How to Boost Sales With Upsell and Cross-Sell for WooCommerce

Online merchants are always looking for ways to maximize their potential to drive more sales and profits. The more sales you can procure and the more profit you can generate, the more secure your business’ future.

This post will look at upselling and cross-selling and some very helpful WooCommerce plugins that will make both strategies super easy to implement.

The Shared Objective and Key Differences of Upselling and Cross-Selling

Both upselling and cross-selling are mainly concerned with increasing sales of existing customers. Although, there is a difference between them in idea and application. The aim of up-selling is to increase sales by selling a more expensive product to the same customer, while the aim of cross-selling is to increase sales by selling additional products to the same customer.

What Is Upselling?

In e-commerce, upselling is a marketing technique that encourages customers to purchase a more expensive product than the one they initially intended to buy.

Let's say, for example, that you are visiting an online store and you want to purchase a camera lens. You pick out what you want and head over to the checkout. Unexpectedly, the checkout page suggests a faster lens that's compatible with your camera. You can’t resist; you buy the extra lens for little extra cash and leave happy knowing you just narrowly missed purchasing an inferior product.

What Is Cross-Selling?

Cross-selling is a marketing technique that aims to get more sales and profits by selling additional products. These add-on products are meant to complement the original product and are often offered to customers when they are ready to make a purchase.

For example, if you visit an online electronics store to buy a camera, the checkout process may suggest you buy some accessories like a spare battery, a case, or a tripod.

Why You Should Use Upselling and Cross-Selling

Both upselling and cross-selling are ways to boost the revenue your online store generates. Not only are they both very effective methods, but they are also easy and inexpensive to implement.

Plus, both are excellent sales techniques. Upselling allows you to maximize the profit per order, while cross-selling allows you to make more money overall by increasing the size of each order.

How to Upsell and Cross-Sell Using WooCommerce

The WooCommerce WordPress plugin has its own integrated upselling and cross-selling functionalities. To use them, simply follow the steps below:

1. From the WooCommerce dashboard, select “products.”
2. Scroll down and find the “product data” panel.
3. Select the “linked products” tab.
4. Add the product you wish to add as an upsell or cross-sell option.
5. Then select “update.”

While WooCommerce’s in-house upsell and cross features are great, they are limited. For more functionality options, your best bet would be a third-party WooCommerce upsell plugin or cross-sell plugin.

The Best WooCommerce Plugins for Upselling and Cross-Selling

WooFunnels

WooFunnels is a WordPress funnel-building plugin that allows you to create custom checkout forms, sales funnels, one-click upsells, and automations within your online store. By using WooFunnels, you can quickly create high converting checkouts, build woo funnels, and construct sales pages that increase your conversion rates and profits.

Pros:

• Includes the best of the best funnel builders, page builders, and upsell plugins in one simple plugin.
• Generate more sales, leads, and customers easily and painlessly for your e-commerce store.
• Get started with an ever-growing library of pre-made funnels, upsell pages, and more.

Cons:

• No WooCommerce post-purchase upsell options.

YITH Deals for WooCommerce

YITH Deals for WooCommerce is a very simple, intuitive, and fully responsive WordPress plugin that allows you to create high-performing upsell and cross-sell pop-ups. This WooCommerce upsell pop-up tool will provide your customers with exclusive offers and discounts. This will capture sales by creating exclusive deals for your customers that are only valid at that specific moment.

Pros:

• Makes it easy to offer a variety of products to increase your sales.
• This WordPress upsell plugin is a one-stop plugin to manage up-selling and cross-selling.

Cons:

• Requires some tech knowledge to set up the plugin as it is not the most user-friendly.

Beeketing

Beeketing is a WooCommerce 1-click upsell plugin that lets you create high-converting pop-ups and upselling and cross-selling opportunities. This plugin works seamlessly with your WooCommerce store, allowing you to easily add dynamic pop-ups, display products related to the product someone's viewing, or even offer coupons and promo codes.

Pros:

• No coding knowledge required.
• Has 10+ intelligent modules which help you upsell, cross-sell, and convert more customers.
• Comes with 40+ stunning demo templates to help you create stunning on-site upsell/cross-sell funnels.

Cons:

• A little pricey for smaller stores, but for larger online stores.

Maximize Your Upsell and Cross-Sell Efficiency

There are many ways that online stores can increase their revenue - upselling and cross-selling being amongst the best strategies. Just remember that each online store is unique, and depending on your business size and budget, you’ll find different WooCommerce upsell at checkout or after checkout plugins appropriate to your store. Unfortunately, there is no strict guide to determine what will work best for your situation, and so you'll have to experiment to find what that might be.