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How does Shein advertise their products?

Asked 2 years ago

What makes Shein's marketing so successful?

Fredrick Fox

Friday, January 14, 2022

Shein's marketing is so successful because it focuses on social media advertising and targeted mobile advertising to young people, especially Gen Z consumers. On Tiktok, it's the no.1 shopping brand for Tiktok teens with over 6.5B views. It also uses affiliate marketing by offering affiliate programs to influencers. They earn from 10-20% commission for every referral.

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