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Profit Analytics Blog

Read expert articles with insights about e-commerce profitability from analyzing thousands of e-commerce businesses' data.
AllProfit OptimizationProfit CalculationBusiness Metrics
As the calendar flips to November, the anticipation of the holiday shopping season begins to build. Retailers and consumers alike are gearing up for two of the most significant sho

August 10, 2023

the ultimate guide for black friday preview image
improve your customer retention strategy with email marketing
Marketing

May 5, 2023

How to Improve Your Customer Retention Strategy With Email MarketingYou’ve probably heard that acquiring new customers costs more than keeping them. Most studies show acquisition marketing is six to seven times more expensive. Fishing for new blood certainly is part
blocks on a page
Business metrics

May 5, 2023

Customer Acquisition Cost in E-Commerce: How to Find YoursEvery business needs customers to survive and grow. Customer acquisition costs (CAC), or what it takes to acquire a customer, can vary greatly depending on the type of industry and size of your busine
CTR impacts conversion rates and ultimately profits.
Business metrics

May 5, 2023

CTR Manipulation: 5 Expert Tools & TechniquesDepending on the industry or ad and site type, the click-through rate (CTR) can differ drastically. For example, Wordstream reports that arts and entertainment have an average CTR of 16.29%, but furni
A woman looking at an infographic of CTR effects
Business metrics

May 5, 2023

Calculating CTR For Beginners: Formulas, Guides & ExamplesClick-through rate (CTR) is an essential metric that can help businesses evaluate their advertising campaigns' performances. Depending on the industry and platform, CTR averages can vary. For example,
Using Excel to calculate these is simple to use.
Profit calculation

May 5, 2023

3 Best Excel Formulas for Calculating Markup vs. MarginAccording to the NYU Stern School of Business, the average gross profit margin across all industries is 36.28%, with online retailers generating an average gross profit of 42.78%. How does yours compa
Using Excel can help you find discount price and rate easily.
Profit calculation

May 5, 2023

4 Easy Excel Discount Formulas For Your E-Commerce StoreDiscounts can sometimes make or break a sale. 83% of shoppers say that discount coupons inform their purchasing behavior directly. However, discounts need to be implemented strategically. With monitor
An analyst calculating the revenue in Excel on a tablet.
Profit calculation

May 5, 2023

How to Calculate Revenue in Excel (Simple Formulas + Templates)Every seasoned business owner knows the value of revenue calculation as it helps them assess their profit, perform financial analysis, and do forecasting. So, how is sales revenue calculated? This art
A man using a calculator by a laptop and documents
Business metrics

May 4, 2023

5 Expert Ways to Lower Your CPA Through Ad SpendWith global ad expenditure at $822,756 million, digital advertising is at the forefront of businesses' strategies. Specifically, cost per acquisition (CPA) can make or break your profitability. The lo
A person placing wooden blocks, featuring the letters CAC, on top of each other.
Tracking

May 4, 2023

CAC vs. CPA: Differences & Importance for E-Commerce SellersCustomer acquisition cost (CAC) and cost per acquisition (CPA) are two complementary metrics with a similar important goal: getting conversions (sales) by promoting brand awareness. CAC does this by m