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How to Calculate Shipping Costs for Your Shopify Store

E-Commerce Business

How to Calculate Shipping Costs for Your Shopify Store
Having to manage shipping is one of the disadvantages of e-commerce. Shipping costs can be a major deal breaker for customers in the e-commerce industry, but it's also as simple as this: a high shipping cost will push customers away, while a cheap and accurate shipping cost will attract customers. This post will discuss the factors affecting shipping costs and the best Shopify calculator apps that you can use. How USPS Calculates Shipping Costs Accuracy is essential when calculating your shipping costs; otherwise, undercharging the customer will cost you extra—and this is especially true if you plan on using a service like USPS to ship your products. The formula for calculating USPS shipping costs is as follows: Measure Measure the package, i.e., its length, width, and height. If the package is small you don’t have to measure.Weight Weigh your package using a scale. You can use a postal scale for better accuracy, but a kitchen or bathroom scale should suffice.Go to the USPS website Go to the USPS website and use the postage price calculator to compute the postal rate.Calculate Enter the destination details, dimensions, and weight of your package. You’ll then be given the available mailing options and transmit times. Oversized USPS Packages If you have an oversized package (between 108 and 130 inches in length or girth), USPS will charge you extra. Charges will be based on the weight of the item—the more the weight, the higher the cost. However, USPS does not ship items exceeding 130 inches or more than 70 pounds in weight. For that, you’ll have to choose a different shipping carrier like DHL or FedEx. Factors Affecting Shopify Shipping Costs Shipping costs differ for different stores even if they are using the same shipping method due to the following factors: Shipping insuranceDuties and tax if you offer international shippingParcel-based charges if the product weighs more than the standard dimensional weightShipping-related charges if you mistakenly input the wrong delivery address How to Determine the Best Shipping Costs for Your E-Commerce Business There are five ways that you can determine shipping costs for your business, each with its pros and cons. 1. Flat-Rate Shipping This is where you charge one fee for all shipping regardless of the weight, shape, and size of the package. It’s most preferred by businesses that offer similar products due to its simplicity and convenience. The recommended amount you should charge for flat rate shipping might vary depending on the size of products you generally sell, but it should vary between $7.00-$15.00. 2. Calculated Shipping For this, you’ll need the dimensions and weight of your products. When customers purchase from your store, shipping will be calculated based on those measurements and their location. However, if you have a variety of different products for your store, it might be tiring to measure them all to determine how much to charge each purchase. 3. Free Shipping If having a competitive advantage is what you're looking for, then free shipping will be the best method for your business—but you'll have to be clever; otherwise, you'll incur losses. You can offer free shipping in three ways: Include the shipping cost in the product price.Absorb all the shipping costs from your profits. It's a great deal for the customer but reduces your profit margin.Meet in the middle, where both the customer and seller share shipping costs. This is great for both parties since the customer gets a cheap product without affecting your profits too much. 4. Weight-Based Shipping You charge shipping based on the weight of the customer's orders and will have to know the exact weight of all your products. 5. Price-Based Shipping Here, you charge shipping based on the total cost of the orders. For example, for orders between $0-$15, shipping may be $7 while, for orders above $20, shipping might be $17. Best Apps for Calculating Shopify Shipping Costs Like Shopify sales funnel apps, Shopify also offers shipping calculator apps that make it easier for owners to calculate shipping costs and even provide discounts with certain shipping companies. The apps also offer additional features like sending alerts to customers during delivery times, collecting feedback, and generating labels. The best Shopify shipping rate calculators include the following, among others: OrderCupEasyshipShipping Rates Calculator PlusShipup Importance of Calculating Shipping Costs for Shopify Calculating shipping costs is as important as calculating any other costs for your business, such as the cost of goods sold and customer acquisition costs. If customers proceed to checkout and find an outrageous shipping cost, they will likely abandon their carts and run to a cheaper store. Knowing your shipping costs will also help you make better financial decisions and overall business efficiency. In summary, certain factors affect shipping costs and there are five ways to determine the right shipping costs for your Shopify store. Shopify shipping calculator apps and the best Shopify dropshipping apps simplify this while offering additional features, such as discounts.
What Is Flat-Rate Shipping and When Should You Use It?

E-Commerce Business

What Is Flat-Rate Shipping and When Should You Use It?
Flat-rate shipping is a shipping option that allows customers to pay a fixed price for shipping, regardless of the weight or size of the package. This is a popular shipping option for online retailers as it eliminates the need to calculate shipping costs for each individual order. How Does Flat-Rate Shipping Work? Since flat-rate shipping doesn't change, it makes it easier for customers to know what they will be paying for shipping, often leading to savings on larger orders. Typically, the customer is charged one flat fee for shipping, determined by the retailer. This fee may be based on the weight of the order, the size of the package, or both. The retailer then pays a discounted rate to ship the items using a carrier like UPS or FedEx. There are some restrictions on flat-rate shipping. For example, not all items can be shipped using this method as they might be outside the allowed dimensions. Additionally, not all retailers offer flat-rate shipping. Thinking about launching an e-commerce store, but aren’t sure which platform to use? If so, check out our Wix vs. Shopify guide. Pros & Cons of Flat-Rate Shipping Flat-rate shipping has some pros and cons that should be taken into consideration. Pros Simplicity There are no hidden fees or surprises with flat-rate shipping. The price is the price, and it's always the same, regardless of the size or weight of the package.Cost-effectiveness Flat-rate shipping can be cheaper than other types of shipping, especially when you're sending multiple items at once.Convenience This type of shipping is convenient for customers because they know exactly how much they will be spending on shipping, and they don't have to worry about calculating the cost each time they make a purchase. Cons Cost Even though flat-rate shipping can be cheaper than other methods, it can also be more expensive than other options, especially when shipping oversized options.Risk of customer dissatisfaction Customers may not get the best deal on large or bulky items. For example, a retailer may offer a flat rate of $10 for all orders under $100, but charge $25 for orders over $100, even though the item to be shipped is quite small. Can Flat Rate Shipping Boost Sales? One of the benefits of using a flat rate shipping system is that it can help boost sales by appealing to customers who are comparison shopping online and want to find the best deal on shipping. A study by Shopify found that, when businesses offered free shipping, only 31% of orders included more than one item. However, when businesses offered a flat rate for shipping, regardless of the number of items in an order, the percentage of orders with multiple items increased to 43%. This indicates that a flat rate shipping system can encourage customers to buy more items at once, resulting in increased sales and higher profit margins. Do you want to read about another great way to boost sales? Then take a look at the best Shopify apps to increase profit. How Long Does Flat-Rate Shipping Take? Shipping can be one of the most frustrating aspects of online shopping due to varying wait times—but does the type of shipping affect this? Unfortunately, flat-rate shipping won't affect the shipping times much. The average wait times for different shipping methods, based on data from Shopify, are as follows: Standard Shipping: 2-5 business days Expedited Shipping: 1-3 business days Priority Shipping: 1 business day Flat Rate Shipping: 2-7 business days Keep in mind that these are just averages—orders can arrive sooner or later. Differences Between Flat-Rate and Standard Shipping Flat-rate shipping is a shipping option that allows customers to pay a set price for shipping, regardless of the weight or size of their order. Standard shipping is the most common type of shipping that involves charging customers based on the weight of the package and its destination. There are several key differences between flat-rate and standard shipping. First, standard shipping is typically more expensive than flat-rate shipping. Second, standard shipping is not always available for every item; whereas flat-rate shipping is typically available for any item that can be shipped. Are you running a Shopify store? If so, check out how to calculate COGS for Shopify or read about the best Shopify sales apps.
One-Click Upselling to Boost WooCommerce Sales

Profit Optimization

One-Click Upselling to Boost WooCommerce Sales
Learning how to create an upsell strategy in WooCommerce means you can instantly encourage your customers to purchase more items from your store. It’s a great way to increase revenue by tempting your customers before they convert or just after they’ve made a purchase. With upselling, you offer a related product or service alongside the main product the customer has purchased from your store. Since the item is already related to what your customer is buying, they’re more likely to consider purchasing it. How One-Click Upselling Works One-click upselling is a common strategy for any business looking to boost sales for WooCommerce. Through WooCommerce, the easiest way to implement an upselling strategy is to simply use a plugin to offer your customers something through a pop-up or recommendation on the cart page. You can also provide additional post-purchase offers on the thank-you page. When your customer goes through the checkout, they’re offered something else to accompany the items in their basket by your plugin. This item will be related to the existing products your customer is already buying to ensure they’re more likely to buy. With “one-click” upsells, your customer can simply press one button to add the item to their basket without having to go back through multiple pages on your website. Upselling is considered to be an easy tactic for Shopify or WooCommerce sellers because it takes advantage of the fact your customer is already in the latest stages of their buying journey. How to Create an Upsell Strategy in WooCommerce Creating an upselling strategy in WooCommerce is simpler than it seems, thanks to the wide range of plugins available to help you. Simply search for an “upsell” plugin in the WooCommerce app store and install the one you want to use, then follow these steps: Create a funnel Decide whether you’re going to offer your upsell before or after the purchase and what the offer is going to look like in order to design your WooCommerce sales funnel. In some cases, you can even provide a series of different offers with the same app, but be careful not to overwhelm your customer.Add your upsell offer Link in your upsell offer. For instance, you might suggest specific products to go with certain items in your product catalog or certain items from a list of items commonly bought together. To help you decide, learn about the best products to sell online.Test and evaluate Constantly test the performance of your upsell offer, and determine whether you might need to make changes. A/B testing different offers and strategies can improve your profit levels significantly. Within three simple steps, you’ll have everything you need to start upselling to your audience. Why Should You Use a One-Click Upsell Strategy? An upselling strategy is a valuable tool to increase your website orders and boost the value of your online store. There are many reasons why you might choose to embrace the one-click upsell, but some of the most common include: Higher average order value Upsells can help you increase the average order value for every customer who checks out through your website. You can check your WooCommerce sales report plugins to see just how much each average order increases in size.Increased revenue The more your customers purchase, the higher your revenue will be. With one-click upsell strategies, you don’t need to constantly worry as much about finding new customers. Customer satisfaction With the right upsell strategy, you can provide access to additional products and deals your customer wouldn’t want to miss out on. You can even offer bundle deals to make your customer feel like they’re getting a better offer. Plus, adding upsells to your store is straightforward, and often a lot easier than investing in extra sales and marketing tactics to increase your sales. Benefits of Post Purchase vs. Pre Purchase Upselling One of the biggest challenges of implementing upsells into your WooCommerce store is figuring out when to offer your customer an additional product. Timing is everything with this sales strategy, and the two most prominent options are “pre-sale” or “post-sale”. Pre-purchase With a pre-purchase upsell, you offer your customer the extra product, deal, or bundle while they’re still on the checkout page. This means they can simply add the item to their cart before finishing their purchase, without having to worry about going through the checkout again. The key to success here is ensuring you offer the right products and don’t overwhelm your customers with too many suggestions. If you’re too pushy, you could drive your customer away. Post-purchase The post-purchase upsell allows you to offer something to your customer after they’ve finished their purchase and left your WooCommerce payment gateway. You can still allow your customer to take advantage of the same checkout form they’ve just completed, so they don’t have to pay for additional shipping costs or enter details again. The benefit of this strategy is your customer has already made a purchase, so you don’t risk losing out on anything. However, your customers may not pay as much attention to offers after the purchase is completed. You can check analytics on WooCommerce profit analysis plugins, or other WooCommerce analytics, to see which methods work best for your brand.
Using Amazon ROI to Maximize Profit Margins

Profit Optimization

Using Amazon ROI to Maximize Profit Margins
Return on investment (ROI) is a measure of the efficiency of an investment, usually expressed as a percentage of the investment's original cost. It compares the amount of money gained or lost on an investment relative to the amount of money invested. The higher the ROI, the more efficient the investment. Difference Between ROI and Profit Margin One of the most important distinctions in business is the difference between ROI and profit margin. They may sound similar, but these two concepts are actually quite different. ROI measures how much money you make on your investment, while profit margin measures how much you make on each dollar of sales. In other words, ROI tells you how efficient your investment is, while profit margin tells you how efficiently your company converts revenue into profits. COGS, or the costs of goods sold, is another important metric that Amazon merchants should keep their eyes on. Check out this guide to see how to calculate cogs for your Amazon business. How to Calculate ROI and Profit Margin Calculating ROI and profit margin are essential for all businesses, regardless of their size or industry. The first step is to calculate your ROI, which is expressed as a percentage of the profit you earn on your investment. This is calculated by subtracting the initial value of an investment from the final value of an investment. For example, let's say your business invested $2,000 in advertising. One year later, the advertisement campaign generated $10,000 in profits. Therefore, the net profit was +$8,000. With these numbers, the ROI calculation would be: (8,000/2,000) x 100 = 400 This means that the initial investment in the advertisement campaign generated a 400% return on investment. Once you have your ROI, you can then calculate your profit margin, which is the percentage of each dollar earned that results in profit. This can be calculated by dividing net profit by net sales. For example, let's say a business generated a profit of $10,000 from $25,000 of net sales. The ROI calculation for this would be: (10,000/25,000) x 100 = 40 In other words, the business has generated a 40% profit from $25,000 in sales. Knowing these two numbers will give you a clear picture of how efficiently your business is running and where it could improve. It will also help you make more informed decisions about where to allocate your resources. If this looks too complicated, time-consuming, or both, there is an easier way to calculate profit for Amazon merchants. To do so, check out the best profit calculators for Amazon here. Healthy ROI for Amazon FBA Sellers For Amazon FBA sellers, a healthy ROI is essential for the success of their business. Sellers need to keep track of their expenses to minimize these as much as possible and boost sales through effective marketing to ensure that their profits exceed their costs. There are a number of considerations that factor into calculating a seller's ROI, including the cost of inventory, shipping costs, and Amazon fees. So what is a good ROI for Amazon FBA sellers? An ROI of around 100% is considered sustainable. Anything lower than this is working on profit margins that are too tight, putting a business at risk. For further reading, see how to track and calculate profit on Amazon here. Amazon ROI Strategies to Maximize Profit Sellers who want a healthy ROI should focus on keeping their costs as low as possible. Sourcing products from wholesalers or manufacturers can reduce inventory acquisition costs, and shipping costs can be reduced by using a fulfillment company like Fulfillment by Amazon (FBA). Amazon fees can also be minimized by using the right selling plan and taking advantage of promotional opportunities. If you'd like further insight into how to maximize e-commerce profits, see our guide on ways to improve profit here. Or, to kick-start your earning potential, check out the best products to sell online in 2022 here.
Influencer Marketing Strategy for E-Commerce Stores Like Shopify

Marketing

Influencer Marketing Strategy for E-Commerce Stores Like Shopify
Influencer marketing focuses on using key figures, or influencers, to drive a message to a larger audience. These influencers can be bloggers, celebrities, or other social media users with a large following. By partnering with these influencers, brands can leverage their credibility and reach to spread a message or promote a product to a wider audience. How to Launch an Influencer Marketing Campaign for E-Commerce There are several reasons ‌an e-commerce brand should use influencer marketing as a marketing strategy. For one, it’s a great way to reach new customers. Influencers have a large network of followers who trust their opinions and are likely to take their recommendations seriously. Additionally, influencer marketing is cost-effective. Rather than spending money on traditional advertising methods, brands can partner with influencers to promote their products or services at a fraction of the cost. So, how do you launch an influencer marketing campaign? Here are some tips to help you get started: Partner with the right influencers When choosing an influencer for e-commerce, businesses should look for someone relevant to their niche, understands the target audience, and has a following that is engaged and trustworthy. Ideally, aim to work with influencers who are great at creating engaging content and can help promote a company's products in a way that feels organic and authentic to their followers. Target micro-influencers When it comes to e-commerce, businesses should look for micro-influencers with a following of around 10,000–100,000 people. Micro-influencers often have niche interests and are experts in their field. This makes them a valuable asset for e-commerce businesses looking to create targeted content and reach new audiences.Determine the number of influencers The number of influencers you'll need for your e-commerce business will depend on the product scope. If you're selling a product with a broad appeal, you'll need fewer influencers than if you're selling a product with a more niche appeal. Typically, this will come down to budget. How to Find Influencers for Your E-Commerce Store While it’s true that influencer marketing is a fairly new phenomenon, it has seen rapid growth and the development of an entire digital ecosystem in a very short time. The result is a plethora of platforms that have fostered even faster growth and easier ways for online business owners to get involved in influencer marketing. Have a look below at a few of the best ways you can find e-commerce influencers for your own online store. GRIN GRIN is one of the most well-known influencer marketing software platforms for DTC (direct-to-consumer) brands. The platform gives you the power to not just discover the right influencer for your business, but also to manage all of your influencer relationships and campaigns, too! With more than 100 million influencers to choose from, you can see why GRIN is used by big names like MVMT and Butcher Box. HYPR HYPR is another top-notch influencer marketing platform that makes finding for the ‘right’ influencer an intuitive process. Search by demographic, geographic, and engagement audience data to discover top e-commerce influencers best fit to your business. As they write on their website, HYPR lets you “search by @handles, #hashtags, and 30,000+ topic categories on influencers or their audiences, from over 100 countries.” Mavrck If you’ve never heard of Mavrck, allow us to introduce you to the influencer marketing platform trusted by some of the biggest names in business including Kraft Heinz, Nike, and Hershey’s. At the same time, Mavrck offers an array of useful tools for smaller online businesses as well – tools like messaging templates for corresponding with influencers, filters for finding top influencers, content review, and report generating capabilities. Engage with macro and micro-influencers, advocates, referrers, and loyalists to take your influencer relationships beyond content creation. Reach Out Directly Have you come across a social media influencer that you vibe with? Found someone who you think could be a great promoter of your business and brand? So reach out to them! It probably won’t be the first time they’ve received direct correspondence from an online business owner like you, so just be ready to make them an offer if and when they respond to you. Be sure to familiarize yourself with their voice and style so you can sync up and get straight to marketing. Your Audience (Yes, Really!) Influencer marketing is made possible thanks to the openness of social media platforms. When there are no rules that determine who gets to have a huge number of followers, virtually anybody can turn out to be an e-commerce influencer – including the members of your own audience. Testimonials Moreover, your audience members don’t necessarily have to have an enormous audience of their own in order to act as a successful influencer for you. An authentic review of your business can go a long way to boost your bottom line. After all, anything can go viral these days. Don’t discount the power your audience has to help promote your brand. Top Tip: Even if you don’t seek to find influencers among your audience members, you can ask your audience which influencers they follow. You can also send them surveys to see where they spend their social media time, what sorts of people they interact with on social media, the types of messaging they respond best to, and so on. How to Choose the Perfect E-Commerce Influencer Platform There are plenty of factors that you should consider when you’re on the prowl for the e-commerce influencer that will help take your business to new heights. Here are a few questions to ask yourself when searching for the ‘perfect’ influencer: Where do your audience members spend their social media time?Which platforms are they most active on?How do they engage on those platforms?What are your goals for launching an influencer marketing campaign?Are you looking to build brand awareness?Do you want to generate more site traffic?How do they use platforms like Instagram to boost conversions? Those questions will help you determine which platforms to search for influencers on, and will also serve to help narrow down the enormous selection of influencers to those that best meet your business’s needs. Have a look at the stats below to get a general idea of which social media platform is ideal for your influencer marketing strategy. Facebook The majority (32.4%) of Facebook’s audience is aged 25-341/3 Americans aged 12-34 say Facebook is their main social media platformRoughly 80% of Facebook users access the platform on mobile device onlyMore people get their news from Facebook than any other social media platformAlmost 20% of Americans made a purchase on Facebook in the past year Instagram The majority (33%) of Instagram’s audience is aged 25-3427% of Americans aged 12-34 say Instagram is their main social media platformInstagram ranks 4th on the list of apps with most usersNearly 90% of Instagram users are outside of the United StatesTime spent on Instagram grew nearly 14% from 2019 to 2020 TikTok TikTok ranks 7th on the list of most-used social media platformsRoughly half (the largest portion) of all TikTok users are age 29 or under1/3 top-performing ads on TikTok break the 4th wall (speak directly to the audience)TikTok’s number of monthly users in the US grew 800% between 2018 and 2020 YouTube More than 70% of YouTube watch time is done on mobile devicesAmericans ages 18-34 watch more YouTube than any TV networkYouTube is the most widely used social platform among US adults (more than Facebook!)One in three Baby Boomers have turned to YouTube for more info on a product or service80% of US parents with children aged 11 or under say their kids use YouTube Twitter Roughly 20% of Twitter users are based in the USThe largest percentage of Twitter users are aged 25-34 years oldOnly 5% of Twitter users say it’s their #1 social media platformTwitter ad engagements increased 35% year over year in Q4 of 2020 5 Awesome Influencer Marketing Examples There’s certainly no shortage of influencer marketing examples—whether it’s the top e-commerce agencies or smaller online businesses; whether it’s with the help of influencer marketing platforms or through direct outreach; whether it’s on Facebook, Instagram, YouTube, or any other social media platform. The sheer abundance of influencers proves that this form of online marketing isn’t going anywhere soon. If you’re still not entirely convinced, have a look at the following influencer marketing examples from some of the most notable names in e-commerce. 1. Warby Parker In case you’ve never heard of them, Warby Parker is one of the biggest names in D2C e-commerce, selling fashionable eyewear at affordable prices. Warby Parker adopted the influencer marketing tactic in full spirit, even dedicating a landing page on their website to their “special customers” – check out Wearing Warby. 2. Dollar Shave Club Another huge name in online retail, Dollar Shave Club is a subscription-based service that provides grooming products by mail. They also saw the great opportunity presented by influencer marketing, and so they partnered up with an influencer marketplace called ACTIVATE to give their brand a boost across social media. The results? More than 4.6 million impressions on social media channels10.3 thousand clicksAn average Instagram engagement rate of more than 6%Roughly 20% consideration comments on Instagram 3. Casper Need a good night’s sleep? Casper is a D2C brand that primarily sells mattresses, but offers a range of other related goods such as pillows, linens, and so on. As you may imagine, people are often picky about the mattresses they buy, and usually want to feel them before purchasing. Casper ingeniously employed influencers to earn more credibility among their audience across social media and combined that marketing strategy with an all-star guarantee policy that removes all fear and doubt from the customer’s mind. 4. BarkBox “A monthly subscription service providing dog products, services, and experiences”, BarkBox turned primarily to YouTube to find the type of influencers they felt would help build up their brand the best. They partnered with gamers, make-up artists, and more – each of whom recorded heartwarming videos of unboxing all of the goodies for their furry friends delivered by BarkBox. You can see some of those unboxing videos here (be ready to smile). 5. MVMT MVMT is best-known for its watches, but they’re also popular for their eyewear and other accessories. Popular as they are, they didn’t get to their level of notoriety by chance. MVMT also teamed up with an influencer marketing agency called GRIN (mentioned above) to increase its brand awareness. Here’s what they got in return: 100 thousand conversions using affiliate codesNearly 40 thousand pieces of influencer content created91% increase in engagement63% increase in conversions Bonus: Ocean Spray/Skateboard TikTok Video While Ocean Spray is not an e-commerce brand, it’s still worth mentioning the astronomical level of engagement they received off of one impromptu TikTok video. Check out the viral video here of the man-turned-internet-star skateboarding with a bottle of their cranberry juice in hand. Ocean Spray’s CEO Tom Hayes was quoted as saying they had “about 15 billion media impressions” from that single video. While he couldn’t cite any specific results, Hayes did say that “retailers say there is an additional draw off the shelf, particularly with cran-raspberry” – the variety of juice shown in the video. Become Influential These are just a few examples that prove how even some of the bigger names in e-commerce recognize how influencer marketing increases sales, brand recognition, and social media engagement. There are plenty of ways that smaller businesses like yours can adopt e-commerce influencer marketing into a broader e-commerce advertising strategy – and there’s no rush to jump all in. It will take some trial and error to suss out what works best for your business, but don’t let a bumpy road stop you from arriving where you want to be. Want to read more? Then check out our post on the difference between digital marketing and e-commerce.
How to Add Your WooCommerce Website to TikTok

Marketing

How to Add Your WooCommerce Website to TikTok
Learning how to add a website to TikTok could be crucial to any business trying to make the most of their social media presence. TikTok is quickly becoming one of the most popular social media platforms around, with around 1 billion active users as of 2021. Not only does this channel appeal most to Gen Z, the generation set to be the biggest spenders in the years to come, but can help you connect with your audience elsewhere too. TikTok is perfect if you’re going to use e-commerce influencers to get sales, or you’re hoping to connect with your customers on a deeper level. TikTok Is Shaping the Future of Advertising Since it first emerged on the market, TikTok has begun having a lasting impression on the way companies reach their customers. The company has inspired a new age of video-driven content, particularly in the form of fast-paced videos, which we now see on Facebook and Instagram too. TikTok has also begun taking extra measures to support online stores in reaching their audience online. You can create custom TikTok ads for online stores, work with influencers, and even integrate with various shopping environments. TikTok announced an integration with Shopify in 2020 and has since announced a new integration with WooCommerce in 2022. These connections allow merchants to sync their store catalog with their TikTok profiles, so it’s easier to promote images and products. Why You Can't Add a Website to TikTok Everyone can add a link to their TikTok profile, but if you’re going to ensure this link supports your e-commerce ads, you need to make sure it's clickable. Links on personal profiles aren’t clickable, so you’ll need to upgrade to a business account to get started. You’ll also need to have at least 1,000 followers for your link to become clickable, which may mean you need to work with a specialist to learn the difference between digital marketing and e-commerce and upgrade your advertising efforts. If you have a business account and you still can’t add a clickable link to your profile, the problem may have something to do with one of the following: Your device Currently, only the TikTok mobile app allows you to add clickable links to your bio, so you’ll need to make sure you’re on your phone, not your PC. Personal account You might still have a personal account but assume you’ve upgraded to a business account. Make sure you’ve checked.You don’t have enough followers You’ll need to have at least 1,000 followers to add your link, so you may need to invest in more advertising. Read our post on using AI in advertising to learn more. How to Make Your Website Clickable on TikTok As mentioned above, to make your website clickable on TikTok, you’re going to need a business account. To convert a personal account to a business account, follow these steps: Head into your TikTok profile and click on the “menu” iconClick on “Settings and Privacy” then “Manage Account”Here you should see “Account Controls”, clicking on this will give you the option to switch to a business accountFollow the additional instructions provided Once you’ve switched to your business account, go back to your TikTok profile and click “Edit Profile”. If your account meets the requirements, you’ll be able to “add your website”. Just type in the link you want to appear for your WooCommerce store. How to Add Website to TikTok The process of adding a website to TikTok is relatively straightforward. Here are some step-by-step instructions to guide you: Go to your TikTok profileClick on the menu buttonTap “Manage account” and “Switch to business account”Choose the category for your business and click “Next”Go to your “Profile” tabClick “Edit profile”Add your website URL and hit “Save” How to Add Multiple Websites to Your TikTok Bio At the moment, you can only add one link to your TikTok Bio, similar to Instagram. This means that if you want to add multiple links, you’re going to need to use a Linktree or Linkinbio service. These tools allow you to create a hub where you can connect to multiple pages from one link. For instance, you can use the Linktree website to add multiple links to a single URL and copy that URL directly to TikTok. Making the Most of your TikTok Connection Once you’ve successfully linked your TikTok and WooCommerce store accounts, you can work by yourself or alongside some of the top e-commerce agencies to create a plan for generating more traffic from TikTok. The more followers you attract to your account, the more visitors you could get to your online store and, hopefully, boost your conversion rate. Not sure if your ads are making a difference? Read our post on ad trackers for e-commerce.
Beginner’s Guide to WooCommerce Analytics

Business Data Analysis

Beginner’s Guide to WooCommerce Analytics
WooCommerce analytics is an analysis and reporting tool that has been introduced to help WooCommerce shop owners get an understanding of and manage all the data that they generate. The most obvious question then to ask is why would you need Google Analytics if you have WooCommerce analytics? The answer is quite simple: WooCommerce analytics has some limitations, whereas Google Analytics offers far more helpful tools for e-commerce. How to Track WooCommerce Sales With Google Analytics WooCommerce will only tell you your store’s total number of sales and reports on orders that have turned into conversions or been canceled. While, on the other hand, Google Analytics does so much more—you’ll be able to track: Shopping behavior How many visitors looked at your product, put the product in their cart, and how many made a purchase. Shopping touch points can tell you an important story.Checkout behavior How many visitors went to checkout, added banking details, attempted to pay, abandoned payment, and finalized the purchase. There could be something in the process that frustrates your customer to such a point that it results in abandonment.Product performance How many products (per item) were sold, revenue made on products, and the popularity ranges. It is good to know which are your best sellers and your slowest sellers. Tweaking your ranges could be the reason for a solid boost in revenue.Sales performance You can track your customers’ transactions, tax, shipping refunds, discounts, and coupons while helping to make your balance sheet. If a certain product is being returned a lot, this could save you loads of cash that you may be paying out for returns. Every little bit adds up! How to Enable WooCommerce Analytics This is where it gets a bit tricky for some. Let’s go through the process step-by-step. You may need to skip the first step if you have already installed the necessary plugins: Install the Analytify Core plugin and Analytify PRO For easy reporting and tracking, you can use the Analytify and Enhanced E-Commerce Tracking for WooCommerce add-on. This will give you all the reporting and tracking from Google Analytics within your WordPress dashboard.Enable e-commerce tracking You’ll need to do this inside your Google Analytics account. Follow "Google Analytics" > "Website Property" > "Admin" > "E-Commerce Settings". Then enable your e-commerce reporting and add your funnel.View reporting on WordPress If you’d like to see the reporting on your WordPress dashboard, go to "Analytify" > "WooCommerce". Best WooCommerce Analytics Plugins Let’s take a look at ten of some of the best plugins for WooCommerce Analytics: Advanced WooCommerce Reporting The Advanced WooCommerce Reporting plugin enhances your in-dashboard charts for a one-time payment. It also offers a super handy profit calculator. With a few WooCommerce SEO tips, you could achieve even more!Enhanced E-Commerce Google Analytics Looking for revenue analytics, among other important analytics? This is your answer!WooCommerce Google Analytics Pro This is the plugin you’ll need to integrate Google Analytics with your WooCommerce store.Actionable Google Analytics for WooCommerce This will help you track e-commerce conversions, user IDs, ad conversions, Facebook Pixel, and other custom metrics.Glew This plugin combines insights from Google Analytics, Facebook, Instagram, Amazon, and a variety of other platforms.MonsterInsights This plugin gives valuable insights on customer behavior on your entire website and also reports on e-commerce events. You can even access your reports from your WordPress dashboard.Jetpack This plugin is for anyone who would like to integrate Google Analytics with their website.Metorik Reports are instantly accessible on an app—making it much easier to get important insights as quickly as possible.Metrilo This plugin gives you a funnel analysis tool that lets you analyze three different funnels: shopping cart, product, and content marketing.ExactMetrics This plugin is popular when it comes to analytics and reporting. It is an all-in-one tool that integrates with Google Analytics so that you can instantly set up event tracking. You even get to track real-time visitor counts straight from your WordPress dashboard. Data is rich with valuable insights—insights that, if you are serious about your business, simply cannot be ignored. Google Analytics and WooCommerce Analytics will give you the best of both worlds. The more you know about your customers, the faster your business will grow.
How to Increase Your Shopify Conversion Rate

Business Metrics

How to Increase Your Shopify Conversion Rate
Conversion rate is a metric used by website owners and digital marketers to measure how successful a company's website is at turning visitors into paying customers. Why is this important? Conversion rate is important because it helps to determine how successful a company's marketing efforts are. A high conversion rate indicates that current marketing efforts are attracting interested prospects and persuading them to buy its products or services. Low conversion rates show that the company may need to re-evaluate the strategies they are currently employing. What Is a Good Shopify Conversion Rate? A very recent survey conducted on just under 4,000 Shopify stores shows that the average conversion rate for Shopify on all devices was 1.4%. The survey went on to reveal that a conversion rate of 3.2% would place a store in the top 20% of participating stores. While a conversion rate of 4.7% would land the store in the top 10%. How does this translate to the number of customers performing a desired on-site action? Well, a conversion rate of between 3-5% would mean for every 100 visitors, 3-5 people would make a purchase, sign up for an email marketing list, click on e-commerce ads, etc. Conversely, stores that experience a conversion rate of 0.3% or less were placed at the bottom of the 20% worst-performing stores. This means that the online store would have to attract 1,000 visitors to generate around the same amount of conversions as the top-performing stores. Are you integrating the power of ads in your marketing campaigns? If so, why not see how they are performing with ad trackers or by utilizing Google ads conversion tracking? How Conversion Rate Is Calculated The conversion rate is calculated by taking the number of converted leads, dividing it by the total number of leads, and multiplying the total by 100. For example, if 100 conversions were generated from 3,000 leads, the conversion rate would be: (100/3000) x 100 = 3.33%. Is IG important to the success of your business? Then it's within your best interests to learn how you can integrate effective Instagram ads into your Shopify marketing campaign. Reasons Your Shopify Conversion Rate Is Low There are various reasons why your Shopify conversion rate may be low. One reason may be that your website is not user-friendly or navigable. In other words, if potential customers find it difficult to browse and find their way about your online store, they are likely to become frustrated and leave as a result. Another possibility is that your website is not presented in a professional or trustworthy way. If this is the case, potential customers may be hesitant to make a purchase if they perceive your website to be disreputable. Aside from the look and feel of a website, you may not be targeting the right audience with your marketing efforts. With this in mind, it’s imperative you get to understand your target customer base, what their interests are, and which products or services they are most likely to purchase. If you are not reaching the right people, you will not see a high conversion rate. Learn more about this in our post about remarketing vs. retargeting. Another common issue that attracts low conversion rates is neglecting the need to provide accurate and concise information about your products or services. Potential customers need to know what they are buying and what they can expect before they make a purchase decision. If you can address these potential issues and provide your customers with solutions to their problems, your Shopify store will be a conversion powerhouse. Want to know the secret to increas conversions? To attract more site traffic, check out these potential ways how to increase organic traffic. How to Increase Shopify Conversion Rates A powerful method of increasing Shopify conversion rates is to adhere to CRO best practices. Conversion rate optimization, or CRO, is the practice of increasing the percentage of visitors who take the desired action on a website. One of the most effective strategies commonly used in CRO is A/B testing. A/B testing is the process of comparing two versions of a web page/email/or other elements to see which performs better. By testing different versions of your pages and elements, website owners and marketers can easily distinguish what works best and which factors are likely to be most effective at increasing conversion rates. If you’d like a helping hand to increase conversion rates, why not check out these 40 best conversion rate apps?
How to Add Facebook Pixel to Shopify

Marketing

How to Add Facebook Pixel to Shopify
Facebook Pixel tracks conversions and measures the effectiveness of advertising campaigns. Essentially, when a Facebook user visits a website and takes an action that has been predetermined as a conversion (such as signing up for your mailing list or making a purchase), Facebook will record this conversion and credit it back to an advertising campaign. How Does Facebook Pixel Work? Facebook Pixel is a snippet that is placed with a website’s HTML code to track conversions and site traffic originating from the social media platform. When someone visits this website before clicking on an ad or Facebook post, Pixel will send information back to the platform about that visit. This data helps to measure the effectiveness of Facebook advertising campaigns, helps avoid some errors while calculating profits, and grants site owners with insights into how their ads are performing. Facebook Pixel coding can be found within the platform’s Events Manager. Simply create the code, copy it, and paste it into your website’s backend. To do this, follow these steps: Go to Facebook’s Events ManagerClick the "+" buttonClick “Connect data sources"Click “Web”Select “Meta Pixel” and click “Connect”Name your Pixel under the “Pixel name” optionEnter your Shopify store’s URL to see setup optionsWhen ready, click “Continue” to confirm your actions Once you’ve created your Meta Pixel, it’s time to insert the code into your website. To do so: Head back to the Events ManagerSelect the Pixel you’ve just createdClick “Continue Pixel setup”Select “Install code manually”Now, for the important part, copy the Pixel base codeNext, head over to your website’s CMS—in your case, ShopifyEnter the admin panel, then navigate to “Online Store” > “Themes”Select your current theme and press the “Customization” buttonLocate your website’s header or find the header templatePaste the Pixel base code at the bottom of the header section, just before the closing heading tag - </head>Click “Continue”This next part is optional. Toggle on the “Automatic advanced matching” if you’d like and click “Continue”That’s it; your Facebook Pixel code is now added to your Shopify store Beyond Facebook ads, there are other potent methods of increasing sales in your Shopify store. To learn more, see how a loyalty program for Shopify can help. Why Add Facebook Pixel to Shopify Stores? By integrating Pixel into a site’s coding, website owners can see which of their ads are driving traffic and sales and then optimize their campaigns accordingly. Pixel data can also be used to create custom audiences for targeted ads. Additionally, Facebook Pixel provides insights into how people interact with a store, potentially showcasing areas of improvement, including design and usability. Another super powerful way to advertise your Shopify store is through the use of IG ads. Learn everything you need to know about Shopify Instagram ads here. How to Add Facebook Pixel to Shopify Here’s a quick step-by-step guide on how to add Facebook Pixel to a Shopify store: Create a new Pixel through Facebook’s Ads Manager. To do so, within a Facebook channel, from the set-up box, click “Create new”From Shopify’s admin page, click “Sales channels” > “Facebook”Select “Settings” > “Data sharing settings”From the “Customer data-sharing” section, click “Enable data-sharing”In the “Choose data-sharing level” section, choose between “Standard”, “Enhanced”, or “Maximum”Select your Pixel from the listClick “Confirm” Want to know more about how to convert more Shopify sales with the right apps? Learn more in our Shopify sales funnel apps, Shopify profit calculator apps, and best Shopify apps posts. How to Run Dynamic Ads on Facebook With Shopify Once Facebook Pixel is set up and ready within your online store and synced with your Shopify products to Facebook, it’s time to run some Facebook dynamic ads. To do this, follow these steps: From Shopify’s Admin Page, Head to “Marketing”From here, click “Create activity”Select “Facebook dynamic retargeting ad”Name the dynamic retargeting adSet the ad campaign’s budgetSet the campaign’s start date and end dateClick “Publish activity” To ensure you’re getting the most out of your Facebook campaigns, see our Facebook campaign budget optimization post. And if you’re new to Shopify, learn how to start a Shopify store here.