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Why are abandoned shopping carts bad for e-commerce businesses?

Asked 3 years ago

I read an article stating that a large amount of revenue is lost every year by e-commerce businesses because of abandoned shopping carts. Is there a specific explanation as to why an abandoned cart leads to so much lost revenue?

Abeeha Qasmi

Sunday, October 31, 2021

Every abandoned cart adds to the lost revenue. The cost of cart abandonment is estimated at $18 billion for abandoned carts online retailers each year.

Think about the profit you were going to make with the successful order placement. However, the customer just abandoned that filled cart, and you lost your margin then and there. The customers of these abandoned carts are hot leads or potential buyers that gave up on your business, so that's a loss of one highly convertible customer as well.

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