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How do you structure an e-commerce business?

Asked 2 years ago

Hi, I'm starting an e-commerce business from scratch. What's the best e-commerce business model to use?

Gareth Browne

Thursday, December 02, 2021

The most straightforward way to structure an e-commerce team is to think in terms of the business drivers of an e-commerce site." It lists six drivers of e-commerce business: 1) Product; 2) Brand & Content; 3) Marketing; 4) Trading & Conversion; 5) Operations; and 6) Fulfillment

Six basic drivers of an Ecommerce business are as follows:

A product (what is being sold)

Branding and content (overall image)

Marketing (advertisements and reach)

Trading and conversion (purchases and ad conversions)

Operations (Shipping and management)

Fulfillment (customer feedback and product reach)





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