How do you measure Banner Effectiveness with Google Analytics?

What does first-touch contribution in Google Analytics mean?

I've noticed that Google Analytics has got different contribution models. I'm trying to understand what the first interaction with Google Analytics means and indicates. If anyone can provide me w

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How do I set up enhanced e-commerce tracking in Google Analytics?

Hello, I want to implement enhanced e-commerce tracking on GA, but I have no idea how or where to do it. Help? Tia

What is the lookback window for in Google Analytics?

What role does the lookback window play?

Can Google Analytics track banner clicks?

If so, how do I see the banner clicks?

How are custom events tracked in Google Analytics?

What are custom events, and how do I track them with Google Analytics?

Assisted conversions: why are they important in Google ads?

Why are they essential, and how do I view assisted conversions in Google ads?

Google Analytics: What is an example of a conversion path?

I'm not sure I understand the purpose behind conversion paths on Google analytics?

Google Analytics: How do you analyze a conversion path?

How do I track a transaction in Google Analytics?

Is it possible t track sales using Google Analytics?

How do you analyze conversions on Google Analytics?

How and where do you analyze conversion paths? Are there any KPIs that I should know about?