How do I reduce my CAC?
Asked 2 years ago
Hi everyone, my customer lifetime value is currently on a great level. However, I want to bring the customer acquisition costs down, but I am worried that if I do this, it will impact my LTV. What do you think?
Ali Reyes
Wednesday, April 20, 2022
You can bring down your customer acquisition cost (CAC) with these 5 proven methods:
- Retarget your customer base by integrating the Google Ads display network or Facebook Ads to attain customers on a low budget.
- Utilize referral programs to acquire new customers.
- Run Google ad campaigns by adding relevant keywords, targeting the right audience, and hitting your customer's pain points.
- Use customized email marketing techniques to stay in touch with your customers.
- Marketing automation techniques such as lead nurture program or email drip are also a good way to lower your CAC.
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