Get BeProfit

Profit Analytics Blog

Read expert articles with insights about e-commerce profitability from analyzing thousands of e-commerce businesses' data.
Calculating profit margins preview image

E-Commerce vs. Digital Marketing: What Is the Difference?
Business metricsE-Commerce vs. Digital Marketing: What Is the Difference?Despite the fact that digital marketing is an essential component of e-commerce, the two are, by definition, distinct. Although they are so intertwined, it is difficult to determine where one ends and the other begins. But first, let’s get an overview of the most important factors that distinguish e-commerce from digital marketing. E-Commerce vs. Digital Marketing Overview E-Commerce A digital store for purchasing products or services.There are different types of e-commerce available.All the transactions take place online between the consumer and the supplier.Digital MarketingUtilizes technology to interact with and reach consumers.Used to market products and services to customers.Helps increase sales by directing more traffic to where it is needed. E-commerce refers to an online store where products and services can be purchased, whereas digital marketing is the method used to drive the necessary traffic to these stores in order to increase sales. Now that you have a general understanding of the two terms, let's examine the most crucial details you should know about each. Stay Ahead of Your Profits It is no longer necessary to manually calculate your profits from multiple sources. The BeProfit analysis dashboard is here to simplify your life. The BeProfit analysis dashboard simplifies and streamlines your ability to monitor your profit by analyzing and automating the process. How BeProfit Analysis Dashboard simplifies tracking profits: Performs analyses so you always know your precise profit.It is compatible with your desktop and mobile device.Keep track of multiple sources of income.Integrates your storefronts into a single management system. What Is E-Commerce? E-Commerce is an industry with a large and expanding online market that has altered how businesses and consumers conduct transactions. Consumers are no longer required to go to the mall or a physical store to purchase the desired products. Instead, they can simply purchase the items online from the comfort of their own homes. The convenience factor cannot be overstated, and it has helped to drive the e-commerce industry to new heights. What Are the Three Types of E-Commerce? There are many different types of e-commerce, but the three main types are: Business-to-Business (B2B) The exchange of one business’s products or services for another business’s products or services.Business-to-Consumer (B2C) The sale of a business’s products or services to a consumer.Consumer-to-Consumer (C2C) The exchange of one consumer’s products or services for another consumer’s products or services. Benefits of E-Commerce There are a number of distinct advantages of e-commerce for both the seller and the buyer. These include: BuyerAccessibility: The product is accessible 24 hours a day, seven days a week.Flexibility: Products are available for purchase from anywhere in the world.Choice: Have access to an extensive selection of products.Assurance: Able to conduct product research at their leisure.Quicker buying process: Save time and effort searching for what they need while shopping online.SellerLow cost: Establish an internet-based business that can be operated from any location.Little to no overheads: No need to pay for inventory, as it will be shipped as orders are received.No overstocks: Pay only for the products that are sold.Faster response to the market: Easily keep up with trends and modify products and services.Cost-efficient promotion: Social media allows free audience targeting. Cheaper advertising. What Is Digital Marketing? Digital marketing is the promotion and advertising of a brand with the objective of connecting a business with prospective customers. This is made possible through the use of the Internet, cutting-edge technology, and other digital communication methods. What Is a Digital Marketing Strategy? Digital marketing is a plan that analyzes how the budget, manpower, and time can be integrated to create the most effective marketing campaign for a business and is achieved through the following steps. Digital Marketing Strategy Steps Define a set of goals.Establish a budget to develop a schedule.Research the target audience.Develop a strategy for each channel.Implement and monitor its success.Modify if needed. Examples of Digital Marketing Content marketing, search engine optimization, social media marketing, email marketing, and mobile marketing, are all examples of digital marketing activities. Benefits of Digital Marketing There are numerous benefits to digital marketing. These consist of: Timeliness: It allows brands to reach their target audience with the right message at the right time.Specific targeting: Increased brand awareness and greater customer engagement through targeted advertising.Develop brand loyalty: By publishing relevant content to your audience more frequently, your brand will be able to expand more quickly.Wide-reach: It offers a wonderful opportunity to advertise your business and services to a potentially infinite audience.Improve customer loyalty: It enables you to share the latest trends and news with your audience via social media and email. The Bottom Line E-Commerce and digital marketing are related processes that can work together. E-commerce usually begins where digital marketing ends. In fact, it could be argued that without one another, they might not have achieved the same level of success as they do now. In order to allocate resources effectively and address issues as they arise, it is crucial to be aware of the distinction between the two.
Cash Flow Forecasting: Pros & Cons You Should Be Aware Of
BusinessCash Flow Forecasting: Pros & Cons You Should Be Aware OfCash flow forecasting allows your business to plan for future cash needs by anticipating future cash inflows and outflows within a specific timeframe. Although this can enable you to be prepared and adjust to changing circumstances, cash flow forecasting still has drawbacks. Below, we dive into the pros and potential pitfalls of cash flow forecasting to help you optimize your use of the process. 6 Key Pros of Cash Flow Forecasting 1. Equips Businesses With Predictability & Foresight As you create cash flow forecasting calculations, we recommend that you look at individual streams of revenue as well as liabilities from expenses. This information allows you to anticipate when there will be a cash surplus and when funding will be tight. You can then allocate that surplus when needed. You can also accurately predict other things, including market conditions or political influences, that might impact your cash flow and overall business growth. 2. Mitigates Cash Shortages & Enables Anticipation of Bottlenecks Cash flow forecasts can reveal potential cash flow shortages, helping you avoid insolvency or at least lessen its impact. For example, management could postpone investments, liquidate assets, lower cash withdrawals, or pay suppliers with credit to minimize cash flow shortages. 3. Enables More Informed Future Planning Cash flow prediction helps you decide if a significant purchase can be made without jeopardizing the company's financial health. It’s a way to see if your organization can handle introducing new products or when is the best time to retire executives. This shows top management when and how the company can achieve stability. » Discover the benefits and difficulties of conducting a revenue analysis when planning for the future 4. Helps Determine Whether or Not Spending is on Target No matter how big or small, we know that every business has monetary targets it aims to hit. By analyzing your company's cash flow prediction, you'll learn if and when your goals are within reach. Moreover, you get to look closely at your budgeting and individual line items, analyze any patterns, and create more accurate budgets in the future. » Follow these tips to keep track of your business expenses 5. Simplifies Keeping Track of Overdue Payments Small businesses often extend credit to customers, which we think can be a risky move. A cash flow forecast helps you keep tabs on outstanding payments and better prepare yourself for any expenses or liabilities that might come up. It's also a way to manage any credit you offer customers who frequently miss payment deadlines. 6. Streamlines Management of Surplus Cash It’s essential to know when a surplus will occur so that you can make sure the money is used in the most effective way possible. For example, use it for debt reduction or reinvestment into your business. A few months of surplus implies you can afford to make long-term investments such as new products or services or implement new processes. » Follow this beginner's guide to profit and loss statements to help manage cash flow 5 Fundamental Cons of Cash Flow Forecasting 1. Complicated to Account For Unforeseen Factors We want to stress that cash flow forecasting is not an exact science. Many uncontrollable factors can affect the forecasted numbers: environmental changes, changes in political leaders, inflation, and emergency repairs. 2. Always Involves Some Degree of Probability While doing calculations, you might assume that nothing unexpected will happen in the future—no promotions, no price increases or decreases, and so on. This is unrealistic and could spell bad news for your company if you use it as a basis for business decisions. 3. Provides a False Sense of Security When you’re laying out your plan, you tend to create it with a positive outlook. But in reality, there’s a wide range of variables that impact the cash flow of your company. If you don’t have money set aside for unexpected occurrences, you're forced to make budget concessions elsewhere. 4. Manual Errors & Miscalculation May Result in Debt There are several potential issues you can face if you manually compile your cash flow forecast in a program like Excel. Inaccurate computations result from a number of human errors, including sloppy data entry, imprecise formulas, and duplication. All of these can be very expensive mistakes. 5. Can Result in Ineffective & Uninformed Decision-Making If your cash flow forecast is poorly crafted, you'll make ineffective and ill-informed decisions. For example, your company makes a large investment in cutting-edge production machinery in anticipation of future growth, only you're caught off guard later by an unanticipated change. If your revenue projections are too optimistic, you're in danger of overspending. The wrong forecasts put your business at risk of bankruptcy or other financial crises. » Analyze your net, gross and operating profit margins to make sure you stay on track What's the Verdict on Cash Flow Forecasting? While a cash flow forecast is an excellent way to predict the future financial health of your business, you should be aware that it’s not always accurate. Since cash flow forecasts don't consider many external factors, it's up to you to monitor and adequately respond to what's happening. We recommend that you incorporate accountability in all areas and include periodic reviews of your projection to control your finances better.
4 Simple Steps to a Seamless Wix Shopify Integration
Business management4 Simple Steps to a Seamless Wix Shopify IntegrationPlatform integration gives you the opportunity to ameliorate the overall customer experience and drive your sales. The good news is that integration can be approached in different ways, such as Wix App Market or other third-party service providers like top Marketplaces, Sales Applications, and Marketing Solutions. The bad news is that some of these other integration options can be expensive and complicated to use. With the Wix Shopify Integration, you can integrate your platforms in four easy steps. » Want to connect your Shopify store to TikTok? Here's how 1. Create a Shopify Buy Button & Copy the Embedded HTML Code To get started with your integration, you need to create a Shopify Buy Button. To do this, navigate to your admin page. Once you're on the admin page, click on "Create Buy Button". This will create a Buy Button for the product or collection you're selling on Wix. Next, select and copy the embedded HTML code for it. Save the copied HTML embedded codes directly into the Wix website editor so they're ready when you need them. Pro tip: If you want to add more than one Buy Button, all you need to do is repeat these steps. 2. Select the Wix Site You Wish to Add the Shopify Buy Button to Now it's time to log into your Wix account. Once you're in, navigate to the "My Sites" section and choose the site you want to update. Next, click on "Edit Site" at the bottom. This will help you to start the process of modifying your website, which takes us to the next step. » Learn how to choose a profit tracker for Wix 3. Add & Update the Embedded HTML Code Now, you're going to need the embedded HTML code you copied in Step 1. Navigate to the "+" (plus) button using your Wix Website Editor and select "More". Copy the HTML code and select "Enter Code". Now paste the HTML code into the section that says "Add your code here". You'll find it in the HTML "Settings" window. Now, click on "Update". Pro tip: Once you've pasted the code into the HTML Editor, you can style the button using CSS. 4. Finalize Your Wix Shopify Integration Almost there! As soon as you have updated your Wix website with the HTML code from Step 1, all you need to do is click on "Save". Now you can take advantage of the benefits you'll get from having an integrated and seamless website. Firstly, you'll offer a connected user experience, which means your customers can buy your products in a way that's no longer disruptive. Secondly, you can track your performance using both Wix and Shopify website analytics. You get to track your conversions, emails, and UTM (urchin tracking module). You'll also be able to analyze your sales and average order value while pinpointing your best-selling products generated through your Buy Buttons. All these features and capabilities will help you sell your products using different methods and, at the same time, help you increase the traffic going to your site. Bottom Line So, if you're the owner of a Shopify store and use the free Wix website builder, integrating these two platforms will help you track your website performance even more accurately. Take some time to compare Wix and Shopify for e-commerce to get a holistic view of what this integration can mean for your business. If used optimally, you'll see an increase in your sales while using the extra sales opportunities that come from a unified, seamless platform. » Unsure how to track and analyze your performance? Let BeProfit help
Best 12 Product Return Management Software For Ecommerce
BusinessBest 12 Product Return Management Software For EcommerceDo you know, 80% of ecommerce customers believe that a lousy return experience can break their loyalty? That’s the reason why you should integrate with good return management software and streamline your return process. If you are looking for return management solutions, then you are at the right place. Here we have curated a list of the top 12 software that will assist you in managing your returns. So, let’s dive in and check out all the software: Helplama HelpdeskHappy Returns Loop Returns Return Logic Returnly AfterShip Orderhive Ordoro Return Rabbit Narvar Ship HafbackReturnGo Helplama Helpdesk Helplama Helpdesk provides 24X7 return management in your store which ensures that no malpractice occurs while returning the product. It even assists you with the entire order and return history of customers which helps you in reducing return abuse in your store. Features Empower your customers to create returns/exchanges with an automated self-service portal.Allows you to download return labels in just a click. Helplama provides proactive support by automatically identifying delays related to your customers’ orders which you can solve beforehand and scale up the customer experience. Pricing Free- 15 DaysStandard- $99/Month/3 usersPro- $199/Month/3 usersEnterprise- $399/Month/3 users Start 15-day Free Trial Happy Returns Happy Returns is one of the few software that provides three types of returns solutions - return to the store, return bars, and product exchange. It provides an automated custom process by automatically submitting an electronic commercial invoice on your behalf. Features You can write custom return reasons, which will help you analyze the reason for product return. Provides multilingual support in 6 different languages like Dutch, French, Spanish, and more. Pricing Plus- $500/MonthEnterprise- Custom pricing Visit Website Loop Returns Loop Returns can automatically enforce your return policies and approve, reject, or flag a product return, saving you time and manual labor. The software has inbuilt metrics that can bifurcate the number of returns, exchanges, shopping, and more. Features Allows you to solve the reason for the return by collecting customer reviews and converting them into a report. Comes with a logistic feature that allows you to decide where the product should be returned. Pricing They have not listed the pricing. Visit Website Return Logics This software allows your warehouse team to get a birds-eye view of all the returned inventory, shipments, and more that have taken place in your supply chain. It even allows your customer support team to automate manual tasks and cut down on email queries. Features Return Logic provides warranty return and ensures that the returned item reaches your location safely. Gives you a report on the most profitable shoppers. Pricing Essential- $299/MonthBusiness- $599/MonthEnterprise- Custom pricing Visit Website Also Read: Learn eCommerce With Digital Experts Returnly If you are a company working for a cause then Returnly’s green return can be beneficial for you. The green return allows your customers to keep the product with them if it can not be reused, for example, cosmetic products, skin care products, low-value products, and more. Features Has a tracking page that assists your customers to track returns and order delivery. Allows international and in-store product returns. Pricing You need to book a demo to get their pricing. Visit Website AfterShip AfterShip allows you to custom-build a tracking page and provide branded experience to your customers. Additionally, it can send notifications to your customers via Email, SMS, and Facebook and make them aware of the return process. Features It can drive sales with email marketing campaigns. You can capture leads with AfterShips’s pop-up form. Pricing Essential- $11/MonthPro- $119/MonthPremium- $179/MonthEnterprise- Custom pricing Visit Website Orderhive Orderhive is a B2B and D2C order and return management software. It provides accurate stock counts with integrated warehouse management that saves your time and reduces the chances of human error. Features You can categorize, improve, and prioritize fulfillment categories. Comes with advanced reporting. Pricing Essential- $125/MonthPro- $225/MonthPro Plus- $325/MonthEnterprise- $500/Month Visit Website Ordoro Through Ordoro you can create and track RMA (return merchandise authorization) directly from their original order. The software can automatically send a return label to customers via email and ensure that your customers don’t send the article to the wrong address. Features Ordoro can receive and restock your returned orders.Can integrate with many shopping carts like Shopify, BigCommerce, Magento, WooCommerce, and many more. Pricing Free- 1000 Orders/MonthExpress- $59/MonthPro- $499/MonthEnterprise- $999/Month Visit Website Return Rabbit Return Rabbit’s workflow automation can automatically accept or reject a return request which saves your agents’ time. Moreover, it can automatically send emails to your customers and keep them informed of every return process step. Features Has dashboard analytic feature. Return Rabbit has an order tracking page that can be customized as per your store. Pricing Startup Plan- $200/MonthGrowth Plan- $400/MonthMarket Leader Plan- $515/MonthEnterprise Plan- Custom pricing Visit Website Narvar Ship Narvar Ship has more than 200,000 drop-off locations that allow your customers to easily return the product. You can even set VIP rules and prioritize your important customers. Features Can send notifications via email, SMS, Whatsapp, or Line. Promotes the exchange of products which reduces the return rate in your store. The software can predict the delay in delivery according to the courier service providers. Pricing They have not listed their pricing, you need to contact their sales team or book a demo to get a better idea of the plans. Visit Website Hafback Through Hafback you can build a branded return page and it can even integrate with your Shopify store in minutes. Additionally, Hafback works towards a green environment by planting 1 tree in exchange for 1 return. Features Hafback allows you to eliminate reverse logistics costs. It allows you to create a separate selling page for returned products. Pricing Basic- $199/Month Visit Website Also Read: 6 Best Plugins To Enhance Your WooCommerce Store ReturnGo With the help of ReturnGo you can easily convert returns into store credit and ensure you sell a product in the coming future. It allows your customers to drop the product at your nearby store reducing the chances of a product being lost. Features Can notify your customers of every return process reducing customer support queries. Provides actionable insights. Pricing They have not listed their pricing plans. Visit Website Conclusion Now, in the end, we hope that this article will help you decide on the best return management software. Although, most of the above-listed return management systems provide a free trial which you can use and then choose the best from the lot. However, if you are looking for software that allows you to discover your true ecommerce profit, then you should try BeProfit. It provides a cutting-edge cohort analysis for deep-level insights into customer lifetime value and marketing performance. Moreover, you can use the app anywhere and anytime to get your data. So, what are you waiting for? Start your free trial now!
Perfecting Your Sales Funnel With Micro & Macro Goals on GA 4
Business data analysisPerfecting Your Sales Funnel With Micro & Macro Goals on GA 4If you have worked with older versions of Google Analytics—such as Universal Analytics—you will know all about the Google Analytics micro and macro goals. In short, this is what Google Analytics called conversions before GA 4 arrived. So if we exchange "goals" for "conversions," you'll have GA4's micro conversions and macro conversions. All important interactions that you are leading your customers to complete are called conversions. Therefore, micro conversions are those interactions that lead your clients to finalize a macro conversion. A macro conversion is an ultimate conversion, such as the sale of a product. Let's look at an example: you have an online shoe store. A micro conversion is when your customer subscribes to your email newsletters. The email newsletters contain special discounts and deals that lead your client to a macro conversion—the sale of a pair of your shoes. How to Set Up Micro & Macro Conversions on GA4 There are three ways that you can set up micro and macro conversions on GA4. First, we will take a look at the three options, and then break each option down into step-by-step guides. Additionally, consider taking a look at our guide to increasing Shopify conversions with Instagram. Option 1: Create a New Conversion Event Using Events Already Collected in GA4 Log into GA 4Choose the propertyNavigate to the left-hand side menuClick on "Conversions"Click on "New Conversion Event"Type in the name of the eventSave, and you're done! Option 2: Set up a New Conversion Event Using a Custom Event Go to "All Events" on your propertyClick on "Create Event" Enter the name of the eventConfigure the parameters in the "Matching Conditions" sectionNavigate to "Conversions"Click on "New Conversion Event"Enter the name that you chose for the event—just remember that it needs to be the same as the name of the event that you createdSave, and you're done! Option 3: Using Google Tag Manager Click on "Tag"You'll find it in the left-hand side menuClick "New" > "Tag type" > "Google Analytics: GA4 event"In the tag, you must specify the name of the event, add your parameters and then create a trigger to assign to your tagSave the tagThe GA4 container will start to populate with the new custom eventJust remember to tell GA4 to mark this event as a conversion Examples of Micro & Macro Goals Driving Funnel Conversions Let's go look at an online store that sells kid computers as an example: Macro Conversions (Goals) This might be the sale of a kiddies' computer. Micro Conversions (Goals) Following a sales funnel order: Interaction with your landing page (clicking on sections)Viewing a video that explains how the computer can benefit childrenSigning up for your marketing emailerReading reviews from customersAdding a computer to a wish listAdding a computer to the cart Selecting the Best Micro & Macro Conversions for Your Business Choosing the right macro conversions will depend largely on what industry you are in and your platform for selling—dropshipping in 2022 is vastly different from running an in-store bakery. However, micro conversions are generally common in all industries. Let's look at three examples of macro conversions per industry: E-commerce The finalization of a sale using, for example, Google Ads conversion trackingSocial media platforms The opening of an accountBrick and mortar stores Signing up for a newsletter So, Which Should You Choose? There is no one-size-fits-all solution for selecting the best micro and macro conversions. It's important to remember that they need to work together to give you insights into building a successful sales funnel. In other words, your micro goals should follow your customer journey to reach the main goal of macro conversions. This will tell you what is catching your customer's attention and what is leading to an interaction, and that's where you need to focus your attention. It also means that your micro goals will change organically over time, while your macro conversions are not likely to change. Just remember to check out the best Shopify sales funnel apps for optimum results. To set your conversion goals, you need to plot the full customer journey. Once you have a typical journey of your website, you will need to decide which digital touchpoints or milestones may lead to macro conversions. Remember, this is not set in stone. As you analyze your metrics and data, you will set new micro conversions because they are developed over time. Concluding Thoughts It's never a walk in the park to optimize the data and analytics of an e-commerce store. The key takeaway is that you will learn over time, and it will become easier as you learn more. There is also so much information on the internet; you just need to google your questions and take the time to read up on the answers. The point is that not having micro and macro conversions is like walking with blinkers on—you will eventually be left behind. Challenge yourself, learn, grow, and give your competitors a run for their money! And always remember that goals are just one method of boosting conversions—read How to Increase Your Shopify Conversion Rate and How to Use Facebook Conversions API for Your Shopify Store.
4 Simple Steps for Connecting TikTok to Your Shopify Store
Marketing4 Simple Steps for Connecting TikTok to Your Shopify StoreAs a Shopify seller, you'll benefit from stretching your marketing efforts to every corner of social media, including TikTok. TikTok is a reasonably untapped market that can give you access to a younger user base, thus creating opportunities to boost sales, engagement, and brand awareness. If you're curious about how to link your Shopify store with TikTok, the following steps will guide you through the process. » Should you invest in TikTok? Discover if TikTok ads are worth it 1. Download & Install the TikTok App on Shopify From your Shopify Admin, navigate to the search bar and type in "TikTok". Alternatively, you can navigate to the app tab on the left-hand panel and perform the same search. Select the official TikTok by TikTok Inc. App. You should note that the TikTok app for Shopify is only available for stores that have a business address in the following countries:United States, United Kingdom, Spain, Germany, Italy, France, Indonesia, Thailand, Vietnam, Malaysia, Japan, Israel, South Korea, Canada, Australia, Austria, Sweden, Ireland, Saudi Arabia, Egypt, United Arab Emirates, Philippines, Poland, Singapore, New Zealand, Belgium, Netherlands, Denmark, Portugal, Greece, Finland, Turkey, China, Hong Kong SAR, Switzerland, Norway, Russia, or Brazil. Select Add app to install the Tiktok app to your Shopify store. 2. Set Up & Connect Your TikTok Business Account Once the TikTok app has been installed, it will be added to the left-hand panel. Select this tab and then select "Set up now". From the window that opens, select "Connect account" to connect your TikTok business account to your store. If you don't have a TikTok business account, one can be created by following the "Create a TikTok For Business account" link or by navigating to the TikTok business page. In the window that opens, enter your TikTok business account details and log in. Next, you'll need to connect the Tiktok ads manager by selecting "Connect" in the relevant box. The level of customer data sharing will also need to be selected. This data is used to target posts and ads with Tiktok users, which allows Tiktok to measure campaign performance and improve targeting. You can find out more information about data sharing by selecting the "Learn More" link within the Customer Data Sharing box. 3. Implement a TikTok Pixel for Tracking Purposes After selecting your data-sharing options, you will need to connect a TikTok pixel on Shopify to track the impact of your ads on your store. If you have a pixel, select it and click on "Connect". If you don't, you'll need to create one by selecting the "Create New Pixel" link. Once your pixel has been created you can connect it and then select "Confirm" to continue. The Tiktok pixel makes it possible to track events across your store, giving you insight into how your ads perform. Some elements that the Tiktok pixel tracks include: User actionsCustomer behaviorConversions » Need more clarification on pixels? Here's the simplest way to install and use TikTok pixels 4. Verify Your Pixel is Active Finally, you'll need to ensure that your TikTok pixel is verified and activated. To do this, log in to your TikTok Business Account, hover over "Assets" and then select "Events". Look for the pixel that you created in Shopify. How You'll Benefit From Connecting TikTok to Shopify Run ads directly from your Shopify store Connecting TikTok to your Shopify store allows you to advertise and sell your products directly through Shopify with shoppable videos and tags. The new shopping tab lets users browse for products without ever having to leave the platform.Create custom audiences Through Shopify, you can control and adjust the settings of your TikTok campaigns such as refining the audience you want to advertise to or the products you want to showcase.Improved insights Thanks to pixel tracking and Shopify's analytics, you can keep better track of how your campaigns are performing and pinpoint any problem areas. » Should you invest in other social media? Find out if TikTok vs Facebook ads are better Let BeProfit Help Once you've tapped into the more than one billion active users on TikTok, you'll need to keep close track of your TikTok ads metrics and how it influences your business and its profits. The innovative app from BeProfit lets you connect all your stores to one dashboard, thereby allowing you to easily track the profits from your marketing efforts from a single location. » Want to see what BeProfit offers? Explore BeProfit's features
Cohort Analysis: How to Better Understand Your Customers
Business data analysisCohort Analysis: How to Better Understand Your CustomersAs an e-commerce store owner, it's important to understand how customers engage with your site, because then you can optimize your pages accordingly. By using cohort analysis, you can achieve an even deeper understanding of your customer base, because you're relying on data parsing and predictive modeling for the future. Now, you may share the common misconception that you need a data scientist to do this analysis—but you don't. You can easily and successfully do it by yourself, thereby benefiting from its significant advantages, particularly in the context of e-commerce. e-Commerce Cohort Analysis An e-commerce cohort analysis will group your clients according to common traits and characteristics. Within each cohort, you can track users' entire customer journey to identify key patterns and any changes in their behavior. Cohort analysis can answer questions like: How often do customers shop in your store?How much do they spend (average order value)?How long do they engage with your store? Understanding Cohorts Every cohort is time-bound: it has a start and end date. This is because one user can belong to multiple cohorts during different time periods. For example, a user can buy different products, use different devices to access your site, or carry out actions on different days. You can conduct your analysis more easily when you focus on data set in a certain time period. For e-commerce, you can analyze the following cohorts: Product or service Find out which of your products or services encourage repeat purchases. You can focus on these items in your marketing campaigns. Country What works in one country doesn't always work in another. Understanding the different trends according to geographical areas will give you deeper insights into your customers' behavior.Marketing channels Determine how customers engage with your marketing channels, because this will help you optimize your ad campaigns. » Struggling with ad campaigns? Follow this ultimate guide to e-commerce ads Behavioral Cohorts Behavioral cohorts allow you to define a specific group of users based on their actions over a specified period of time. For example, customers who buy a discounted product on the same day during a sale period are a behavioral cohort because they have a high affinity for discounts. Behavioral cohorts can help you understand your customers better because: You get to see how your users engage with your business.You find out which of your marketing campaigns attract which customers.You'll learn how to retain customers and get valuable insights into your churn rate. Acquisition Cohorts Acquisition cohorts focus on the "when" and "how" of acquiring a new customer. This can be replicated to acquire more customers. Examples of some grouping factors in acquisition cohorts include: Types of discounts usedType of marketing campaign with the highest engagementMarketing channel with the highest engagementProducts purchased Acquisition dates The insights you can get from these grouping factors can help you determine which discounts are most popular, which marketing campaigns and channels work best for your business, which products are more popular, and when customers are more likely to convert. Acquisition cohorts will also tell you at which point of the customer lifecycle or journey your users are more likely to drop off. » What does it cost to acquire customers? Here's how to calculate customer acquisition cost Additional Benefits of Cohort Analysis for e-Commerce But that's not all. Here are additional benefits of cohort analysis that you simply can't ignore: Identify best sellers Other than identifying your popular products, you can identify best sellers and seasonal trends. This will help you to plan your stock holding according to what your customers want and when.Identify your best-performing acquisition channels Knowing which of your channels is enabling the most sales will help you adjust the other channels in a similar way, streamlining the purchasing process for all customers on all channels.Reinforce your marketing efforts with data When you know what works and what doesn't, you can adjust your campaigns accordingly— eventually reaching a point where you give your customers exactly what they want. » Do you have a Shopify store? Learn how to conduct cohort analysis for Shopify Bottom Line If you want a thriving e-commerce business, you need to get into the minds of your customers successfully. Cohort analysis will help you achieve this. Sure, there are other data analytics you can use, but beware of "vanity" analyses that give you numbers that may make you feel good, but don't give you engagement (like cohort analysis does). Engagement is a much richer and more valuable look into the characters and behavior of your customers. If you need some help with cohort analysis, consider BeProfit's innovative app to help you effortlessly solve the pain points of profit tracking and calculation. » Need an all-in-one data analytics partner? Explore BeProfit's solutions
How to Calculate Incremental Margin in e-Commerce (Formula + Explanation)
Profit optimizationHow to Calculate Incremental Margin in e-Commerce (Formula + Explanation)Are you new to the big, wide world of e-commerce analytics? Do you find it complicated and overwhelming? Well, you're not alone. Even some of the more experienced sellers are constantly looking for new ways to advance their insights and optimize their decisions. Calculating and understanding incremental margin is a useful metric to help you dig deeper into your profitability and growth. » Worried about your profit margins? Explore how to increase your e-commerce profit margin Understanding Incremental Margin Let's start right at the beginning. Margin is the profit you make from selling your products or services, thereby giving you perspective on the overall financial health of your business. Incremental margin is the profit you make from selling an incremental unit of your product or service. In other words, it measures how your profits change because your sales volume has changed. This feeds directly into the growth of your business, because incremental margin will help you make predictions about your business's future performance. In comparison, margins reflect your business's current performance only. Formula Use this formula to calculate your incremental margin: Incremental Margin =(Ending Profit Metric - Beginning Profit Metric) / (Ending Revenue - Beginning Revenue) Incremental margin can be expressed as a percentage. It measures how a specific profit metric has changed in relation to any changes that occurred in revenue. Therefore, you can customize the formula according to which data you want to analyze (e.g., net profit margin, gross profit margin, EBITDA margin, etc.). The different metrics will have different increments. Common Profit Margin Metrics to Calculate Incrementally Gross Profit Margin Use this formula to calculate your gross profit margin: Gross Profit Margin = Gross Profit / Revenue x 100 Gross profit margin tells you how much profit you've made after you've deducted the cost of goods sold (COGS). This refers to the direct costs that are associated with the production of the products or services you sell. Gross profit margin provides perspective on your business's profitability, but because it focuses on direct costs only, it also comments on the management of these costs. A low gross profit margin may indicate operational changes are necessary. » How do you calculate COGS? Follow this easy guide EBITDA Margin Use this formula to calculate your EBITDA (earnings before interest, taxes, depreciation, and amortization) margin: EBITDA margin = EBITA / Total revenue x 100 EBITDA margin measures how much your business earns before interest, taxes, depreciation, and amortization. Calculate your earnings by deducting operating expenses (COGS, selling, general, and administrative expenses) from your sales revenue. EBITDA margin is also known as a profitability ratio. Specifically, it indicates whether your business has a healthy cash flow because the calculation doesn't take non-cash expenses into consideration. Net Profit Margin Use this formula to calculate your net profit margin: Net Profit Margin = Net Income / Revenue x 100 Unlike your gross profit margin, your net profit margin accounts for all your expenses. Calculate your net profit margin by deducting COGS, interest, taxes, operating, and other expenses. Net profit margin is easily the most important profitability analysis calculation. Ultimately, it tells you whether your current practices are working because it checks that you're generating enough profit while keeping your expenses under control. You can also use this metric to compare your business's performance across different reporting periods, thereby setting benchmarks for yourself. Operating Margin Use this formula to calculate your operating profit margin: Operating Profit Margin =Operating Profit / Revenue x 100 Your operating profit margin is a performance ratio. It tells you the percentage of profit your business makes from sales after paying for production, but before deducting interest and taxes. Operating profit margin, also known as Return on Sales (ROS), checks whether you manage your sales effectively, i.e., can you produce profits just from your core operation? If not, then it means most of your revenue is coming from another source—and not the product or service you're selling. » How do you evaluate profit margins? Find out how to determine high profit margins Best Practices for Interpreting Incremental Margin Make sure you're working with correct and useful data. There's no point in calculating incremental margin if it's going to be incorrect. Consider investing in a profit calculator tool to help you manage your data and calculations. BeProfit allows you to connect all of your e-commerce stores to one platform with an aggregated view of your business performance. Also, realize that calculations can vary, especially if you're in manufacturing and dependent on external factors. View your incremental margin realistically and investigate when it indicates problems. » Need help calculating your profits? Let BeProfit help
40+ Best Shopify Apps to Increase Your Profits in 2022
Business management40+ Best Shopify Apps to Increase Your Profits in 2022The world has shifted online, everyone can agree on that. During the last decade and especially over the past year, more and more store owners are transforming their business to adapt to the new reality of uncertainty and change. But making this kind of change successfully requires courage, initiative, and most importantly – knowledge of the eCommerce space. That’s exactly where Shopify steps in, making the process of creating an online store, managing products, handling payments, and of course much more, as intuitive as it gets. With over 5,000 Shopify apps that integrate with its online stores and cover a wide range of business optimization needs (including apps to increase profits by selling online), Shopify is one of the most popular eCommerce platforms out there with its market share standing at more than 20%. In this article we will cover some of the best apps the Shopify app store has to offer to help you optimize your business on your way to grow your store and increase your bottom line. Best Upsell Apps for Shopify Rush - Order Tracking & Lookup Rush is a state-of-the-art, automated shipment tracking solution for Shopify sellers. The app includes every feature you need to build a superior post-purchase experience. Boost customer satisfaction and increase your AOV and CLV as you go. Provide your customers with granular updates on their orders status via Rush’s smart order delivery notifications, integrated with Klaviyo & Omnisend. Build a fully customizable tracking page, add upsells & cross-sells and boost your bottom line. Rush has an outstanding 5-star rating from more than 90 reviews on the Shopify app store. Pricing starts at $9 per month. Free plan and 7-day trial are available. iCart Cart Drawer Cart Upsell iCart is the most powerful conversion and optimization toolkit that helps e-commerce stores boost sales and generate higher revenues. iCart helps you create gift offers for their customers such as free products, BOGO, product bundles, and many more. Online sellers can also sell their add-on services like gift wrapping using iCart upsell app. Don't you think your shoppers see the same shopping cart design everywhere? With the iCart app, you can customize templates for the cart drawer as well as their full cart page. The apps offer different helpful widgets that work as sections in the cart template like cart items, checkout buttons, progress bar, custom HTML, birthday collectors, and many more. The app is free to use up to 50 orders. It has an average 4.8 star rating from over 150 reviews. Vanga AI - Automatic Upsells for Shopify Vanga helps you increase your revenue from each order on Shopify using AI. The app instantly automates your upsells so you don’t have to spend time on configuration or funnel building. Powered by an AI algorithm that upsells better than any human, Vanga automates your revenue growth based on data and customer behavior with no effort or setup required. Vanga automatically enables upsells for 100% of the products in your store and instantly drives up the AOV from all the orders your customers complete. When you need precision, you can create specific upsells using manual controls for your own funnels Personalized Recommendations by Perzonalization Perzonalization app for Shopify lets you easily upsell your products to boost your store’s AOV. The app provides AI powered related products, upsells, cross-sells and many other algorithms to increase loyalty and sales. The app features product recommendations on nearly all page types of Shopify as well as abandoned cart emails (for potential customers who didn’t add any items to their cart) and browse reminder emails. Perzonalization analyzes your customers’ behaviors in real time using AI-powered technology to help you optimize your store and bottom line. The app offers a free trial with monthly fees starting at $9.99 with no upfront costs; it integrates with Magento, PrestaShop, OpenCart and WooCommerce. PickyStory Upselling and cross-selling are vitally important to the success of your Shopify store. PickyStory makes it easy to generate more revenue from every store visit by offering highly customizable, irresistible deals that can be displayed on any page in your store. Sell products together with bundles (auto or manual) on your product pages, create a gallery of shoppable looks, use kits for tiered pricing offers, let customers create their own product bundle, aggregate multiple products and sell as one, and more: PickyStory has a deal to suit your every need. As well as offering upselling deals with proven results, PickyStory comes with several other valuable benefits. PickyStory auto-syncs your inventory at SKU level, making it easier than ever to keep track of your stock. PickyStory’s deals are all created with clicks (no coding skills required) and fully customizable to integrate seamlessly into your store. ReConvert Upsell & Cross Sell There’s nothing like getting notified about a new order, every online seller will tell you that. But on the consumers’ end, the process of completing an order is of great importance and should be carefully planned to increase retention rates. The Reconvert app for Shopify helps users do just that, by optimizing their order confirmation page. By offering an easy-to-use drag and drop interface, the Reconvet app allows full customization of websites’ ‘thank you’ page. The app integrates with many of the most popular apps on Shopify and provides a variety of built-in widgets including discount pop-ups, product recommendations, videos, social sharing options, post-purchase surveys, SMS and email marketing campaigns, and more. Reconvert offers several subscription plans including a free one, and has an astonishing average 5 star rating from over 2,000 reviews. Gift Cards and Loyalty Program Gift Card and Loyalty Program is a certified Shopify Plus app developed by Rise.ai. Its shopify loyalty program helps users drive new customers to their store and increase their profits by creating and sending customized, digital gift cards and gift vouchers. Users of the app are not restricted to Shopify only, as it has a multi-channel capability by which they can offer their gift cards across various ecommerce platforms. Among many features, you can use automated rules to increase loyalty, offer returns and refunds and even send bulk cards to expand your marketing reach. The app integrates with Yotpo, Klavio, Recharge, Loox and more. It offers a 7-day free trial with pricing starting from $19.99 per month. It has an amazing average 4.9 star rating from over 700 reviews. Skip to Checkout by Koala Apps Skip to Checkout is one of the many powerful tools offered by the team over at Koala Apps. This app does pretty much what it sounds like – it helps users end up at the checkout screen more quickly! You probably know by now that the longer customer journeys to the checkout screen end up hurting your sales rates. So what does Skip to Checkout really do? This top app reduces the time it takes for your visitors to convert to customers, reduces your abandoned shopping cart rates, increases sales, and allows you to customize checkout screens along with your store’s CTAs. Skip to Checkout requires no coding, doesn’t change your store’s theme, and comes with a free 3-day trial. Pricing starting at $4.99 per month. Best Shopify Dropshipping Apps Nihao Dropshipping Nihao Dropshipping provides a one-stop solution for Shopify and WooCommerce merchants in the shape of a free dropshipping app. Source products from a variety of new and winning niche items which are added every day, and post free product sourcing requests to find the best sources from China. More features include free warehousing, custom packaging, print-on-demand, dedicated customer service, order tracking, and more. If you’re new to dropshipping, this is the right place to start your journey. Nihao Dropshipping is free to install and has an overall rating of 4.9 from over 30 reviews on the Shopify App Store. Printify – Print on Demand The Printify app enables its users to create and sell their unique designs by handling everything from printing to shipping. It offers a rich catalogue of more than 250 products, a Mockup generator tool, a network of on-demand print providers, and more. Printify’s premium plan costs $29 a month, while offering a free plan which includes management of up to 5 online stores, unlimited number of product designs, 24/7 support, and more. It has an average 4.2 star rating from more than 1,500 reviews. Dripshipper: US dropshipping Dripshipper is the go-to app for all of Shopify’s coffee-enthusiast entrepreneurs. It provides its users with a set of tools to kick off their online coffee business, from producing high quality coffee to creating and handling orders. Their freshly toasted coffee is delivered directly to consumers within 3-5 business days, packaged with custom labeling. Pricing starts from $30 per month including a 14-day free trial. The app has an average 4.2 star rating from over 160 reviews. Spocket: US & EU dropshipping The Spocket app offers dropshippers a wide variety of low-cost, print-on-demand products, both in the US and Europe. It features super-fast deliveries and an effective inventory management system, as well as 30%-60% discounts on different retail items. A great advantage of Spocket is that it allows users to test products by ordering different samples to verify quality and speed of delivery. The app integrates with Pintful, Privy, Oberlo, Loox, and more, and has an average 4.6 star rating from over 2,600 reviews. It offers a free plan while premium plans start from $24 per month including a 14-day free trial. Best Free Shopify Apps Digital Assets – Digital Product Delivery Downloadable Digital Assets is the leading digital download delivery app on the app store and was chosen as a Shopify staff pick in late 2020. You can sell any kind of digital product such as photos, videos, e-books, patterns, audio, software, podcasts and pretty much anything else. Digital Assets runs on ultra fast servers that deliver digital products to your customers in no time. It’s super easy to set up – simply upload your files, attach them to your Shopify products and then customize your settings to suit your store. The user interface stands out above the other digital download apps, with it’s very easy-to-use system. Digital Assets has some unique features such as displaying order downloads in customer accounts, on the checkout summary page and via email, attach personalized files to a customer’s order, fraud protection to halt high risk orders receiving downloads until further verification, send download emails from your company email and much more. Learn how to sell digital products on Shopify here. Push Owl Web Push Notification The Push Owl app enables users to bring their potential customers back to their cart by sending automatic web, email or SMS notifications. It features detailed retargeting together with custom reporting, flash sales, subscriber lists integration, optimization of notification sending time, and more. It integrates with Stamped.io, Judge.me, Loox, Fera.ai, Flits Store Credits, and In Stock Alerts. The app has an incredible average 5 star rating from more than 1,400 reviews. Vimeo Create – Video Maker The Vimeo Create app enables the automatic generation of high quality videos out of existing product images and texts. Among many things, it features an easy management of all your videos in one place including guided video templates that cover a wide range of ecommerce use cases such as product introduction, new arrivals, highlights of special offers, testimonials and more. The app integrates with Google drive, Google Photos, Facebook, and Youtube. It has an average 4.6 star rating from over 500 reviews. Free Traffic & Ads Free Traffic & Ads connects between different store owners and provides an easy-to-use ad exchange service. Each of the store owners receives an ‘Exchange Credit’ in return for displaying ads on their online store. These credits are collected and can later be used to fund ads on other stores. The app features easy management of campaigns and ad creatives, real-time analytics, customization of ads, and more. It has an average 4.5 star rating from over 3,600 reviews. Free GDPR + EU Cookie The Free GDPR + EU Cookie app lets Shopify stores display a cookie bar banner asking website visitors for their consent to collect their personal data, according to GDPR law. The app enables customization of the banner’s design and is compatible with all Shopify themes. It integrates with many 3rd party apps like Spocket, Oberlo, Printful, Loox, Recart, Pushowl, Privy, Klaviyo, Kit, and more. The app has an average 4.6 star rating from more than 1,000 reviews. Abandoned Cart Recovery Hero The Abandoned Cart Recovery Hero app helps you increase your conversion rates by enabling browser notifications which takes potential customers back to their abandoned carts. The app features customization of notification messages in just a few clicks, with no coding needed. It has an excellent average 4.7 star rating from over 1,600 reviews. Best Profit Tracker App for Shopify BeProfit Considering that many Shopify store owners struggle to accurately calculate their profit margins, BeProfit is your go-to app if you're looking for a precise Shopify profit calculator. It will help you keep control of your store by tracking and analyzing your business metrics, lifetime profit and expenses. It provides an intuitive dashboard which includes a breakdown of your orders, expenses, products, inventory, shipping and much more, all in one place, all customizable. An easy integration with various ad platforms (e.g. Google Ads, Facebook Ads, TikTok Ads, Snapchat Ads, Pinterest Ads) makes it easier than before to track your ad spend and get insights which can actually translate into more profits. The app is rich in many additional features like building custom reports, importing and editing shipping profiles, and tracking fulfillment and transaction status of your orders. BeProfit has an excellent average 4.7 rating from almost 60 reviews. Best Shopify Shipping Apps In Store Pickup Local Delivery by LogBase This app is ideal for bakeries, grocery stores, restaurants, florists, cake shops, and other stores that offer pickups, allowing customers to schedule local pickups and deliveries. The app makes it possible for store owners to set different local delivery and pickup times and dates, limit orders per slot, and set cut-off and preparation times. It's super easy to customize per your requirements thanks to multi-location, product preparation time, fulfillment, and availability. Additionally, you can set delivery rates based on zip code, order value, weight, and product type. Currently, the app has more than 445 excellent reviews and a 5-star rating on the Shopify app store. The monthly subscription starts at $6.99 with a free trial period of 14 days. Return & Exchange Portal by ReturnGo Seamlessly create a positive return and exchange experience to boost customer satisfaction and loyalty. The Return & Exchange Portal app features a customized return management system that makes it easier than ever to let customers request a return or exchange. Offer your customers store-credit support in any currency or language. Maximize your profit and Customer Lifetime Value by leveraging a variety of options for customers to pick their preferred alternative to refunds. ReturnGo has an outstanding 5-star rating on the Shopify app store and more than 90 excellent reviews. Pricing starts at $9.97 per month with a 14-day free trial. Shipping Rates Calculator Plus The Shipping Rates Calculator Plus app lets you easily display your shipping costs to your website visitors when they view their shopping cart. As one of the most important things for online shoppers when viewing their cart is getting a breakdown of their total costs, including shipping costs, this can significantly increase the chances of making a sale. The app uses your Shopify’s API together with data about users’ location to determine the exact shipping rate. It integrates with Multi-Currency, Canada Post, USPS, UPS and FedEx. The app has an average 5 star rating from over 200 reviews. Pricing is $6.90 per month including a 30-day free trial. Intuitive Shipping The Intuitive Shipping app provides all the data you need to determine the exact shipping rate for each of your orders using the SmartBox algorithm. Features include an advanced Rate Blending which allows setting rates from over 40 built-in rules, and a pick-up or delivery options within a specified postal zone (also supports UK postcodes). In addition, it offers adding special shipping descriptions under your shipping rates section at checkout, and can accurately calculate rates of major carriers including DHL, FedEx, USPS and more. Pricing starts from $29.90 per month including a 14-day free trial. It has an average 4.9 star rating from over 150 reviews. Packline Pro Shipping Platform The Packline Pro Shipping Platform app offers an optimization of the entire shipping process, beginning with importing orders, printing labels, as well as picking and packing orders. Among the app’s features you’ll find different automation tools such as bulk printing and setting of pricing rules, as well as constant customer support. The app also offers an optimization of the checkout process to increase conversions and integrates with Hermes, UPS, DPD, DHL,TNT and GLS. Packline Pro Shipping Platform is free to install and has an average 4.8 star rating from almost 400 reviews. Advanced Shipping Rules The Advanced Shipping Rules app for Shopify will help you take charge of your complex shipping needs by managing all your rates and shipping rules by yourself. Using the app you can set advanced package dimensions, restrict air rates or products from specific zones, add insurance and signature options, customize titles and subtitles of shipping rates, and more. The app integrates with Printful, Printify, Pixels, and Gooten. It offers phone support and an unlimited free trial while using its test mode, while premium costs $9 per month. The app has an average 4.8 star rating from over 300 reviews. Shipway – Shipping Automation The Shipway app for Shopify covers a wide range of shipping needs, from automatic allocation of tracking numbers to generation of shipping labels in bulk, and automation of self-service reports. The app provides users with the option to download invoices in an easy way and track the shipping status of all products in one place. It integrates with FedEx, Bluedart, Delhivery, Tally, Aramex, and has an average 5 star rating from more than 300 reviews. Best SEO App for Shopify SEO Audit + Image Optimizer SEO Audit + Image Optimizer allows automating your store's site health and making it more visible on Google. It includes site health analysis, SEO audit, broken links checker and optimization of store metadata. Apart from this, there is an image optimizer that reduces images size and at the same time preserves visual quality. The app has an average 4.6-star rating from over 680 reviews. It offers a free plan which includes a general SEO scan, optimization of 50 images and 10 products plus page speed analysis, while the pro plan starts from $12 per month. Shogun Landing Page Builder The Shogun Landing Page Builder app features an easy-to-use drag-and-drop page designer including A/B testing tools, all to allow optimization of your online store’s pages, from promotion pages to blog posts, sales funnels and product pages. It includes more than 30 page templates optimized for mobile view and also allows you to develop custom elements using JavaScript, CSS and HTML. More features include optimization of texts, buttons and images to match SEO best practices, as well as improvement of page speed. The app offers 24/7 support and integrates with Google Analytics, Adobe Typekit, Instagram, Facebook, Youtube and Pinterest. Pricing starts at $39 per month including a 10-day free trial. It has an amazing average 4.9 stars ranking from more than 2,300 reviews. Avada SEO Image Optimizer Avada SEO Image Optimizer will help you improve your website’s speed and store rankings. Features include optimization of image ALT tags, Google structured data, meta tags, and more. The app provides detailed SEO reports including an analysis of your product pages to detect problems and suggestions for improvements. The app integrates with Page Builder: Pagefly, Shogun, GemPages and LayoutHub. Avada SEO Image Optimizer is free and has a great average 4.9 star ranking from more than 800 reviews. SEO Optimizer: All-In-One SEO The SEO Optimizer app is rich in features to improve your store’s SEO rankings in Shopify. It includes tools to optimize images and meta tags, monitor broken links, manage Google Snippets, generate easy-to-understand SEO health reports, and more. The app has an amazing average 4.5 star rating from over 2,600 reviews. The app’s pro plan costs $29.88 per month while a free plan is available and includes different features to optimize images according to SEO best practices. SEO Booster – SEO Marketing The SEO Booster – SEO Marketing app is an all-in-one SEO app to increase organic search performance. It features an automatic detection of issues related to your store’s performance on Google, re-organization of your store’s data according to Google’s best practices, re-adjustments of store’s components to be mobile optimized, and more. The app has a great average 4.7 star rating from over 1,900 reviews. It offers a free plan which includes a general SEO scan, detailed SEO instructions and more, while the pro plan costs $29.99 per month and includes a 7-day free trial. Best Marketing Apps for Shopify LangShop - AI Language Translate AI Language Translate LangShop is a complete language translation & currency converter solution for Shopify stores. The app allows translating & editing content including checkout and dynamic one without limits on words and page views, combining AI machine & human translation. The app has an excellent 4.7-star rating from more than 550 reviews. Pricing starts at $10 per month with a 14-day free trial. A free plan is also available. Adoric - Popup and Gamification Adoric is an easy-to-use popup and gamification app with many different options for different goals. It allows sellers to increase their conversion rates by showing the popups to the right users at the right time, thanks to their trigger and targeting features. Adoric offers fun elements that are easy to implement, such as falling gifts, spin the wheel, exit-intent popup, cart saver, and email popup. Adoric allows users to try any of their plans for 14 days with an unconditional money-back guarantee. A free-forever plan is available as well as 3 paid plans, determined by the number of your page views. Vidjet - Popup Videos Vidjet is one of the best on-site video display tools on the Shopify App Store. The app enables Shopify sellers to display video content on their online shop, without any coding experience required. You just install the Vidjet app, upload your video and have it published. Choose from a variety of use cases (conversion, engagement, embed, or from scratch) and display your campaigns on multiple webpages, with in-depth segmentation options varying in accordance with your customers' journey. The best part? Videos are displayed as non-intrusive pop-ups, without affecting the website's speed or the customers' shopping experience. Vidjet is free for all users with up to 1000 video plays per month and has an excellent 5-star ranking on the Shopify App Store. UpPromote UpPromote helps businesses of all sizes to optimize their profits and increase customer retention by growing their networks and advertising at no costs. Among many features, it provides the option to build multiple commission offers to affiliates or influencers, to communicate with them using an in-app chat, and track their performance through numerous channels. The app integrates with PayPal, WordPress, Klaviyo, Bold Subscription and Mailchimp. It has a free plan available while premium plans start at $21.99 per month. The app has an average 4.9 star rating from more than 1,200 reviews. Ali Reviews Ali Reviews is the leading review app for Shopify businesses of all models, with a 4.9 average ranking on the Shopify app store. This app helps you take full advantage of customer reviews to build a strong reputation, and most importantly, increase conversion rates. The Ali Reviews app provides superb features, including collection of reviews via email and SMS, rewarding reviewer’s efforts with discount codes, and reducing cart abandonment rates with review widgets. It also allows you to migrate data from Loox, Yotpo, Stamped, Judge.me, and Shopify Product Reviews with ease. Ali Reviews is fully responsive on mobile and tablets, working perfectly with the latest Shopify Dawn theme and Online store 2.0. The app offers a 7-day free trial with no prior charge approval. Pricing starts at $9.9 per month. Reputon Customer Reviews The Reputon Customer Reviews app will help you dramatically improve your store ratings, trust score, SEO and reputation by working with your happy customers. Customer Reviews App lets you receive valuable reviews by sending automated follow-up email requests once your customers receive their orders. Improve ratings and customer feedback on a large variety of review websites such as Google Reviews, Trustpilot, Amazon, and more. Handle negative reviews. Minimize chances of bad reviews on Facebook, Sitejabber and Amazon. Pinpoint negative reviews and get social proof in no time. When your reviews and ratings grow fast on auto-pilot, you get a double profit – increasing your brand loyalty and getting better rankings on different search engines. Reveal: Increase Your CLV Omniconvert REVEAL is a Customer Value Optimization Platform that helps merchants understand and predict their customers’ behavior to improve Customer Lifetime Value. It makes complex data easy to understand and visualize, reveals insights and helps them treat customer segments according to different marketing channels. Reveal increases lifetime value, loyalty and customer retention by using advanced buying behavior segmentation (the RFM model), tracking and rewarding customers based on their lifetime spend, using enhanced email marketing through its integration with Klaviyo, lowering ad spend by using the power of the best buyers, predicting when customers will buy next, maximizing profits and tracking only the metrics that matter. Nudgify Social Proof & Trust Nudgify by Convertize is a Shopify app built to boost sales and sign-ups using the power of notifications. Its built-in analytics lets you see exactly how each Nudge (notification) increases your sales. More features include an automatic creation of social proofs to encourage cross-sells, unlimited groups of Nudges and constant in-app chat support. The app is available in 16 languages and has an average of 4.5 rating from more than 50 Shopify reviews. There is a free plan available, pricing starts at $9 per month. Growave Growave is an all-in-one marketing platform for small and medium-sized Shopify brands that helps them reach, engage, and convert their customers. The app offers various tools, such as Reviews, Wishlists, Q&A, Loyalty and Referral, Social login, Instagram galleries, and more. Growave is very easy to install and use despite its extensive functionality. Growave offers affordable pricing to suit any brand’s growth stage. Such multifunctionality of the app makes it the ultimate platform for online store conversions and sales. It is as much as six times more cost-effective than any of the alternatives on the market. Another highlight of Growave is fast and responsive 24/7 customer support. Undoubtedly, it is the best app for growing Shopify businesses looking to build engagement and increase customer retention. Loox Loox is a product review app enabling Shopify stores to get customer reviews automatically. It helps Shopify merchants gain credibility and optimize their customer retention and conversion rates. The app features effective email campaigns to gather reviews and a customizable product review display which allows integrating high quality images. Loox is available in 17 languages, has 24/7 customer support and is GDPR compliant. Loox integrates with Klaviyo, Recart, PushOwl, Google Shopping, Aftership and more. It has an astonishing 4.9 star rating from no less than 6,000 reviews! Pricing starts from $9.99 per month including a 14-day free trial. Pop up, Email & Exit Pop Ups The Pop up, Email & Exit Pop Ups app by Poptin lets you increase conversion rates by enabling a quick creation of embedded forms, many different types of pop ups, and more. The app features a simple-to-use drag and drop editor, advanced targeting options, settings of various rules, A/B testing of pop-ups, and an integration with some of the most popular marketing automation platforms like MailChimp, Zapier, HubSpot, Klaviyo and more. It is GDPR compliant and has an average 4.9 star rating from over 100 reviews. The app offers a free plan while premium plans start from $19 per month. Yotpo Product Reviews and Photos Yotpo is an all-in-one eCommerce marketing platform enabling Shopify merchants to increase their sales by optimizing their content. Using the app you can collect reviews, showcase customer content, optimize SEO efforts, build your own community and get insights to allow improved business decisions. Yotpo offers several premium plans, as well as a free plan which includes auto review request emails, social and moderation tools, and more. The app integrates with Facebook, Instagram, Google, and Klaviyo, and has an average 4.7 star rating from more than 2,500 reviews. DataFeedWatch DataFeedWatch is a leading feed marketing solution combining data transformation with help and advice that empowers Merchants, Agencies, and Enterprises to succeed on eCommerce channels. Businesses can use this tool to transform their product data and meet the requirements of over 2,000 shopping channels with high-quality integrations. Intuitive and easy to use, DataFeedWatch gives merchants the tools needed to achieve greater visibility and ROAS from their eCommerce campaigns on Google, Facebook, Amazon, and various other shopping platforms. This can be seen through their various case studies. It’s a simple solution for anyone looking to cut back on the time spent maintaining their data feeds while surpassing their competition. ModeMagic ModeMagic connects your store’s data to your product images to help you avoid shopper drop-offs, boost your productivity, keep your store updated, and catch your customers’ eyes. Their out-of-the-box automation playbooks empower you to tap into buyer psychology and increase CTR from collections to product pages by 45% and add to cart by 30%. Add a little bit of magic across your store funnel with customized stickers, badges, icons, product feature cards, and more. Create urgency and nudge your customers towards products they like with this awesome app. ModeMagic has an average 4.9 star rating from over 400 reviews and offers a free plan (their ‘Starter’ plan costs $9 per month). Reviewbit WhatsApp Reviews Reviewbit helps Shopify sellers to provide post-purchase customer engagements via social messaging platforms such as WhatsApp. Stores can collect feedback on each order by sending an automated review request through instant messaging systems. The app allows businesses to provide immediate customer service in response to negative reviews, upsell their products to satisfied or loyal customers, and increase sales through upselling and cross-selling products by sending offers and promo coupons while gathering feedback through chat platforms. Reviewbit helps merchants retain current customers while also converting new ones into loyal customers, and assures 30% more results in collecting reviews than through email. Best Shopify Design Apps Product Labels & Badges Pro With an extensive library of 3000+ samples, Product Labels & Badges Pro lets you easily customize badges and labels for any event. This app makes it easy to visually design your labels and make them eye-catching for your customers. Moreover, this app ideally suits your every need by offering a variety of customizable label positions that can be displayed with nine pre-calculated positions of product images. The app features several variables for specific labels likeFor Sale, In Stock, and Sold Clearly. It helps store owners drive more sales by motivating customers to purchase products quickly. The users’ preference stands out with its easy-to-use management and instantly displaying numerous labels without disruption. Product Labels and Badges Pro has an excellent average of 4.9 with 454 reviews. GemPages GemPages is a top solution designed to help online merchants create professional and high-converting stores. The drag-and-drop platform is brimming with templates and elements catered to every industry and purpose, spanning from landing pages to product listings, cart modifications, upsell banners, alerts, and more. Simply put, GemPages is an easy and powerful way to customize your online shop with no code. The app offers three price plans, starting at $15 for the core features including integrations with 30+ apps, SEO optimization, and 2 page types. Venn Apps More than 73% of e-commerce revenue is generated from mobile. That's why it's highly important to invest in your mobile app! This is where Venn Apps come in. With their mobile app builder, sellers can enjoy a 3x higher conversion rate and 20% higher average order value. Building your mobile app with Venn Apps is super easy and intuitive! Use one of their beautiful templates and customize it to your needs and preferences, or let their in-house experts build it for you. Even if you already have an existing mobile app, the Venn Apps team will be happy to migrate it and do all the work while you sit back and relax. Venn Apps integrates with all of your favorite Shopify apps, like customer reviews, loyalty rewards, advanced search, sorting & filtering, and Shoppable Instagram. So go ahead and create your beautiful mobile app without coding! Shopney - Mobile App Builder Did you know? More than 80% of eCommerce traffic is generated on mobile devices nowadays, which makes it crucial than ever to make sure your store is mobile-friendly. Shopney for Shopify and Shopify Plus will help you boost your conversion rates by up to x4, by providing an excellent mobile experience, fast checkout and push notifications. Shopney gives you an easy drag & drop editor to build your mobile app in minutes, without any code or design skills required; there are different layout options for different store types and you can even convert your visitors to clients in real-time with an in-app live chat feature. Also, Shopney provides incredible 7/24, multilingual customer support which guarantees a smooth onboarding and launch process. Shopney has an outstanding average rating of 5 stars on the Shopify app store from more than 400 happy users. Smartzer Smartzer’s interactive video Shopify App beta allows brands to add a clickable overlay to video content to make it shoppable. Consumers can tap and swipe product hotspots to show information with an ‘Add to Cart’ button to encourage viewers to buy straight from the video. Smartzer’s live stream shopping feature lets brands sell products in real-time. Viewers can click on products displayed in live stream shopping events to add to their cart or be directed to product pages. The shoppable video experiences can be shared on e-commerce sites, social media and email newsletters. Kiwi Size Chart & Recommender If you’re selling clothing items, this Shopify app is a must-have. It features a fully customizable Size Chart to help customers make better purchasing decisions as well as a Size Recommender to provide shoppers with instant fit recommendations depending on their age, weight and height. Kiwi Size Chart & Recommender supports all eCommerce platforms and perfectly integrates with Shopify, allowing you to easily add size buttons and charts directly to your product pages. The app has an excellent 5-star rating from more than 500 reviews. Pricing starts at $6.99 per month with a 14-day free trial. A free plan is available. PageFly – Landing Page Builder PageFly is well known as the most loved page builder app on Shopify, trusted by 90k+ Shopify and Shopify Plus merchants. PageFly is currently ranked #1 in the Page Builder category with 4.9/5 rating from over 4,900 paying customers. The app allows users to build high-converting pages easily with a simple drag-and-drop system, no coding skills required. PageFly also offers an extensive library of 70+ pre-made templates, pre-built sections and integration with the most powerful Shopify apps; which enables merchants to build beautiful and professional stores with the least effort. Moreover, PageFly provides 24/7 live chat support to all plans, every concern will be answered in just a few minutes. Promo.com – Promo Video Maker The Promo Video Maker app lets you optimize your marketing efforts by adding visual components in the shape of eye-catching videos. It automatically pulls existing images from your Shopify profile and creates engaging videos of your choice – whether it’s about specific features or the products you offer. As videos are an integral part of marketing in today’s world, Promo.com makes them accessible to all. Boost sales and Design – Swipify The Swipify app for Shopify lets store owners optimize their customers’ shopping experience by shifting to a ‘swipe’ mode, resulting in visitors increasing their time on site as well as increasing the number of products displayed on each page they visit. The app gathers different kinds of data to provide merchants with valuable insights on their products. Swipify offers a free plan which includes a time-limited launch promotion with up to 1,500 monthly visits, while the pro plan costs $29 per month including a 14-day free trial. The app has an average 5 star rating from 6 reviews. Mobile App Designer – Drobile Who doesn’t shop on their mobile? Everyone does. The Drobile app offers an intuitive drag and drop app builder for Shopify stores. It features an easy way to build a mobile app from scratch which can be customized, managed and updated as you go, in real time. More features include adding push notifications, reward programs, payment gateways and more. The app integrates with WeGlot, GoSquared, Apple & Google Pay, iPhone and Android, and more. Best Productivity Apps for Shopify Connect POS ConnectPOS is a leading point-of-sale (POS) app with a rating of 4.8/5 stars on Shopify. It’s an all-in-one solution for retail businesses to grow their store, with features ranging from inventory management, order management, various payment methods supported, etc. More than that, real-time synchronization helps retailers stay up-to-date about the latest change between online stores and the POS system. In addition, ConnectPOS charges no fee when you use third-party payments (unlike many other Shopify POS apps). You only need to pay directly to third-party providers. ConnectPOS offers 3 pricing plans starting from $39/month per device, a custom plan and a 14-day free trial. Online & POS Payroll and Tools The Online & POS Payroll and Tools app is a staff management platform that enables you to review and manage all of your stuff’s administration needs in one place, including payrolls, schedules and tasks. Using the app you can get notified about where exactly each of your employees have visited at your Shopify dashboard, measure productivity levels of employees, set up custom workflows to efficiently manage projects, and more. The app offers a free plan, while pricing starts from $7.99 per month. It has an average of 4.9-star ratings from over 30 reviews. Excelify The Excelify app will help you manage and organize your entire store’s data, all in one place. Among many features, it includes options to update prices of products, inventory, Alt texts of images, product variants and SEO fields. It allows migration of data from Magento, BigCommerce, WooCommerce and WordPress, and integrates with Amazon, Google Shopping, Google Sheets and Dropbox. Excelify offers a free plan, while pricing starts from $20 per month. It has a great average 5 star rating from over 240 reviews. Only the best Shopify apps for your store The Shopify app store offers a rich variety of apps to help you boost your store’s performance and, with the right products to sell online, make it as profitable as it can be. The almost countless number of categories and apps available might make the process of choosing the right app confusing at first glance, but it doesn’t have to be. When on the lookout for the best Shopify apps, try to focus on your goals. Make some research and ask yourself what are the key areas needed to be improved or developed in your store. Then, make a list of potential apps (try to keep it short), go over their features, reviews and rankings, and you’re good to go. Alternatively, use a comprehensive and searchable directory of Shopify apps to find the specific apps to help you accomplish your goals.