What are the advantages of monitoring micro conversions?

How do you calculate macro and micro conversion rates?

I would like to be able to calculate the percentage of my customers that come to my e-commerce store that engages in either macro or micro conversions. Is there a way to do these site engagements

Using Instagram With Shopify to Boost Conversions: Benefits and Guide

Learn how to get Instagram followers and how to use Instagram to grow your business. Read our full breakdown here.

The 4 Main E-commerce Business Models for Building a Successful Online Store

How do e-commerce businesses make money? This post will help you to understand the 4 main and most successful types of e-commerce business models.

5 KPIs Apple Tracks to Grow During a Recession

Apple managed to grow revenue despite a recession. We explore the 5 KPIs it uses to improve performance.

Ultimate Sales Funnel Metrics Guide for E-Commerce Sellers

Discover what a sales funnel is, its various stages, and which important metrics you must use to optimize your e-commerce business and boost your sales.

How to Use Facebook Conversions API for Your Shopify Store

Facebook Conversions API is a great way to track sales on your Shopify store. Here's how you can use it.

4 Best Conversion Rate Metrics for E-Commerce Startups

Want to know if your e-commerce startup is performing well? Check out these conversion rate metrics and how to use them to measure your business' performance.

Setting up Google Ads Conversion Tracking for E-Commerce Stores

Google Ads has a very efficient conversion tracking system which allows you to track individual purchases and other types of conversions. Learn more here.

Effective Cost Leadership Strategies (With Examples)

With foresight and planning, a business can implement cost leadership strategies to gain an advantage over other competitors within their industry.

Micro vs. Macro Conversions: Formula, Examples, & Use Cases

Learn how to use macro and micro goals to perfect your online store and optimize conversions.

The Business Life Cycle: Maximizing Company Growth

The business life cycle describes the natural progression of business. Learn how to manage your business through each stage of the cycle.

What is assisted conversion value in Google ads?

How do they work, and where do I find assisted conversions in Google ads?

Are TikTok ads effective?

Is it easy to set up a campaign that converts TikTok ads?

How are default conversions credited in reports and channels?

How does Google Analytics determine which conversion goes where and where do the default conversions get credited?

What are the stages of entrepreneurship?

What are the different phases, and will reaching each stage guarantee success?

What is a good conversion rate for Facebook ads?

What is a good sales funnel conversion rate?

How do I use an Excel spreadsheet for tracking income & expenses?

Hi everyone, I want to track my small business expenses in Excel. Looking for pointers on how to do it. Thanks.

What is a good net profit margin for a small business?

What is an adequate profit margin for a business that has just started? Because I've just launched my product for the first two months, it's sitting at 5%, and I feel like it's not moving.

What does a net profit margin of 10% mean?

Hi guys. I found an example of a business with a net profit margin of 10%. Can you please remind me what the net part means again? I'm always getting it mixed up! Is it what is left after deduc