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Profit Analytics Blog
Read expert articles with insights about e-commerce profitability from analyzing thousands of e-commerce businesses' data.
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Business metrics
How to Calculate Your e-Commerce Store's Product Return Rate
High e-commerce return rates can be a serious issue for your store's bottom line. Currently, statistics suggest the cost of returns each year amounts to around $101 billion in lost cash for businesses
Business metrics
Understanding CLV: Definition, Analysis & Examples
A survey by eConsultancy shows that 76% of respondents view customer lifetime value (CLV) as a pertinent aspect of their business. However, only 42% were able to measure it. It may not be easy to accu
Business metrics
5 Most Important Sales KPIs for Maximal Customer Retention
No business wants to lose customers. But when customers are not engaged, whether it's because your business's site is unintuitive or your marketing doesn't appeal to them, they are more likely to move
Business metrics
5 KPIs Apple Tracks to Grow During a Recession
In a scenario where tech companies are facing the brunt of the recession, Apple beat the expectations of Wall Street experts despite lower-than-expected iPhone demand. The tech giant reported just ove
Business metrics
CPC Industry Benchmarks: Are You Spending Too Much?
In online marketing, success often depends on getting the most out of your advertising budget. One of the metrics to assess is cost-per-click (CPC). This average can vary drastically from below 1% to
Business metrics
How to Calculate COGS for Your Amazon Business
In order to be successful as an Amazon seller, you need to know your cost of goods sold (COGS). This calculation is essential for understanding your business profitability and determining your markup.
Business metrics
Your Guide to LTV/CAC Ratio in E-Commerce
The LTV/CAC ratio may have some meaning to you, but to others, it might as well be a foreign language. Whether you are familiar with these e-commerce metrics or have no idea what they are about, they
Business metrics
How to Calculate Gross Profit % (Formula, Examples, & Template)
Many people get confused between gross profit vs gross margin vs gross profit percentage. Even though they're closely linked, it's important to understand the subtle differences. Gross profit is als
Business metrics
Boosting Shopify Sales: 7 Proven Tips You Should Try in 2023
The e-commerce landscape is growing increasingly competitive. Shopify alone supports no less than 4.1 million stores in more than 175 countries around the world. However, while the competition levels
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