beprofit logo
ProductExpand more icon
Reporting Tools
Analytics Suite
Data Management
profit calc image
Profit Simulators
Tweak your numbers to lift profits up
Shop
MarketingPricing
Product
action card image

Demo Store

Want to see our
dashboard in action?
Explore the dashboard
Watch Demo Store
ResourcesExpand more icon
CompanyExpand more icon
Pricing
Start Trial
Want to see our dashboard in action?
you can try it here with theDemo Store!

Profit Analytics Blog

Read expert articles with insights about e-commerce profitability from analyzing thousands of e-commerce businesses' data.
AllProfit OptimizationProfit CalculationBusiness Metrics
Frank Schiebler is a dedicated entrepreneur leading two thriving eCommerce businesses. With Well Care Botanicals, he has spent the last three years providing consumers with high-
a person holding a bottle of deodorant on a purple background preview image
blocks on a page
Business metricsCustomer Acquisition Cost in E-Commerce: How to Find YoursEvery business needs customers to survive and grow. Customer acquisition costs (CAC), or what it takes to acquire a customer, can vary greatly depending on the type of industry and size of your busine
CTR impacts conversion rates and ultimately profits.
Business metricsCTR Manipulation: 5 Expert Tools & TechniquesDepending on the industry or ad and site type, the click-through rate (CTR) can differ drastically. For example, Wordstream reports that arts and entertainment have an average CTR of 16.29%, but furni
A woman looking at an infographic of CTR effects
Business metricsCalculating CTR For Beginners: Formulas, Guides & ExamplesClick-through rate (CTR) is an essential metric that can help businesses evaluate their advertising campaigns' performances. Depending on the industry and platform, CTR averages can vary. For example,
Using Excel to calculate these is simple to use.
Profit calculation3 Best Excel Formulas for Calculating Markup vs. MarginAccording to the NYU Stern School of Business, the average gross profit margin across all industries is 36.28%, with online retailers generating an average gross profit of 42.78%. How does yours compa
Using Excel can help you find discount price and rate easily.
Profit calculation4 Easy Excel Discount Formulas For Your E-Commerce StoreDiscounts can sometimes make or break a sale. 83% of shoppers say that discount coupons inform their purchasing behavior directly. However, discounts need to be implemented strategically. With monitor
An analyst calculating the revenue in Excel on a tablet.
Profit calculationHow to Calculate Revenue in Excel (Simple Formulas + Templates)Every seasoned business owner knows the value of revenue calculation as it helps them assess their profit, perform financial analysis, and do forecasting. So, how is sales revenue calculated? This art
A man using a calculator by a laptop and documents
Business metrics5 Expert Ways to Lower Your CPA Through Ad SpendWith global ad expenditure at $822,756 million, digital advertising is at the forefront of businesses' strategies. Specifically, cost per acquisition (CPA) can make or break your profitability. The lo
A person placing wooden blocks, featuring the letters CAC, on top of each other.
TrackingCAC vs. CPA: Differences & Importance for E-Commerce SellersCustomer acquisition cost (CAC) and cost per acquisition (CPA) are two complementary metrics with a similar important goal: getting conversions (sales) by promoting brand awareness. CAC does this by m
Four blocks with images of full carts on them and one block with an up-trend graph
Business metricsAOV Beginner's Guide: What Does It Mean For Your E-commerce Business?For an e-commerce business, conversion rates and average order value (AOV) go hand in hand. While these can differ between industries and market sizes, recent statistics show that the average conversi