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ROAS: Is it worth targeting young women on TikTok?

Asked 2 years ago

Hi! Being a woman myself, I have a female-focused business selling products dedicated to millennial women. I have been looking to advertise my business on a platform with easier reception by women and where adverts can reach my intended target audience more efficiently. Apparently, TikTok has got a largely female audience. Does anyone here know how this compares to IG, FB, and Google?

Abeeha Qasmi

Tuesday, November 01, 2022

Women constitute approximately 57% of the user base of TikTok. Of these, 61% of female users stem from the USA. Facebook, Google, and Instagram are undoubtedly at the forefront of brand promotions. But these platforms have a predominantly male audience. Therefore, it is a no-brainer that businesses catering to young females will have the upper hand in dominating the TikTok marketplace.

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