What is the average cart abandonment rate?

According to several eCommerce studies, the average cart abandonment rate is almost 68.81%. Reasons behind the high cart abandonment rate include:

1. Complicated checkout processes.
2. Limited pay-out options.
3. High shipping costs.
4. Lack of coupon codes.

However, one can effectively decrease the average cart abandonment rate to 50% by tackling these problems. Do A/B testing on the main pages, especially the checkout page, to identify the primary reason. Moreover, you can consider providing a guest checkout for a more convenient checkout experience.