What are the best practices for eCommerce personalization?

How to Calculate Your e-Commerce Store's Product Return Rate

Learning how to calculate product return rate isn't enough. Find out how to determine what a good product return rate is, and which best practices can help you.

Leveraging Personalization AI in Your E-Commerce Marketing Strategy

Integrating personalized AI into your e-commerce marketing strategy is a necessity to stay ahead of the competition. We reveal how to do this effectively.

Google Ads vs. Instagram Ads: ROI Analysis Per E-Commerce Vertical

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Be Profitable: Why You Should Care About How Your Data Fits Together

How to use your online store’s performance data to make key marketing and operations decisions.

How to Improve Your Customer Retention Strategy With Email Marketing

You’ve probably heard that acquiring new customers costs more than keeping them. Email marketing is the best vehicle for doing it. Learn why!

4 Ways WooCommerce Stores Can Personalize the Customer Experience

WooCommerce is a great e-commerce platform. However, it can be difficult to stand out from the crowd. Here are ways to personalize the customer experience.

What are revenue analysis ratios?

How do you do a financial analysis?

Hi, I'm wondering whether there are any specific key point indicators that I should be aware of when looking at the finances of a Shopify store? What else should I be interpreting in financial an

Which metrics and KPIs are relevant for a cohort analysis?

Hi everyone. Can someone tell me which metrics and KPIs are relevant for a cohort analysis? I want to make sure I'm doing this the best way that I can.

TikTok Ads: the best option for beginners at data analytics?

Hi, I've tried to understand the data analytics on social media platforms regarding advertising, but I still find IG and Fb rather confusing. I will be using video content anyways, so I'm hoping

What are important elements for creating a strong brand identity?

What are some of the most important elements for creating a strong brand identity for an eCommerce store?

How do I measure the profitability of consumers via segmentation?

I have heard about marketing segmentation and I wanted to implement it in my business. The issue is that I am not too familiar with it. I want to be able to measure my customers' profitability ac

What is a cohort summary document used for?

Hi everyone. I heard about a cohort summary document for the first time recently. Can anyone tell me what it is? Is it like a report? Thanks.

Can nostalgia marketing be effective for eCommerce stores?

What is nostalgia marketing and can it work well for an eCommerce store?

What is a cohort tracker used for?

Hello there. I was wondering if someone could explain what a cohort tracker is. What is it used for?

How to find the expected working capital requirement?

Hello, I am just starting a new business, and I read that it is important to calculate the WCR in order for it to launch successfully. So I want to know how to calculate it, and how to interpret