What are important elements for creating a strong brand identity?

Detailed below are the 5 key elements for creating a strong, consistent, and attractive brand identity:

1. Brand Position: Describes what the organization does, its unique value, and its differentiation.
2. Brand Promise: One of the most important things an organization promises to deliver to customers every time.
3. Brand Personality: Define the specific personality traits the organization wants to be known for.
4. Brand Story: Illustrate the organization's history and how it adds value and credibility to the world, including the product/service summary.
5. Brand Associations: Physical artifacts that comprise the brand, e.g., name, logo, colors, and taglines.