Calculating CTR For Beginners: Formulas, Guides & Examples Click-through rate (CTR) is an essential metric that can help businesses evaluate their advertising campaigns' performances. Depending on the industry and platform, CTR averages can vary. For example,

A man using a calculator by a laptop and documents

Business metrics

May 4, 2023

5 Expert Ways to Lower Your CPA Through Ad Spend With global ad expenditure at $822,756 million, digital advertising is at the forefront of businesses' strategies. Specifically, cost per acquisition (CPA) can make or break your profitability. The lo

Four blocks with images of full carts on them and one block with an up-trend graph

Business metrics

May 4, 2023

AOV Beginner's Guide: What Does It Mean For Your E-commerce Business?For an e-commerce business, conversion rates and average order value (AOV) go hand in hand. While these can differ between industries and market sizes, recent statistics show that the average conversi

A woman smiling as she works on her tablet in her office, which features a laptop, stack of notebooks, whiteboard on the wall, as well as a book case containing various ring binder files.

Business metrics

May 3, 2023

Revenue vs. Product Revenue Discrepancy in GA4—Resolved Are you, like many others, having a tough time understanding the difference between "revenue" and "product revenue" in Google Analytics 4 (GA4)? It may seem like these two metrics report on the same t