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Profit Analytics Blog

Read expert articles with insights about e-commerce profitability from analyzing thousands of e-commerce businesses' data.
AllProfit OptimizationProfit CalculationBusiness Metrics
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Business metrics

March 22, 2023

Free Cash Flow: How to Calculate and Interpret This Key MetricFree cash flow (FCF) is a critical metric that an organization's management and investors can refer to when determining a company's financial stability. It reconciles net income by adjusting for thing
Keyboard with white card on top that reads "Return on Ad Spend"
Business metrics

March 22, 2023

What’s the Average ROAS for E-Commerce? By Platform and IndustryROAS (return on ad spend) is a metric for measuring the effectiveness of an advertising campaign. Therefore, ROAS and customer retention go hand-in-hand. To calculate ROAS, first determine your conver
Advantages and Disadvantages of E-Commerce in 2023
Business metrics

March 13, 2023

Advantages and Disadvantages of E-Commerce in 2023The four business models making up the e-commerce industry are based upon transferring products or services directly from a vendor to a consumer with the help of modern tech and without ever having to
Small business entrepreneur working at home office, BOX, tablet and laptop online.
Business metrics

February 20, 2023

4 Best Conversion Rate Metrics for E-Commerce StartupsOnline business is booming—and many want a piece of the action. E-commerce sales are expected to make up over 20% of global retail sales in 2023 and capture just under a quarter of the global retail b
A group of business people talking about business reports
Business metrics

January 31, 2023

ROAS vs. ROI: Differences, Use Cases, and ExamplesYour organization must continuously monitor and evaluate its marketing and advertising efforts. Two key performance metrics that will help you with this are return on ad spend (ROAS) and return on inv
E-Commerce vs. Digital Marketing: What Is the Difference?
Business metrics

January 25, 2023

E-Commerce vs. Digital Marketing: What Is the Difference?Despite the fact that digital marketing is an essential component of e-commerce, the two are, by definition, distinct. Although they are so intertwined, it is difficult to determine where one ends and
A professional smiling as he indicates towards something on a white board next to him.
Business metrics

November 30, 2022

Ultimate Sales Funnel Metrics Guide for E-Commerce SellersWhen it comes to e-commerce and multichannel retail businesses, the importance of analyzing sales funnel metrics can never be understated. It's an incredibly smart way to analyze the interactions your
A young man seated on the couch in his living room, holding a stack of papers while he works on his laptop.
Business metrics

November 18, 2022

5 Quick Steps to Check Amazon Sales Data (+ Helpful Shortcuts)If you're new to Amazon, you may not know that the platform provides comprehensive data reports to all its sellers. This data can unlock important insights into your sales, prices, and rank, which can
A woman seated in her kitchen, doing calculations with her laptop, various papers, and a coffee mug visible on the table.
Business metrics

October 27, 2022

Snapchat Ad Metrics: A Detailed Guide for E-Commerce Sellers Love it or hate it, Snapchat offers a cost-effective advertising channel with an incredible reach and access to untapped markets. As a business owner, you can boost your e-commerce store with Snapchat