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What is a good conversion rate for Facebook ads?

Asked 3 years ago

Conversion rate Facebook ads Paid traffic

Emilė Kleopatra Miežlaiškytė

Friday, November 12, 2021

The answer to your question will largely depend on your industry and type of ads that you're running. The average conversion rate across all industries is around 9.21%. It's generally larger for retargeting campaigns and lower for ads that are being shown to a cold audience, so make sure to consider all factors when you're analyzing performance.

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