How to improve customer retention rate?

Repeat customers bring a huge chunk of your sales to your business. To ensure an exceptional customer experience, hence, a higher customer retention rate, you can use the following strategies:

1. Add value to your offer — Customers will only return if they get the value they are paying for.
2. Ensure the customer onboarding experience is smooth and rewarding.
3. Use customer feedback to improve your product, service, and system. Interacting with users through reviews will give them a sense of credibility to users.
4. Use coupons and additional rewards for loyal customers and promoters.