What do macro conversions indicate about your digital marketing?

Setting up Google Ads Conversion Tracking for E-Commerce Stores

Google Ads has a very efficient conversion tracking system which allows you to track individual purchases and other types of conversions. Learn more here.

How can I track Shopify conversion rate?

What's the best way to do this? At the moment I'm just using Shopify's own analytics app but there must be a better alternative? I'd be very interested to know. Cheers.

Should I offer discounts to customers who have abandoned their shopping carts?

Is this a good way to get more conversions on Shopify?

Google Analytics: How do you analyze a conversion path?

What is an example of micro and macro-conversions?

Hi, I know that micro means small, and I'm assuming that macro means big. But how do I measure a micro vs. macro conversion?

How to Use Facebook Conversions API for Your Shopify Store

Facebook Conversions API is a great way to track sales on your Shopify store. Here's how you can use it.

Calculating CTR For Beginners: Formulas, Guides & Examples

Analyzing a business's click-through rate can provide valuable insight into its advertising performance.

Micro vs. Macro Conversions: Formula, Examples, & Use Cases

Learn how to use macro and micro goals to perfect your online store and optimize conversions.

4 Best Conversion Rate Metrics for E-Commerce Startups

Want to know if your e-commerce startup is performing well? Check out these conversion rate metrics and how to use them to measure your business' performance.

How to Increase Your Shopify Conversion Rate

Learn how to increase your Shopify conversion rate with these simple yet effective tips.

Using Instagram With Shopify to Boost Conversions: Benefits and Guide

Learn how to get Instagram followers and how to use Instagram to grow your business. Read our full breakdown here.

Ultimate Sales Funnel Metrics Guide for E-Commerce Sellers

Discover what a sales funnel is, its various stages, and which important metrics you must use to optimize your e-commerce business and boost your sales.

Assisted conversions: why are they important in Google ads?

Why are they essential, and how do I view assisted conversions in Google ads?

What are the benefits of dynamic UTM parameters?

I've heard about UTM parameters and I want to start using them for my business, but I'm not sure how this will help. In the last several months, I have made a lot of progress with my site, and my

Why are my Facebook ads not converting anymore?

Hi guys, I've been using Facebook ads, and they've been working really well for me. However, they have suddenly stopped working. What do I do?

How do you calculate the change in conversion rate?

I need to see whether the conversion rate has increased or decreased. Is there a formula I can use it calculate the conversion rate?

How to calculate the average conversion rate on Instagram?

Is there a formula? And while we're at it, what is a good Instagram conversion rate?

What is a good sales funnel conversion rate?