Business Metrics
Join community discussions about tracking e-commerce metrics, which ones worked the best for different e-commerce merchants, and share your own opinions on the matter.
Recent Questions
What is the average click-through rate on TikTok?
Hi, I've just started running my marketing strategy on TikTok, and I'm wondering what CTR I can expect to receive?Asked 2 years ago
6
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18.6k
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What is the average CPC for TikTok ads?
When comparing the CPC and ROI, are TikTok ads worth it in the end?Asked 2 years ago
6
Answers
12.6k
Views
How do you calculate the lifetime value of a customer?
Hi all, I'm running an e-commerce store on Shopify and still learning how to analyze the analytical reports and understand Google Analytics. Right now, I'm learning about customer retention and LTV, what is the formula for it?Asked a year ago
5
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1.8k
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What is the average CPM for TikTok ads?
What is considered to be a good CPM when running a marketing strategy on TikTok?Asked 2 years ago
6
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10.9k
Views
How to calculate the average conversion rate on Instagram?
Is there a formula? And while we're at it, what is a good Instagram conversion rate? Asked 2 years ago
5
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7.8k
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What is the average CAC for e-commerce?
I've been quite interested in seeing what the average customer acquisition cost has been per industry this year, but I can't seem to find the figure for eCommerce. I am wanting to do a comparison between 2020 and this year. Does anyone know what the average CAC is for eCommerce? Asked 2 years ago
5
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6.7k
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What are non-COGS?
What expenses are not included in COGS?Asked 2 years ago
4
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2.9k
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Is PnL the same as P&L?
I've always used the abbreviation P&L when referring to my profit and loss statements, however, I recently saw a statement using the term PnL. I was wondering if these are the same or if there is a difference that I've missed? Asked 2 years ago
4
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10.7k
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What is assisted conversion value in Google ads?
How do they work, and where do I find assisted conversions in Google ads? Asked 2 years ago
3
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1.4k
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How do you calculate the average engagement rate on Pinterest?
Hi, I use Pinerest's Analytics for my Pinterest ads, etc. What would you say is a good engagement rate, and how do I calculate the average?Asked 2 years ago
3
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2.5k
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