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What are the most important metrics to track on Shopify?

Asked a year ago

As the title suggests, what metrics are you guys tracking for your stores? I've got the basics down i.e. aov, cac, cpa, cogs etc but I'm just wondering if there are any important ones I might have missed. Thanks!

Jolina Regin

Monday, March 13, 2023

The most important metrics to track on shopify are

· Sales conversion rate

· Average order value

· Number of orders

· Add to cart rate

· Customer lifetime value

· Customer acquisition costs

· Shipping costs

· Inventory level.





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