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Can nostalgia marketing be effective for eCommerce stores?

Asked 2 years ago

What is nostalgia marketing and can it work well for an eCommerce store?

Ecommerce Nostalgia marketing Marketing

Scottie Gordon

Sunday, April 23, 2023

Nostalgia stirs powerful emotions. Research by the Journal of Consumer Research (JCR) showed that consumers are more inclined towards businesses that ignite a nostalgic feeling.
The good news is that another report titled "Nostalgic marketing, perceived self-continuity, and consumer decisions" declared that the effects of nostalgic marketing held up across nearly all sectors. So, to conclude, nostalgia marketing is effective for eCommerce stores.

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