What are the advantages of monitoring micro conversions?

What is the average ad conversion rate on Snapchat?

Are Snapchat ads good?

How is the conversion rate of Google ads calculated?

Is there a formula to determine how much of the traffic generated from ads are converting?

Micro vs. Macro Conversions: Formula, Examples, & Use Cases

Learn how to use macro and micro goals to perfect your online store and optimize conversions.

The Business Life Cycle: Maximizing Company Growth

The business life cycle describes the natural progression of business. Learn how to manage your business through each stage of the cycle.

4 Best Conversion Rate Metrics for E-Commerce Startups

Want to know if your e-commerce startup is performing well? Check out these conversion rate metrics and how to use them to measure your business' performance.

The 4 Main E-commerce Business Models for Building a Successful Online Store

How do e-commerce businesses make money? This post will help you to understand the 4 main and most successful types of e-commerce business models.

Using Instagram With Shopify to Boost Conversions: Benefits and Guide

Learn how to get Instagram followers and how to use Instagram to grow your business. Read our full breakdown here.

Setting up Google Ads Conversion Tracking for E-Commerce Stores

Google Ads has a very efficient conversion tracking system which allows you to track individual purchases and other types of conversions. Learn more here.

5 KPIs Apple Tracks to Grow During a Recession

Apple managed to grow revenue despite a recession. We explore the 5 KPIs it uses to improve performance.

Ultimate Sales Funnel Metrics Guide for E-Commerce Sellers

Discover what a sales funnel is, its various stages, and which important metrics you must use to optimize your e-commerce business and boost your sales.

Effective Cost Leadership Strategies (With Examples)

With foresight and planning, a business can implement cost leadership strategies to gain an advantage over other competitors within their industry.

How to Increase Your Shopify Conversion Rate

Learn how to increase your Shopify conversion rate with these simple yet effective tips.

Conversions vs. Traffic: Which is more important?

What is the main difference between the traffic and conversions objectives, and which should we aim to have more of?

What are the stages of entrepreneurship?

What are the different phases, and will reaching each stage guarantee success?

What does first-touch contribution in Google Analytics mean?

I've noticed that Google Analytics has got different contribution models. I'm trying to understand what the first interaction with Google Analytics means and indicates. If anyone can provide me w

What is a good net profit margin for a small business?

What is an adequate profit margin for a business that has just started? Because I've just launched my product for the first two months, it's sitting at 5%, and I feel like it's not moving.

Google Analytics: How do you analyze a conversion path?

Bing ad campaign: Does the keyword search volume determine the cost?

I have been looking to optimize the keywords in my ads for my Shopify store. I've migrated from Google ads to Bing ads because of its low competition for ad positions. I've been trying to optimiz

Where do I find the conversion rate on Google ads?

How and where do I see Google ad's metrics for the conversion time?

What is a good sales funnel conversion rate?