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What is the average cart abandonment rate?

Asked 3 years ago

Hi, I'm running an e-commerce business, and we have a high cart abandonment rate. In general, what is the average cart abandonment rate, and what do you do to decrease it?

Abandoned shopping carts Reduce abandoned carts Budget optimization Abandoned shopping carts

+3

Abeeha Qasmi

Sunday, October 31, 2021

According to several eCommerce studies, the average cart abandonment rate is almost 68.81%. Reasons behind the high cart abandonment rate include:
Complicated checkout processes.
Limited pay-out options.
High shipping costs.
Lack of coupon codes.
However, one can effectively decrease the average cart abandonment rate to 50% by tackling these problems. Do A/B testing on the main pages, especially the checkout page, to identify the primary reason. Moreover, you can consider providing a guest checkout for a more convenient checkout experience.

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