Top 6 Shopify Sales Funnel Apps

Getting the perfect customers is quite tough. No one comes to an eCommerce store predetermined what to buy. You’d be lucky if you get such a customer once in a blue million. For the majority of your customers, you would have to create a funnel that would lead them to make the sale eventually. For most startup businesses, this is exactly the problem. Understanding and implementing the marketing funnel is the only solution to ensuring maximum conversions from your visitors. But, how do you do that? You Don’t. The Shopify funnel app does that for you. Fortunately, for Shopify customers, this mammoth task can be easily achieved through certain apps and tools. But, before that, you need to understand what the marketing funnel is.



Understanding the Marketing Funnel

The marketing funnel is a visual representation of a customer’s journey from being aware of a brand, to visiting its website page to finally making the sale. The marketing funnel demonstrates this journey in three major steps: awareness, consideration and conversion. Here’s an easy way to understand this:

Awareness: Customer sees your ad on social media or search engine

Consideration: Customer visits your website, goes through the product and weighs it for pros and cons.

Conversion: Customer finally decides to purchase your product.

By understanding the marketing funnel, you are able to better align your marketing campaigns with its goals. A brand awareness campaign should not be focused on generating maximum ROI. On the other hand, a remarketing campaign should be focused most on conversions, exactly what Shopify funnel apps contribute to.

How Do Shopify Sales Funnel Apps Help?

Shopify’s funnel apps help you improve the overall customer journey for your visitors, present your brand in a more professional manner and create processes that lead customers to buying your product. If you are looking for a sales funnel app on Shopify then here the top 5 most sort after ones for 2021:

Ali Reviews App:




What’s better than having direct reviews from Amazon & Ali Express customers as social proof to increase your website conversions? The Ali Reviews importer app by FireApps helps with a significant boost in product sales and strengthens customer trust. It allows importing authentic product reviews and photos so enhancing your credibility.

Pros:

• Automated Review Request Emails
• Easy moderation of product reviews
• Contributes to inline SEO with rich snippets
• Reviews available in 15 different languages
• 24/7 customer support

Cons:

• Might not work for all themes

Shogun Landing Page Builder:



Your landing page is the page where your customers land when they click on your ads. Unlike your home page, a landing page should be more aggressive, targeted to your audience, specific to their needs and professional enough to convince them to buy your products. That’s exactly what Shogun Landing Page Builder does for you. With its professionally designed templates, drag and drop functionality, and thousands of templates, you would have a compelling landing page that would convert your visitors into customers.

Pros:

• Easy to Use with Drag & Drop Feature
• Multiple Page Types such as Home, Landing Pages, Services, etc.
• Mobile & Performance Optimized
• Easily to integrate with Google Analytics
• Awesome Support Team

Cons:

• No call support for plans under $149
• No Free Plans Available

PageFly Fast Page Builder



PageFly is another popular landing page builder with more than 60 templates and individual section templates. In case, don’t like a particular section of the template you have selected, you can simply replace it with another. It’s easy and allows you to create professionally designed landing pages within minutes.

Pros:

• There is a Free Version available
• Easy to use drop and drag feature
• Professionally designed page designs
• A separate database of professionally designed sections
• Mobile & performance optimized
• Live chat support
• Easily integrates with Google ads, analytics & Facebook
• The dashboard includes visual representations of sales & conversions

Cons:

• Limited Functionality with Free Version such as only one-page template per page type

Honeycomb Upsell Funnels

Probably one of the smartest Shopify apps to boost your sales! Honeycomb Upsell revolves around the idea of grabbing customer attention when they are about to make the sale, since this is considered the peak of a customer’s attention span. Once a customer buys a product or is about to buy a product, this app displays offers that compels them to add more to their cart. For instance, if a customer is buying a product at a certain price, the app might display a banner showing the same product plus another product with discounted prices. In most cases, customers don't mind paying a little bit extra to get two products for almost the price of one. You make an upsell there and then!

Pros:

• Superb Performance of upsell banners in terms of speed and mobile compatibility
• AI integration to scan customer history to suggest relevant upsell products
• Unlike most apps, Honeycomb allows offers to appear on any page including thank you page or cart page
• Easy to use and set up
• 24/7 support on all packages and free accounts

Cons:

• Limited funnel views with the free package

Zipify Pages Builder



Here’s another time-tested landing page building Shopify app with drag and drop functionality to make the task easier yet effective. With Zipify, you get the option of using pre-designed landing pages, build one from scratch or customize an existing template as per your liking. There are a bunch of tools that make the process easier for you.

Pros:

• User-friendly drag and drop functionality to build awesome pages
• Customizable pages
• Mobile and device responsive
• Allows you to copy the sales funnel to create more funnels
• Able to track visitor’s data for remarketing purposes

Cons:

• No free package. Prices start from $67.

UFE Cross Sell & Upsell Funnel



With any eCommerce website, cross-selling is an opportunity and a missed one for those who don't know about it yet. Cross-selling is the art of selling related products to customers when they select a product. UFE takes this concept to another level by allowing you to offer freebies, gifts, coupons and complimentary offers to customers. It’s a simple tool that charts your cross-selling plans and executes them without any hassle.

Pros:

• A user-friendly app that even beginners can use to chart cross-selling and upselling funnels
• Easy to integrate and use
• Allows to create upsell pages, banners, pop-ups and the like
• You can monitor your customer’s journey live
• Support in multiple languages

Cons:

• Software bugs, rarely though

Why Should You Care About Your Marketing Funnel?

If you are running an eCommerce business, understanding the way customers behave on websites is the key to maximizing your ROI. Certain elements remain constant regardless of how good your products or marketing campaigns are. This is why it becomes important to break down the process into a marketing funnel and focus on your offerings accordingly.

Once you implement a sales or marketing funnel, you’d be in a better position to implement strategies and tools for specific phases. For instance, it would be useless to offer upsells or cross-sells to a visitor when s/he hasn't even reached the checkout page yet. Only with effective marketing funnel tools, you will be able to grab your customer’s attention in accordance with the funnel phase they are in.