Help with offering discounts to specific customer segments.

There are a bunch of different ways to offer specific deals to specific customers, and Shopify makes it easy to do. Email marketing to specific segments, personalized product recommendations, and customer tagging are all ways to reach a specific segmentation of your customers.

You should also consider using Shopify's discount code creator as it allows you to offer these codes under specific conditions (such as returning or first-time customers).

Automatic discounts can also be used if you are targeting a segment that consists of customers who spend a specified amount per order.

You can also offer loyalty rewards that are dished out under different tiers or when customers reach specific milestones, which will allow for better segmentation and engagement.