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How do you analyze conversions on Google Analytics?

Asked 3 years ago

How and where do you analyze conversion paths? Are there any KPIs that I should know about?

Abeeha Qasmi

Sunday, November 14, 2021

Conversion Tracking, Google Analytics free tool, tells you about the outcomes generated once a user interacts with your ad. Moreover, it enables you to scrutinize conversion paths via Multi-Channel Funnel Reports.

However, your attempts to generate traffic and more conversions will go in vain if you ignore the Key Performance Indicators. Some important KPIs to keep in mind include ROAS, Impression share, CTR, CPC, CPA, Conversion rate, and Quality score.

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