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How do abandoned carts affect online shopping?

Asked 3 years ago

Are abandoned shopping carts detrimental to my e-commerce business' reputation?

Abandoned shopping carts Cart abandonment rates E-commerce credibility

Jolina Regin

Sunday, January 16, 2022

Apart from affecting your business's revenue, abandoned carts will affect your business in the following ways. It leads to a lower ad click-through rate because every time someone abandons an item on your website. It misleads ad platforms like Facebook that use cookies and target users similar to the customer leading to a low CTR. 
It also leads to higher customer acquisition costs and lost customer lifetime value.

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