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What are important elements for creating a strong brand identity?

Asked a year ago

What are some of the most important elements for creating a strong brand identity for an eCommerce store?

Declan Warner

Sunday, April 23, 2023

Detailed below are the 5 key elements for creating a strong, consistent, and attractive brand identity:

  1. Brand Position: Describes what the organization does, its unique value, and its differentiation.
  2. Brand Promise: One of the most important things an organization promises to deliver to customers every time.
  3. Brand Personality: Define the specific personality traits the organization wants to be known for.
  4. Brand Story: Illustrate the organization's history and how it adds value and credibility to the world, including the product/service summary.
  5. Brand Associations: Physical artifacts that comprise the brand, e.g., name, logo, colors, and taglines.




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