What is a custom variable in Google Analytics?
Asked 4 years ago
What is a custom variable in Google Analytics, and how do I create one?
Abeeha Qasmi
Sunday, October 31, 2021
Custom variables are name-value pair labels that are incorporated into the tracking code. It helps in improving and filtering Google Analytics tracking and provides an additional degree of control. You can easily divide all visitors based on factors such as a product name, a price value, or a date — filters different from what Google Analytics already offers.
Please follow our Community Guidelines
Related Articles
Advertise on Facebook Like an E-Commerce Pro With These 3 Strategies
Brody Hall
July 27, 2022
Perfecting Your Sales Funnel With Micro & Macro Goals on GA 4
Ashley Stander
December 29, 2022
How to Optimize ROAS & Lower Break-Even Point: 7 Techniques for Dropshippers
Rebekah Brace
April 20, 2023
Related Posts
Blog
Kate Pauline Galagnara
Google Analytics Cohort Analysis: Simply Explained (+examples)
Can't find what you're looking for?