beprofit logo
ProductExpand more icon
profit calc image
Profit Simulators
Tweak your numbers to lift profits up
action card image

Demo Store

Want to see our
dashboard in action?
ResourcesExpand more icon
CompanyExpand more icon
Want to see our dashboard in action?
you can try it here with theDemo Store!

Can nostalgia marketing be effective for eCommerce stores?

Asked a year ago

What is nostalgia marketing and can it work well for an eCommerce store?

Scottie Gordon

Sunday, April 23, 2023

Nostalgia stirs powerful emotions. Research by the Journal of Consumer Research (JCR) showed that consumers are more inclined towards businesses that ignite a nostalgic feeling.

The good news is that another report titled "Nostalgic marketing, perceived self-continuity, and consumer decisions" declared that the effects of nostalgic marketing held up across nearly all sectors. So, to conclude, nostalgia marketing is effective for eCommerce stores.

Write an answer...


Please follow our  Community Guidelines

Can't find what you're looking for?