ROAS: Is it worth targeting young women on TikTok?

Asked 4 years ago

Hi! Being a woman myself, I have a female-focused business selling products dedicated to millennial women. I have been looking to advertise my business on a platform with easier reception by women and where adverts can reach my intended target audience more efficiently. Apparently, TikTok has got a largely female audience. Does anyone here know how this compares to IG, FB, and Google?

Abeeha Qasmi

Tuesday, November 01, 2022

Women constitute approximately 57% of the user base of TikTok. Of these, 61% of female users stem from the USA. Facebook, Google, and Instagram are undoubtedly at the forefront of brand promotions. But these platforms have a predominantly male audience. Therefore, it is a no-brainer that businesses catering to young females will have the upper hand in dominating the TikTok marketplace.





Write an answer...

Cancel

Please follow our  Community Guidelines

Can't find what you're looking for?