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What is a good reach to engagement ratio on Instagram?

Asked 3 years ago

How do you calculate the ratio and what is good and/or bad?

Gareth Browne

Tuesday, November 02, 2021

Statistics and community discussions all say that a good average engagement rate is between 1% and 5%. The higher your follower count, the harder it is to get that rate. Social media teams and statistics analysts from various metrics sites reported an average engagement ratio of around 4.59% during 2020. Take the number of comments and likes, divide by follower numbers then multiply by 100 to get the percentage.





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