Business metrics ratioPosts and articles about Business metrics ratioBlogStaff WriterThe 4 Main E-commerce Business Models for Building a Successful Online StoreRunning your own online business can be highly profitable, but it is not as simple as building a store and hoping for the best. You still need to have a set of ...BlogBrody HallWhat’s the Average ROAS for E-Commerce? By Platform and IndustryROAS (return on ad spend) is a metric for measuring the effectiveness of an advertising campaign. Therefore, ROAS and customer retention go hand-in-hand. To cal...BlogBrody HallEffective Cost Leadership Strategies (With Examples)Business strategy is a critical but subtle aspect of a company's business. The strategy defines a company's long-term goals and should be based on detailed rese...BlogBrody HallE-Commerce vs. Digital Marketing: What Is the Difference?Despite the fact that digital marketing is an essential component of e-commerce, the two are, by definition, distinct. Although they are so intertwined, it is d...CommunityHow is CAC payback calculated?I need to figure out how long it takes me to make back the money that it costs for customer acquisition. How do I calculateit? CommunityHow is the LTV of a single customer calculated?Hello, how do I know the lifetime value of one user in my dropshipping store? CommunityHow do you optimize LTV:CAC ratio?My CAC:LTV ratio is very out of balance at the moment. The LTV is low, and my CAC is high. I'm not sure what I am doing wrong? How do I fix this?CommunityWhat is the difference between ARPU and LTV?Hey, I'm not sure I understand the difference between these two metrics? CommunityHow do I reduce my CAC?Hi everyone, my customer lifetime value is currently on a great level. However, I want to bring the customer acquisition costs down, but I am worried that if I ...CommunityWhat ratio of LTV to CAC is good for e-commerce?I am analyzing my customer lifetime value against my customer acquisition, but I don't actually know if the ratios that I am getting are good. Is there a benchm...CommunityWhat is a good reach to engagement ratio on Instagram?How do you calculate the ratio and what is good and/or bad?BlogBrody HallThe Business Life Cycle: Maximizing Company GrowthThe business life cycle is a model that shows how a business grows and changes over time. It can be applied to a single product, a portion of a business, or an ...