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5 Quick Steps to Check Amazon Sales Data (+ Helpful Shortcuts)

Ashley Stander
By Ashley Stander
Head and shoulders photo of Michelle Meyer
Edited by Michelle Meyer

Updated November 18, 2022.

A young man seated on the couch in his living room, holding a stack of papers while he works on his laptop.

If you're new to Amazon, you may not know that the platform provides comprehensive data reports to all its sellers. This data can unlock important insights into your sales, prices, and rank, which can help you make predictions about a product's future performance. Using these five easy steps, you will tap into a gold mine of information that you can use to increase sales and send your business soaring.

» Need extra help boosting your Amazon sales? Learn how to use Google Analytics to track and boost Amazon sales

1. Log In to Your Amazon Seller Central Account

Firstly, you need to log into your Amazon Seller Central Account. You'll need to complete the fields by entering your email address and your password. Once you're in, click on the Sales Summary tab, followed by the View more of your sales statistics tab.

2. Review the Sales Dashboard

Now, the sales dashboard may seem overwhelming and difficult to understand at first. But don't get spooked! Just keep reading and we'll take you through all the important features.

Once you're in the dashboard, you'll see three main sections:

Sales Snapshot

The Sales Snapshot gives you a handy summary of:

  1. Your total orders for the day
  2. How many units you've sold
  3. The sales revenue you’ve generated for the day

'Compare Sales' Graph

Just below the Sales Snapshot, you'll see a Compare Sales Graph. This feature allows you to compare sales from different days.

Handy tip: You can remove one or more of the comparison graph lines by unchecking the box next to that sales day. That way, you'll only see the statistics you want to see.

Menu Bar

You'll find the menu bar on the left-hand side of the dashboard. The Business Reports tab is where you'll get all your sales statistics.

3. Select the Method of Organization

You can access different types of sales data and reports using the method of organization. It all depends on your choice of categorization and report type. You can arrange your statistics in three ways:

  1. By Date: there are three report options that offer various statistics that have been arranged into columns.
  2. By ASIN: this is the Amazon Standard Identification Number (ASIN)—a 10-character alphanumeric unique identifier assigned by Amazon.com and its partners within Amazon.
  3. Other: this includes "sales and orders by month", "listings with missing information", and "inventory in stock".

4. Select the Type of Report

The method of organization you choose will give you access to a different set of sales and business reports. Some of the more useful reports include:

  • Page views: the number of visits to your e-commerce store.
  • Sessions: the number of unique customer views on your site.
  • Units ordered: the total amount of units ordered for the specified period.
  • Total sales: the total amount of sales made for a specified period.
  • Order session percentage: a percentage of the number of orders over the number of sessions.
  • Buy Box percentage: the recurrence of your products appearing in your customer’s Buy Box as a percentage.

Handy tip: You can customize these reports by adding or removing data or changing the data range on the graphs. You can also change data so that it reflects as columns by clicking on Columns Customization.

5. Download Your Sales Report

Once you're ready to download a report, follow these steps:

  • Step 1: On your dashboard, click on Reports.
  • Step 2: Select Business Reports.
  • Step 3: Choose your date period: day, week, or month.
  • Step 4: You will see a download link: choose either a TSV or XML format.
  • Step 5: If you choose TSV, once downloaded it will open in Microsoft Notepad. Select all the information, then copy and paste it into a new Excel file.

Handy tip: You can integrate the data from the reports with other reports which will help you with forecasting and strategic planning.

» Worried about your Amazon sales? Find out how to promote your Amazon products for better sales

Seller Central Shortcuts

For ease of reference, here are some quick shortcuts to help you navigate to these important metrics and reports in seconds flat:

  • Items Sold: Reports > Business Reports > Detail Page Sales and Traffic By Child Item
  • Sales History: Reports > Business Reports > Sales Dashboard. Change the date range to custom and select your business start date.
  • Sales Volume: Reports > Business Reports > Sales and Orders by Month.
  • Seller Performance: Reports > Business Reports > Seller Performance

Final Words...

Now that you've successfully navigated through the steps to access your sales data, you're ready for the next crucial step in the process: calculating your profit. The good news is that BeProfit has a nifty profit calculation app that makes tracking profits and calculations on Amazon FBA a walk in the park. This app will give you detailed analyses using all your own raw data. It's exactly what you need to take your business to the next level!

» Curious about BeProfit? Schedule a demo