How does Snapchat target its audience?

The possibilities of targeting your audience are endless with Snapchat! Snapchat directs its campaigns to people based on their age, gender, location, language, purchase pattern, and personal interests. It also uses Snap Audience Match, Mobile App Custom Audiences, Pixel Custom Audiences, and Ad Engagement Audiences to retarget customers. Moreover, Snapchat employs another fantastic feature, 'Lookalike Audiences,' to increase its user base.