Market targeting

How to discover seasonal holidays?

Is there an app or a way to find out when seasonal holidays begin for different regions? For example, I've got an online store which has products popular in the...

Localizing Shopify store to East Asian market.

Hi everyone. I need some help with localizing one of my Shopify stores. The products sold have proven to be very popular in East Asia (Japan especially) which w...

Bing ad campaign: Does the keyword search volume determine the cost?

I have been looking to optimize the keywords in my ads for my Shopify store. I've migrated from Google ads to Bing ads because of its low competition for ad pos...

ROAS: Is it worth targeting young women on TikTok?

Hi! Being a woman myself, I have a female-focused business selling products dedicated to millennial women. I have been looking to advertise my business on a pla...

Can I solely target mobile devices using Bing Ads?

Hi, I have a Shopify store and I have been working on a device targeting model for my ad campaign, lately Google ads have been giving me a default device target...

How do I get more views on my TikTok ads?

So I've started posting and running ads on TikTok but I don't seem to be getting many views and I'm not sure why. Is there a trick to the algorithm that I shoul...

How do you reach your target audience in TikTok?

How do I decide on my target audience, set up a marketing strategy to reach them on TikTok?

What is the target audience on Snapchat?

Hi, I am starting to market my Shopify store on social media and wondering what sort of audience Snapchat has and whether I should be marketing there as well?

How does Snapchat target its audience?

Which tactics are good for identifying a potential target market?

What are some good ways to identify a target audience? Are there specific factors to take into account?