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Metrics: How do you measure a sales funnel's success rate?

Asked 3 years ago

How do you measure funnel velocity and calculate the conversion rate?

Abeeha Qasmi

Sunday, October 31, 2021

Funnel velocity is the rate at which potential leads turn into confirmed customers/contacts.

To calculate funnel velocity, use this formula: (Number of opportunities * average deal size * conversion rate) / length of the sales pipeline.

The conversion rate, defined as the percentage of total interactions, is calculated by dividing the number of conversions by total interactions with the funnel. Now multiply the answer by 100 to get a percentage.

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