Product

Reporting Tools

Live P&L Report

Track real-time P&L metrics for immediate financial insights.

Aggregate and compare your shops' financials no matter the platform, country, and brand.

Retention & LTV

Monitor customer retention and lifetime value for long-term business health.

Real-Time Performance

Leverage high-frequency data refresh for immediate loss prevention and optimization.

Analytics Suite

Know your exact profit and costs per product, vendor, type, and collection.

See exactly what’s eating your orders' profitability.

Unlock the impact of shipping methods on LTV, AOV, repurchase rates, and overall profitability.

Master discounts data to grow your profits.

Unify and analyze marketing data across platforms to optimize strategy and ROI.

Analyze returns by date, sales channel, coupon code or country.

Compare yourself to your industry in profit, expenses, and all key parameters.

Data Management

Connect platforms and tools you work with to collect expenses, revenue, and other eCommerce data in real time.

Predicted Costs

Include all your future costs and have the most accurate picture of your net sales at all times.

Data Sync Solutions

Discover BeProfit's easy data import options: Google Sheets, Bulk update CSV, and automated UI.

Custom Expenses & Revenue

Flexible Expense and Revenue tracking from variable costs to recurring bills,with contra entries and conditional allocations.

Profit Simulators

Tweak your numbers to lift profits up

Marketing Pricing

Demo Store

Want to see our
dashboard in action?

Explore the dashboard

Watch Demo Store

Resources

Company

Want to see our dashboard in action?

you can try it here with theDemo Store!

What is the formula for calculating customer churn rate?

Asked 3 years ago

How do you calculate the customer churn rate and what is considered to be a good rate?

Churn rate Customer churn rate Customer lifetime value Ltv

Emilė Kleopatra Miežlaiškytė

Friday, November 12, 2021

The customer churn rate is the rate at which customers stop doing business with you, so it's calculated by taking the number of customers that you lost last quarter and dividing that by the number of customers that you started with last quarter. A "good" customer churn rate is generally lower than 5%, but this number varies based on the industry.

Write an answer...﻿

Cancel

Please follow our Community Guidelines

Related Articles

Top 6 Shopify Sales Funnel Apps

Shir Lapidot

Profit Optimization

Top 6 Shopify Sales Funnel Apps

What Is Social Commerce and How Can It Drive Shopify Sales?

Brody Hall

What Is Social Commerce and How Can It Drive Shopify Sales?

7 New Pinterest Ad Strategies for 2023 to Expand Your Reach

Rebekah Brace

7 New Pinterest Ad Strategies for 2023 to Expand Your Reach

Tracy Puckett

Brody Hall

Can't find what you're looking for?