What is a custom variable in Google Analytics?

Can Google Analytics calculate impressions?

Is it possible to track impressions with Google Analytics?

How do I find my top selling items in Google Analytics?

I would like to find out how my product is performing by using the Google Analytics tool, but I'm struggling to figure out just how to do this. My goal is to find out what my best-selling product

Google Analytics Cohort Analysis: Simply Explained (+examples)

Google Analytics Cohort Analysis provides an in-depth understanding of visitors’ behavior and lets you optimize your campaigns for maximum impact.

How to Track and Boost Amazon Sales Using Google Analytics

Learn how Amazon and Google Analytics can work together to boost sales and secure a successful e-commerce company.

What metrics should I track for Facebook ads?

What metrics do you need to check for you to know if the FB ads are good or bad?

What data cannot be tracked by Google Analytics

Assisted conversions: why are they important in Google ads?

Why are they essential, and how do I view assisted conversions in Google ads?

How do I access analytics and track sales on Pinterest?

How do I set up tracking to measure success on Pinterest?

Is click-through rate % the most important KPI metric?

Hi, I have recently started tracking more of my analytics for my online business. I currently use google analytics to follow my success. There is a lot of analytics on there so I am looking for t

How to track conversions on TikTok?

Is it possible to see and keep track of the conversion rate on TikTok?

What is last click or direct conversions?

I'm busy learning the different types of conversions analyzed by Google Analytics and how they work. I'm not sure I understand what a 'last click conversion' means. Can someone please explain?

Can I track my TikTok ad performance?

If so, how and where do I find it?