Product

Reporting Tools

Live P&L Report

Track real-time P&L metrics for immediate financial insights.

Aggregate and compare your shops' financials no matter the platform, country, and brand.

Retention & LTV

Monitor customer retention and lifetime value for long-term business health.

Real-Time Performance

Leverage high-frequency data refresh for immediate loss prevention and optimization.

Analytics Suite

Know your exact profit and costs per product, vendor, type, and collection.

See exactly what’s eating your orders' profitability.

Unlock the impact of shipping methods on LTV, AOV, repurchase rates, and overall profitability.

Master discounts data to grow your profits.

Unify and analyze marketing data across platforms to optimize strategy and ROI.

Analyze returns by date, sales channel, coupon code or country.

Compare yourself to your industry in profit, expenses, and all key parameters.

Data Management

Connect platforms and tools you work with to collect expenses, revenue, and other eCommerce data in real time.

Predicted Costs

Include all your future costs and have the most accurate picture of your net sales at all times.

Data Sync Solutions

Discover BeProfit's easy data import options: Google Sheets, Bulk update CSV, and automated UI.

Custom Expenses & Revenue

Flexible Expense and Revenue tracking from variable costs to recurring bills,with contra entries and conditional allocations.

Profit Simulators

Tweak your numbers to lift profits up

Marketing Pricing

Demo Store

Want to see our
dashboard in action?

Explore the dashboard

Watch Demo Store

Resources

Company

Want to see our dashboard in action?

you can try it here with theDemo Store!

How is CAC payback calculated?

Asked 3 years ago

I need to figure out how long it takes me to make back the money that it costs for customer acquisition. How do I calculateit?

Ltv cac ratio Calculation example Business metrics ratio Cac payback

+3

Dangelo Hickman

Wednesday, April 20, 2022

CAC's payback period refers to the time it takes for a business to recover or earn back its customer acquisition cost. To calculate your CAC payback, you need to consider three key metrics: customer acquisition cost (CAC), average revenue per account (ARPA), and gross margin percentage. Once these metrics are sorted, divide your CAC with ARPA and multiply it by your gross margin. This computation will give you the number of months it takes to recover your CAC.

Write an answer...﻿

Cancel

Please follow our Community Guidelines

Related Articles

Be Profitable: Why You Should Care About How Your Data Fits Together

Shir Lapidot

Business Data Analysis

Be Profitable: Why You Should Care About How Your Data Fits Together

12 Essential Strategies to Maximize Profits on Black Friday Cyber Monday for E-commerce Businesses

Staff Editor

Profit Optimization

12 Essential Strategies to Maximize Profits on Black Friday Cyber Monday for E-commerce Businesses

Nailing eCommerce Shipping: A Profit-Focused Analysis

BeProfit

Nailing eCommerce Shipping: A Profit-Focused Analysis

Brody Hall

Brody Hall

Ashley Stander

Rebekah Brace

Ashley Stander

Brody Hall

Brody Hall

Staff Writer

Can't find what you're looking for?