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What is a private label business model?

Asked 3 years ago

What does a private label brand look like, and could it be a good idea?

E-commerce business model Private label business model Profitability

Jolina Regin

Saturday, January 15, 2022

Private labeling is when a manufacturer produces products and sells them to a company exclusively for example Amazon basics. Having a private label is ideal since manufacturers have the advantage of producing many goods but don't really know marketing and retailing.  Hence, selling to third-party companies exclusively. It is one of a few e-commerce business revenue models.

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