What do macro conversions indicate about your digital marketing?

What is the average ad conversion rate on Snapchat?

Are Snapchat ads good?

Setting up Google Ads Conversion Tracking for E-Commerce Stores

Google Ads has a very efficient conversion tracking system which allows you to track individual purchases and other types of conversions. Learn more here.

What is the difference between traffic and conversion ads?

What is the difference, and should I run traffic or conversion ads?

What happens if you copy a Facebook ad?

Some say that duplicating a Facebook ad will increase your conversion. Is this true?

Ultimate Sales Funnel Metrics Guide for E-Commerce Sellers

Discover what a sales funnel is, its various stages, and which important metrics you must use to optimize your e-commerce business and boost your sales.

How to Use Facebook Conversions API for Your Shopify Store

Facebook Conversions API is a great way to track sales on your Shopify store. Here's how you can use it.

Using Instagram With Shopify to Boost Conversions: Benefits and Guide

Learn how to get Instagram followers and how to use Instagram to grow your business. Read our full breakdown here.

Micro vs. Macro Conversions: Formula, Examples, & Use Cases

Learn how to use macro and micro goals to perfect your online store and optimize conversions.

Calculating CTR For Beginners: Formulas, Guides & Examples

Analyzing a business's click-through rate can provide valuable insight into its advertising performance.

4 Best Conversion Rate Metrics for E-Commerce Startups

Want to know if your e-commerce startup is performing well? Check out these conversion rate metrics and how to use them to measure your business' performance.

How to Increase Your Shopify Conversion Rate

Learn how to increase your Shopify conversion rate with these simple yet effective tips.

What is a good funnel conversion rate?

What is considered to be a good conversion rate for a fairly new online store?

Which online ads are most cost-effective?

Hello, I'm ready to start advertising the products I have available in my e-commerce store. I was thinking of running campaigns on social media and maybe doing PPC Google ads. I toyed with the

What is the average conversion rate for Google Ads?

What would you say is the average conversion rate and the best achievable conversion rate?

Bing ad campaign: Does the keyword search volume determine the cost?

I have been looking to optimize the keywords in my ads for my Shopify store. I've migrated from Google ads to Bing ads because of its low competition for ad positions. I've been trying to optimiz

What attribution model does Google analytics use?

What does first-touch contribution in Google Analytics mean?

I've noticed that Google Analytics has got different contribution models. I'm trying to understand what the first interaction with Google Analytics means and indicates. If anyone can provide me w

Are there any benefits that come with tracking micro conversions?

Hi there! I run an E-Commerce store where I sell products with conversion times that are not long. As far as I have heard, tracking micro conversions is more beneficial when selling products with