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What are the main sales KPIs on Shopify?

Asked 2 years ago

As the title suggests, can anyone with experience selling on Shopify point me in the right direction with regards to sales KPIs I should be tracking. Thank you !

Jolina Regin

Tuesday, February 14, 2023

The most important sales KPIs for a Shopify store are average profit margin, customer acquisition cost, average purchase value, the average cost per lead, customer lifetime value, monthly sale bookings, average conversion time, product performance, and retention and churn rates.





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